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Bộ 7 - Trắc nghiệm SEM (Search Engine Marketing) Tiếng Anh

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Bộ 7 - Trắc nghiệm SEM (Search Engine Marketing) Tiếng Anh

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Câu 1: Which of the following are the three primary components that determine Google Ads Quality Score?

A. Maximum CPC bid, ad relevance, and bounce rate.
B. Expected click-through rate, ad relevance, and landing page experience.
C. Ad extensions, historical account performance, and keyword volume.
D. Impression share, conversion rate, and page load speed.

💡 Lời giải chi tiết:

Google calculates Quality Score based on the expected click-through rate, ad relevance, and the quality of the landing page experience to ensure a positive user experience; Kết luận Lý giải: Expected click-through rate, ad relevance, and landing page experience.

Câu 2: In the Google Ads auction, how is Ad Rank primarily calculated for a Search ad?

A. Multiplying the Maximum CPC bid by the Quality Score.
B. Dividing the Quality Score by the average position of the ad.
C. Adding the total monthly budget to the keyword search volume.
D. Subtracting the bounce rate from the total conversion value.

💡 Lời giải chi tiết:

Ad Rank is determined by a combination of your bid, Quality Score, and the expected impact of ad extensions and other ad formats; Kết luận Lý giải: Multiplying the Maximum CPC bid by the Quality Score.

Câu 3: Following the 2021 update to Google Ads match types, how does 'Phrase Match' now behave?

A. It only shows ads when the search term is identical to the keyword.
B. It includes the behavior of the retired Broad Match Modifier, covering searches that include the meaning of the keyword.
C. It prevents the ad from showing for any search term containing synonyms.
D. It matches any search term that the search engine deems remotely related to the keyword.

💡 Lời giải chi tiết:

Phrase match has been expanded to include traffic previously reached by Broad Match Modifier, focusing on the meaning of the search; Kết luận Lý giải: It includes the behavior of the retired Broad Match Modifier, covering searches that include the meaning of the keyword.

Câu 4: What KPI (Key Performance Indicator) should a SEM manager use to measure the total revenue generated for every dollar spent on advertising?

A. CPA (Cost Per Acquisition)
B. ROAS (Return on Ad Spend)
C. CTR (Click-Through Rate)
D. CPM (Cost Per Mille)

💡 Lời giải chi tiết:

ROAS specifically measures the gross revenue generated per unit of ad spend, making it essential for e-commerce performance tracking; Kết luận Lý giải: ROAS (Return on Ad Spend).

Câu 5: What is the primary purpose of using 'Negative Keywords' in a Search campaign?

A. To increase the cost-per-click for competitors bidding on the same terms.
B. To prevent your ads from appearing on search queries that are not relevant to your business.
C. To automatically lower your bids during weekends or late-night hours.
D. To increase the total number of impressions by targeting broader search terms.

💡 Lời giải chi tiết:

Negative keywords allow advertisers to exclude search terms from their campaigns, ensuring ads only show for relevant intent and reducing wasted spend; Kết luận Lý giải: To prevent your ads from appearing on search queries that are not relevant to your business.

Câu 6: Which Google Ads campaign type uses AI to serve ads across all Google channels, including Search, YouTube, Display, and Gmail, from a single campaign?

A. Dynamic Search Ads (DSA)
B. Smart Display Campaigns
C. Performance Max Campaigns
D. Standard Shopping Campaigns

💡 Lời giải chi tiết:

Performance Max is a goal-based campaign type that allows advertisers to access all Google Ads inventory from a single automated setup; Kết luận Lý giải: Performance Max Campaigns.

Câu 7: How do 'Sitelink Extensions' improve the performance of a text ad?

A. By allowing users to click through directly to specific pages of a website from the ad.
B. By automatically changing the URL of the main ad based on the user's location.
C. By hiding the competitor's ads from the search results page.
D. By removing the need for a landing page for the main ad.

💡 Lời giải chi tiết:

Sitelinks provide additional links beneath the main ad text, helping users find specific content on your site more quickly; Kết luận Lý giải: By allowing users to click through directly to specific pages of a website from the ad.

Câu 8: What does the 'Impression Share' metric represent in a SEM report?

A. The number of times your ad was clicked divided by total impressions.
B. The percentage of impressions your ads received compared to the total number of impressions they were eligible to receive.
C. The average cost you paid for every 1,000 impressions of your ad.
D. The total number of people who saw your ad at least twice in a single day.

💡 Lời giải chi tiết:

Impression share is a competitiveness metric that reveals how much of the total available market your ads are currently capturing; Kết luận Lý giải: The percentage of impressions your ads received compared to the total number of impressions they were eligible to receive.

Câu 9: When using 'Exact Match' keywords today, will your ad show for 'close variants' such as misspellings or synonyms?

A. No, it only shows for the exact word-for-word phrase without any variation.
B. Yes, it shows for searches that have the same meaning or intent as the keyword, including misspellings and abbreviations.
C. Only if the user has previously visited your website via a different campaign.
D. Only if you have enabled the 'Broad Match' setting at the account level.

💡 Lời giải chi tiết:

Google has updated Exact Match to include close variants that share the same intent as the keyword, broadening reach while maintaining relevance; Kết luận Lý giải: Yes, it shows for searches that have the same meaning or intent as the keyword, including misspellings and abbreviations.

Câu 10: What is the primary function of 'Conversion Tracking' in SEM?

A. To track how many times your ad was displayed on the search results page.
B. To record valuable actions users take on your website after clicking your ad, such as purchases or sign-ups.
C. To monitor the organic search rankings of your competitors.
D. To automatically adjust the text of your ads based on real-time weather data.

💡 Lời giải chi tiết:

Conversion tracking is critical for measuring ROI, as it identifies which keywords and ads effectively drive business results; Kết luận Lý giải: To record valuable actions users take on your website after clicking your ad, such as purchases or sign-ups.

Câu 11: What is a key benefit of 'Responsive Search Ads' (RSA) over 'Expanded Text Ads'?

A. They allow for only one headline and one description to ensure brand consistency.
B. They automatically test different combinations of multiple headlines and descriptions to find the best performing ones.
C. They guarantee a first-place position on the search results page.
D. They remove the requirement for a Quality Score check.

💡 Lời giải chi tiết:

RSAs use machine learning to serve the most relevant combination of assets to each user, improving ad performance through automation; Kết luận Lý giải: They automatically test different combinations of multiple headlines and descriptions to find the best performing ones.

Câu 12: Which formula is used to calculate Click-Through Rate (CTR)?

A. (Total Conversions / Total Clicks) x 100
B. (Total Clicks / Total Impressions) x 100
C. (Total Cost / Total Clicks)
D. (Total Impressions / Total Cost) x 100

💡 Lời giải chi tiết:

CTR is the ratio of clicks to impressions, indicating how effective your ad is at attracting interest from viewers; Kết luận Lý giải: (Total Clicks / Total Impressions) x 100.

Câu 13: What does 'Smart Bidding' in Google Ads use to optimize bids for every single auction?

A. Historical data of the advertiser's bank balance.
B. Machine learning and 'auction-time' signals like device, location, and time of day.
C. Manual input from the advertiser every hour.
D. fixed bid amount that never changes regardless of the search query.

💡 Lời giải chi tiết:

Smart Bidding leverages vast amounts of data and machine learning to predict the likelihood of a conversion for each specific auction; Kết luận Lý giải: Machine learning and 'auction-time' signals like device, location, and time of day.

Câu 14: What is the 'Google Keyword Planner' primarily used for?

A. Designing images and banners for the Display Network.
B. Finding new keyword ideas and viewing historical search volume and cost estimates.
C. Editing the HTML code of a landing page for better SEO.
D. Tracking the real-time shipping status of physical products.

💡 Lời giải chi tiết:

The Keyword Planner is a foundational tool for SEM research, providing data on search trends and competition to help plan budgets; Kết luận Lý giải: Finding new keyword ideas and viewing historical search volume and cost estimates.

Câu 15: What does an 'Optimization Score' of 100% in a Google Ads account indicate?

A. The account is generating the maximum possible profit at all times.
B. The account is fully following all of Google's current recommendations for performance improvement.
C. The account has zero competitors in the current market.
D. The account has spent its entire monthly budget.

💡 Lời giải chi tiết:

The optimization score reflects how well your account is configured to meet Google's recommended best practices at a given moment; Kết luận Lý giải: The account is fully following all of Google's current recommendations for performance improvement.

Câu 16: What is 'Remarketing' in the context of Search Engine Marketing?

A. Showing ads only to people who have never heard of your brand before.
B. Targeting ads to people who have previously interacted with your website or mobile app.
C. strategy where you market your products in a different language.
D. Changing the price of your products every time a user refreshes their browser.

💡 Lời giải chi tiết:

Remarketing helps you re-engage users who are already familiar with your brand, often leading to higher conversion rates; Kết luận Lý giải: Targeting ads to people who have previously interacted with your website or mobile app.

Câu 17: In Google Ads hierarchy, what is contained within an 'Ad Group'?

A. set of campaigns and billing information.
B. set of similar keywords, ads, and landing pages.
C. Only the payment methods and credit card details.
D. The entire list of countries where the business operates.

💡 Lời giải chi tiết:

Ad groups are the building blocks of a campaign, used to organize related keywords and the specific ads that should show for them; Kết luận Lý giải: A set of similar keywords, ads, and landing pages.

Câu 18: Which ad extension is best for highlighting specific, non-clickable benefits like 'Free Shipping' or '24/7 Support'?

A. Sitelink Extensions
B. Callout Extensions
C. Structured Snippet Extensions
D. Location Extensions

💡 Lời giải chi tiết:

Callout extensions allow you to include additional text that promotes specific attributes of your business without requiring a separate link; Kết luận Lý giải: Callout Extensions.

Câu 19: If an advertiser uses the 'Target ROAS' bidding strategy, what is their main goal?

A. To get as many clicks as possible for a fixed budget.
B. To achieve a specific average return on ad spend for every conversion.
C. To ensure their ad always appears in the absolute top position.
D. To maximize the number of impressions, regardless of the cost.

💡 Lời giải chi tiết:

Target ROAS is a smart bidding strategy that adjusts bids to maximize conversion value while trying to reach a specific return target; Kết luận Lý giải: To achieve a specific average return on ad spend for every conversion.

Câu 20: How are 'Dynamic Search Ads' (DSA) generated?

A. Advertisers manually write 50 different headlines for every keyword.
B. Google uses the content of the advertiser's website to target searches and generate headlines automatically.
C. Ads are generated by randomly picking words from the competitor's website.
D. They are created using AI-generated images without any text.

💡 Lời giải chi tiết:

DSA is ideal for businesses with large websites, as it automatically maps user searches to relevant landing pages and creates dynamic headlines; Kết luận Lý giải: Google uses the content of the advertiser's website to target searches and generate headlines automatically.

Câu 21: What information does the 'Search Terms Report' provide that the 'Keyword Report' does not?

A. The exact queries people typed into Google before seeing and clicking your ad.
B. The list of keywords you have manually added to your ad group.
C. The billing history and tax invoices of your account.
D. The total number of employees working at Google.

💡 Lời giải chi tiết:

The search terms report reveals actual user behavior, allowing advertisers to identify new keyword opportunities or add new negative keywords; Kết luận Lý giải: The exact queries people typed into Google before seeing and clicking your ad.

Câu 22: What is the relationship between 'Quality Score' and 'Cost Per Click' (CPC)?

A. Higher Quality Scores usually lead to higher CPCs.
B. Higher Quality Scores typically lead to lower CPCs and better ad positions.
C. Quality Score has no impact on the cost you pay for a click.
D. CPC is determined only by the age of the Google Ads account.

💡 Lời giải chi tiết:

Google rewards high-quality, relevant ads with lower costs, making Quality Score a key factor in improving campaign efficiency; Kết luận Lý giải: Higher Quality Scores typically lead to lower CPCs and better ad positions.

Câu 23: What is the 'Broad Match' keyword type best used for in a SEM strategy?

A. Targeting a very narrow, specific audience with zero variation.
B. Reaching a wide audience by matching search terms related to your keyword, including synonyms and related topics.
C. Ensuring that the ad only shows for searches that exclude your brand name.
D. Displaying ads only on social media platforms like Facebook and Instagram.

💡 Lời giải chi tiết:

Broad match is the default match type and is designed to capture the widest range of relevant traffic by utilizing Google's smart algorithms; Kết luận Lý giải: Reaching a wide audience by matching search terms related to your keyword, including synonyms and related topics.

Câu 24: Why is 'Landing Page Relevance' a critical part of SEM?

A. It makes the website load slower to keep users on the page longer.
B. It ensures the user finds exactly what they were looking for after clicking the ad, which improves Quality Score.
C. It is required by law in every country to have a blue background on landing pages.
D. It allows the advertiser to charge the user for every minute they spend on the site.

💡 Lời giải chi tiết:

A relevant landing page provides a seamless transition from the search query to the solution, increasing the likelihood of a conversion; Kết luận Lý giải: It ensures the user finds exactly what they were looking for after clicking the ad, which improves Quality Score.

Câu 25: Which attribution model is now the default for most new Google Ads campaigns, using machine learning to assign credit to touchpoints?

A. Last Click Attribution
B. Data-driven Attribution
C. First Click Attribution
D. Time Decay Attribution

💡 Lời giải chi tiết:

Data-driven attribution analyzes conversion paths to determine which ads have the most impact on a user's decision to convert; Kết luận Lý giải: Data-driven Attribution.

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Kết quả của bạn:

Câu 1: Which of the following are the three primary components that determine Google Ads Quality Score?

Câu 2: In the Google Ads auction, how is Ad Rank primarily calculated for a Search ad?

Câu 3: Following the 2021 update to Google Ads match types, how does 'Phrase Match' now behave?

Câu 4: What KPI (Key Performance Indicator) should a SEM manager use to measure the total revenue generated for every dollar spent on advertising?

Câu 5: What is the primary purpose of using 'Negative Keywords' in a Search campaign?

Câu 6: Which Google Ads campaign type uses AI to serve ads across all Google channels, including Search, YouTube, Display, and Gmail, from a single campaign?

Câu 7: How do 'Sitelink Extensions' improve the performance of a text ad?

Câu 8: What does the 'Impression Share' metric represent in a SEM report?

Câu 9: When using 'Exact Match' keywords today, will your ad show for 'close variants' such as misspellings or synonyms?

Câu 10: What is the primary function of 'Conversion Tracking' in SEM?

Câu 11: What is a key benefit of 'Responsive Search Ads' (RSA) over 'Expanded Text Ads'?

Câu 12: Which formula is used to calculate Click-Through Rate (CTR)?

Câu 13: What does 'Smart Bidding' in Google Ads use to optimize bids for every single auction?

Câu 14: What is the 'Google Keyword Planner' primarily used for?

Câu 15: What does an 'Optimization Score' of 100% in a Google Ads account indicate?

Câu 16: What is 'Remarketing' in the context of Search Engine Marketing?

Câu 17: In Google Ads hierarchy, what is contained within an 'Ad Group'?

Câu 18: Which ad extension is best for highlighting specific, non-clickable benefits like 'Free Shipping' or '24/7 Support'?

Câu 19: If an advertiser uses the 'Target ROAS' bidding strategy, what is their main goal?

Câu 20: How are 'Dynamic Search Ads' (DSA) generated?

Câu 21: What information does the 'Search Terms Report' provide that the 'Keyword Report' does not?

Câu 22: What is the relationship between 'Quality Score' and 'Cost Per Click' (CPC)?

Câu 23: What is the 'Broad Match' keyword type best used for in a SEM strategy?

Câu 24: Why is 'Landing Page Relevance' a critical part of SEM?

Câu 25: Which attribution model is now the default for most new Google Ads campaigns, using machine learning to assign credit to touchpoints?

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