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Bộ 6 - Trắc nghiệm SEM (Search Engine Marketing) Tiếng Anh

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Bộ 6 - Trắc nghiệm SEM (Search Engine Marketing) Tiếng Anh

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Câu 1: In the context of Google Ads, which factor is NOT a direct component used to calculate the Quality Score of a keyword?

A. Expected click-through rate
B. Ad relevance
C. Landing page experience
D. Maximum cost-per-click bid

💡 Lời giải chi tiết:

Based on official Google Ads documentation, Quality Score is determined by expected CTR, ad relevance, and landing page experience, whereas the bid is used for Ad Rank but not the Quality Score itself. Conclusion Reasoning: Maximum cost-per-click bid

Câu 2: What is the primary function of the 'Negative Keywords' feature in an SEM campaign?

A. To prevent ads from showing for search queries that are irrelevant to the business.
B. To decrease the bid for keywords that have a low conversion rate.
C. To identify keywords that competitors are bidding on.
D. To automatically pause campaigns when the budget is depleted.

💡 Lời giải chi tiết:

Negative keywords allow advertisers to exclude search terms from their campaigns to help them focus on only the keywords that matter to their customers. Conclusion Reasoning: To prevent ads from showing for search queries that are irrelevant to the business.

Câu 3: Which bidding strategy is most appropriate for an advertiser whose primary goal is to generate as many sales as possible within a specific budget?

A. Maximize Conversions
B. Target Impression Share
C. Manual CPC
D. Enhanced CPC

💡 Lời giải chi tiết:

According to Google Ads best practices, Maximize Conversions uses advanced machine learning to automatically optimize bids to get the most conversions for your campaign while spending your budget. Conclusion Reasoning: Maximize Conversions

Câu 4: How does Google's 'Phrase Match' keyword type behave after the 2021 update?

A. It only matches if the search query contains the exact keyword in the specific order.
B. It includes the behavior of the former Broad Match Modifier, matching queries that include the meaning of the keyword.
C. It prevents the ad from appearing if any word in the phrase is missing.
D. It matches any query that contains any word from the phrase in any order.

💡 Lời giải chi tiết:

Following the 2021 update, phrase match expanded to cover broad match modifier traffic while continuing to respect word order when it is important to the meaning. Conclusion Reasoning: It includes the behavior of the former Broad Match Modifier, matching queries that include the meaning of the keyword.

Câu 5: Which metric is calculated by dividing the total number of clicks by the total number of impressions?

A. Conversion Rate (CVR)
B. Click-Through Rate (CTR)
C. Return on Ad Spend (ROAS)
D. Cost Per Click (CPC)

💡 Lời giải chi tiết:

Click-Through Rate (CTR) is a standard ratio showing how often people who see your ad end up clicking it. Conclusion Reasoning: Click-Through Rate (CTR)

Câu 6: What is the main benefit of using 'Ad Assets' (formerly known as Ad Extensions)?

A. They guarantee a first-place position in search results.
B. They improve the ad visibility and provide additional information, typically increasing CTR.
C. They reduce the actual cost per click to the minimum possible value.
D. They allow ads to show on social media platforms automatically.

💡 Lời giải chi tiết:

According to industry analysis, ad assets provide more reasons for people to click by showing extra business information, which generally improves the overall ad performance. Conclusion Reasoning: They improve the ad visibility and provide additional information, typically increasing CTR.

Câu 7: In an SEM auction, what determines the 'Ad Rank' of a specific advertisement?

A. Only the bid amount offered by the advertiser.
B. The combination of the bid amount, Quality Score, and the expected impact of assets and other ad formats.
C. The chronological order in which the advertisers joined the platform.
D. The total historical spend of the advertiser's account over time.

💡 Lời giải chi tiết:

Ad Rank is a value used to determine your ad position and is calculated based on bid, auction-time quality, and the context of the search. Conclusion Reasoning: The combination of the bid amount, Quality Score, and the expected impact of assets and other ad formats.

Câu 8: What is the purpose of the 'Search Terms Report' in Google Ads?

A. To see the actual queries people typed that triggered your ads.
B. To predict the cost of keywords for the next fiscal year.
C. To view the demographic profiles of users who did not click your ads.
D. To compare your keyword list with your competitors' lists directly.

💡 Lời giải chi tiết:

The Search Terms Report provides insight into the actual search queries that resulted in your ad being shown and clicked. Conclusion Reasoning: To see the actual queries people typed that triggered your ads.

Câu 9: Which attribution model gives all credit for a conversion to the very first interaction a user had with an ad?

A. Last Click
B. Linear
C. First Click
D. Time Decay

💡 Lời giải chi tiết:

The First Click attribution model ignores subsequent interactions and assigns 100% of the conversion value to the initial touchpoint. Conclusion Reasoning: First Click

Câu 10: What characterizes 'Dynamic Search Ads' (DSA)?

A. They require the advertiser to manually write every headline for every possible search query.
B. They use your website content to target ads and automatically generate headlines to match search queries.
C. They only appear on the Google Display Network and YouTube.
D. They are specifically designed for video ads with moving text.

💡 Lời giải chi tiết:

DSA uses Google's organic search index of your website to determine which searches are relevant to your products and dynamically creates headlines. Conclusion Reasoning: They use your website content to target ads and automatically generate headlines to match search queries.

Câu 11: When using 'Target ROAS' bidding, what is the advertiser primarily focused on?

A. Minimizing the average cost per click.
B. Generating the highest possible revenue for every dollar spent on ads.
C. Ensuring the ad appears at the top of the page 100% of the time.
D. Increasing the number of new visitors to the website regardless of cost.

💡 Lời giải chi tiết:

Target ROAS (Return on Ad Spend) is a smart bidding strategy that helps you get more conversion value or revenue at the target return on ad spend you set. Conclusion Reasoning: Generating the highest possible revenue for every dollar spent on ads.

Câu 12: Which of the following is a primary benefit of using 'Long-Tail Keywords' in an SEM campaign?

A. They always have a much higher search volume than short-tail keywords.
B. They are usually less competitive and often result in higher conversion rates due to specific intent.
C. They allow ads to bypass the Quality Score requirement.
D. They are only available for use in 'Exact Match' format.

💡 Lời giải chi tiết:

According to SEO/SEM fundamentals, long-tail keywords represent more specific intent, which usually leads to lower competition and better conversion efficiency. Conclusion Reasoning: They are usually less competitive and often result in higher conversion rates due to specific intent.

Câu 13: What does the 'Actual CPC' represent in a Google Ads auction?

A. The maximum amount you are willing to pay for a click.
B. The final amount you're charged for a click, which is often less than your max bid.
C. The average cost of all clicks across all competitors in the auction.
D. The total cost of your campaign divided by the number of impressions.

💡 Lời giải chi tiết:

Actual CPC is the final amount you pay, which is often less than your maximum bid because you only pay the minimum needed to beat the Ad Rank of the advertiser below you. Conclusion Reasoning: The final amount you're charged for a click, which is often less than your max bid.

Câu 14: Which Google Ads campaign type is designed to help advertisers find customers across all of Google's channels from a single campaign?

A. Search Only Campaign
B. Performance Max Campaign
C. Display Network Campaign
D. Video Action Campaign

💡 Lời giải chi tiết:

Performance Max is a goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. Conclusion Reasoning: Performance Max Campaign

Câu 15: In SEM, what is 'Dayparting'?

A. method of splitting a campaign budget equally between day and night.
B. The practice of scheduling ads to show only during specific hours of the day or days of the week.
C. technique to increase bids during the lunch hour for all campaigns.
D. The process of deleting old ads at the end of every business day.

💡 Lời giải chi tiết:

Dayparting, also known as ad scheduling, allows advertisers to specify certain hours or days when they want their ads to appear or to adjust bids. Conclusion Reasoning: The practice of scheduling ads to show only during specific hours of the day or days of the week.

Câu 16: What is the significance of the 'Landing Page Experience' score in SEM?

A. It determines the color scheme of the ads shown on the search page.
B. It measures how well a website provides what a user is looking for after clicking an ad.
C. It reflects the total number of pages a website has indexed in organic search.
D. It is a count of how many people shared the landing page on social media.

💡 Lời giải chi tiết:

Landing page experience is a measure that Google uses to estimate how relevant and useful your website's landing page is to people who click your ad. Conclusion Reasoning: It measures how well a website provides what a user is looking for after clicking an ad.

Câu 17: Which keyword match type offers the most control by showing ads only when the query exactly matches the keyword or its close variants with the same meaning?

A. Broad Match
B. Phrase Match
C. Exact Match
D. Universal Match

💡 Lời giải chi tiết:

Exact match gives you the most control over who sees your ad, as it only shows for searches that have the same meaning as your keyword. Conclusion Reasoning: Exact Match

Câu 18: What is the primary purpose of 'Conversion Tracking' in an SEM account?

A. To see how many people saw the ad but did not click.
B. To identify which keywords, ads, and campaigns are driving valuable customer actions like purchases.
C. To track the physical location of users while they are searching.
D. To automatically change the ad copy based on the user's browser history.

💡 Lời giải chi tiết:

Conversion tracking is a free tool that shows you what happens after a customer interacts with your ads, such as whether they purchased a product. Conclusion Reasoning: To identify which keywords, ads, and campaigns are driving valuable customer actions like purchases.

Câu 19: In a standard Google Ads account structure, what is the level directly below the 'Account' level?

A. Ad Group
B. Campaign
C. Keyword
D. Ad Copy

💡 Lời giải chi tiết:

The Google Ads hierarchy starts with the Account, followed by Campaigns, then Ad Groups, and finally Keywords and Ads. Conclusion Reasoning: Campaign

Câu 20: What does the 'Auction Insights' report allow an advertiser to do?

A. Compare their performance with other advertisers who are participating in the same auctions.
B. Purchase the keywords that their competitors are currently using.
C. See the exact bid amounts that competitors are using for specific keywords.
D. Hide their ads from specific competitors to avoid click fraud.

💡 Lời giải chi tiết:

The Auction Insights report lets you compare your performance with other advertisers who are competing in the same auctions as you. Conclusion Reasoning: Compare their performance with other advertisers who are participating in the same auctions.

Câu 21: Which of these is a key benefit of using 'Responsive Search Ads' (RSA)?

A. They allow advertisers to show a single, unchanging headline to everyone.
B. They automatically test different combinations of headlines and descriptions to see which perform best.
C. They guarantee a 100% conversion rate for all search queries.
D. They remove the need for keywords in a Search campaign.

💡 Lời giải chi tiết:

RSAs enable advertisers to provide multiple headlines and descriptions, which Google's machine learning then assembles in various combinations to match user queries. Conclusion Reasoning: They automatically test different combinations of headlines and descriptions to see which perform best.

Câu 22: Why might an advertiser use 'Location Bid Adjustments'?

A. To show ads only to people who have their GPS turned off.
B. To increase or decrease bids based on the geographic performance of a campaign.
C. To change the language of the ad automatically based on the user's country.
D. To prevent ads from showing in any country other than the United States.

💡 Lời giải chi tiết:

Location bid adjustments allow you to show your ads more or less frequently to customers in certain countries, cities, or other geographic areas. Conclusion Reasoning: To increase or decrease bids based on the geographic performance of a campaign.

Câu 23: Which metric provides the best indication of how relevant an ad is to the user's search query?

A. Impression Share
B. Click-Through Rate (CTR)
C. Total Cost
D. Average Position

💡 Lời giải chi tiết:

A high CTR is generally a strong indicator that users find your ads helpful and highly relevant to their searches. Conclusion Reasoning: Click-Through Rate (CTR)

Câu 24: What is 'RLSA' in the context of Search Engine Marketing?

A. Remote Location Search Analytics
B. Remarketing Lists for Search Ads
C. Real-time Local Search Auction
D. Revenue Linked Search Advertisement

💡 Lời giải chi tiết:

RLSA is a feature that lets you customize your search ads campaign for people who have previously visited your site. Conclusion Reasoning: Remarketing Lists for Search Ads

Câu 25: Which of the following would likely happen if an advertiser improves their 'Quality Score'?

A. The actual cost per click will likely decrease for the same ad position.
B. The daily budget will automatically double.
C. The ads will stop showing on mobile devices.
D. Google will prevent competitors from bidding on the same keywords.

💡 Lời giải chi tiết:

Higher Quality Scores typically lead to lower costs and better ad positions because Google rewards relevant, high-quality ads. Conclusion Reasoning: The actual cost per click will likely decrease for the same ad position.

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Kết quả của bạn:

Câu 1: In the context of Google Ads, which factor is NOT a direct component used to calculate the Quality Score of a keyword?

Câu 2: What is the primary function of the 'Negative Keywords' feature in an SEM campaign?

Câu 3: Which bidding strategy is most appropriate for an advertiser whose primary goal is to generate as many sales as possible within a specific budget?

Câu 4: How does Google's 'Phrase Match' keyword type behave after the 2021 update?

Câu 5: Which metric is calculated by dividing the total number of clicks by the total number of impressions?

Câu 6: What is the main benefit of using 'Ad Assets' (formerly known as Ad Extensions)?

Câu 7: In an SEM auction, what determines the 'Ad Rank' of a specific advertisement?

Câu 8: What is the purpose of the 'Search Terms Report' in Google Ads?

Câu 9: Which attribution model gives all credit for a conversion to the very first interaction a user had with an ad?

Câu 10: What characterizes 'Dynamic Search Ads' (DSA)?

Câu 11: When using 'Target ROAS' bidding, what is the advertiser primarily focused on?

Câu 12: Which of the following is a primary benefit of using 'Long-Tail Keywords' in an SEM campaign?

Câu 13: What does the 'Actual CPC' represent in a Google Ads auction?

Câu 14: Which Google Ads campaign type is designed to help advertisers find customers across all of Google's channels from a single campaign?

Câu 15: In SEM, what is 'Dayparting'?

Câu 16: What is the significance of the 'Landing Page Experience' score in SEM?

Câu 17: Which keyword match type offers the most control by showing ads only when the query exactly matches the keyword or its close variants with the same meaning?

Câu 18: What is the primary purpose of 'Conversion Tracking' in an SEM account?

Câu 19: In a standard Google Ads account structure, what is the level directly below the 'Account' level?

Câu 20: What does the 'Auction Insights' report allow an advertiser to do?

Câu 21: Which of these is a key benefit of using 'Responsive Search Ads' (RSA)?

Câu 22: Why might an advertiser use 'Location Bid Adjustments'?

Câu 23: Which metric provides the best indication of how relevant an ad is to the user's search query?

Câu 24: What is 'RLSA' in the context of Search Engine Marketing?

Câu 25: Which of the following would likely happen if an advertiser improves their 'Quality Score'?

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