Quay lại danh mục Trắc nghiệm Marketing căn bản Tiếng Anh

Bộ 15 - Trắc nghiệm Marketing căn bản Tiếng Anh có đáp án

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Câu 1: Which of the following concepts refers to the human needs shaped by culture and individual personality?

Câu 2: company that focuses on improving production and distribution efficiency is most likely to adopt which marketing management orientation?

Câu 3: Which of the 4Ps of the marketing mix deals with the channels a company uses to get the product to the consumer?

Câu 4: The process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing programs, is known as what?

Câu 5: What does SWOT analysis stand for in the context of marketing planning?

Câu 6: Which marketing philosophy focuses on satisfying customer needs and wants more effectively and efficiently than competitors, while also improving society's well-being?

Câu 7: When a company launches a new product and sets a high initial price to skim maximum revenues layer by layer from the segments willing to pay the high price, it is practicing what pricing strategy?

Câu 8: Which of the following is NOT part of a company's microenvironment?

Câu 9: The value of the entire stream of purchases a customer would make over a lifetime of patronage is referred to as what?

Câu 10: What is the primary purpose of marketing research?

Câu 11: In the product life cycle, which stage is characterized by slow sales growth as the product is introduced, high promotion spending, and negative profits?

Câu 12: What is a 'brand' in the context of marketing?

Câu 13: Which of the following describes 'target marketing'?

Câu 14: What is the term for a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user?

Câu 15: Which element of the promotion mix involves building good relations with the company's various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events?

Câu 16: What is meant by 'customer value' in marketing?

Câu 17: Which pricing strategy involves setting prices based on the buyers' perceptions of value rather than on the seller's cost?

Câu 18: Which external environmental factor includes demographic, economic, natural, technological, political, and cultural forces?

Câu 19: The overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction is known as what?

Câu 20: What is 'differentiation' in marketing strategy?

Câu 21: When marketers attempt to influence the product's position in the minds of consumers relative to competing products, they are engaging in which step of the STP process?

Câu 22: What is a 'marketing plan'?

Câu 23: Which of the following is considered an uncontrollable factor in the marketing environment?

Câu 24: The set of actual and potential buyers of a product or service is called what?

Câu 25: In the context of new product development, what is 'test marketing'?