Quay lại danh mục Trắc nghiệm Marketing căn bản Tiếng Anh

Trắc nghiệm Marketing căn bản Tiếng Anh có đáp án - Phần 1

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Câu 1: Which of the following best describes the core concept of marketing?

Câu 2: market-oriented company focuses its efforts on understanding and satisfying customer needs and wants. What is the primary benefit of adopting a market orientation?

Câu 3: The 4 Ps of the marketing mix are Product, Price, Place, and Promotion. Which of these Ps involves decisions about features, design, quality, branding, and packaging?

Câu 4: When a company divides a large, heterogeneous market into smaller, more homogeneous segments based on shared characteristics, what marketing activity is it performing?

Câu 5: What is the primary purpose of promotion in the marketing mix?

Câu 6: company decides to offer a unique feature that competitors do not have, making its product stand out in the market. This strategy is an example of:

Câu 7: Which of the following best describes a 'need' in a marketing context?

Câu 8: company is conducting a SWOT analysis. The 'O' in SWOT stands for 'Opportunities'. What does 'Opportunities' refer to in this context?

Câu 9: Which pricing strategy involves setting a high initial price for a new product to 'skim' revenues layer by layer from those willing to pay the high price?

Câu 10: Consumer buying behavior is influenced by cultural, social, personal, and psychological factors. Which of these factors includes a person's occupation and economic situation?

Câu 11: company is introducing a new, innovative smartphone. Which stage of the product life cycle (PLC) would it be in shortly after its launch?

Câu 12: What is the primary role of a marketing channel (or distribution channel)?

Câu 13: When a marketer tries to understand consumers' perceptions and attitudes towards their brand and competitors' brands, they are typically engaged in which type of research?

Câu 14: Which of the following is a key characteristic of 'demand' in marketing?

Câu 15: brand's 'value proposition' refers to:

Câu 16: In the macro-environment, which factor includes shifts in age structure, family structures, geographic population shifts, educational characteristics, and population diversity?

Câu 17: What is the primary goal of Customer Relationship Management (CRM)?

Câu 18: Which type of marketing focuses on building a direct and personalized relationship with individual customers rather than mass marketing?

Câu 19: If a company sells its products through multiple intermediaries (wholesalers, retailers) before reaching the final consumer, it is using which type of distribution channel?

Câu 20: The marketing mix element 'Promotion' includes which of the following tools?

Câu 21: What is the strategic process where a company identifies and selects a particular segment of the market to serve?

Câu 22: In marketing, a 'brand' can be defined as:

Câu 23: Which concept suggests that consumers will favor products that are available and highly affordable, and management should therefore focus on improving production and distribution efficiency?

Câu 24: What is the primary function of marketing research?

Câu 25: According to the marketing concept, achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions ___________ than competitors.