Quay lại danh mục Trắc nghiệm Marketing căn bản Tiếng Anh

Bộ 14 - Trắc nghiệm Marketing căn bản Tiếng Anh có đáp án

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Câu 1: What is the primary focus of the marketing concept?

Câu 2: company selling luxury watches decides to open exclusive boutiques in high-end shopping districts. Which element of the marketing mix does this decision primarily relate to?

Câu 3: firm that focuses on continuous product improvements, believing that customers will favor products that offer the most quality, performance, and innovative features, is following which marketing management philosophy?

Câu 4: The process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors and who might require separate products or marketing programs is called what?

Câu 5: When a company faces increasing scrutiny from environmental groups and government regulations regarding its production processes and waste disposal, it is primarily dealing with forces in which macro-environmental factor?

Câu 6: What is defined as the customer's evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers?

Câu 7: pharmaceutical company sends medical representatives to doctors' offices to provide information and samples of new drugs. Which element of the promotion mix is primarily being used here?

Câu 8: In which stage of the product life cycle would a company typically focus on maximizing profit while defending market share, often by differentiating its product and adjusting prices?

Câu 9: name, term, sign, symbol, or design, or a combination of these, that identifies the products or services of one seller or group of sellers and differentiates them from those of competitors is known as what?

Câu 10: When a new smartphone company launches a highly innovative product at a very high initial price to skim maximum revenues layer by layer from the segments willing to pay the high price, it is employing which pricing strategy?

Câu 11: farmer selling his fresh produce directly to consumers at a local farmer's market is utilizing what type of marketing channel?

Câu 12: What are the groups of people with shared value systems based on common life experiences and situations called?

Câu 13: The systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization is known as what?

Câu 14: Which marketing management philosophy holds that marketing strategy should deliver value to customers in a way that maintains or improves both the consumer's and society's well-being?

Câu 15: small niche clothing brand that focuses exclusively on producing eco-friendly apparel for environmentally conscious young adults is employing which market targeting strategy?

Câu 16: Developing a new advertising campaign that highlights the unique benefits of a product and scheduling it on various social media platforms falls under which elements of the marketing mix?

Câu 17: What is the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction?

Câu 18: Demographic trends like the aging population, increasing diversity, and changes in household structures directly impact marketing by influencing customer needs and market size, making them key components of which macro-environmental factor?

Câu 19: Decisions about product attributes, branding, packaging, labeling, and product support services are all part of what?

Câu 20: company might set prices to maximize its current profits, produce the maximum current revenue, or increase sales as much as possible, which are all examples of what?

Câu 21: What is the concept under which a company carefully integrates and coordinates its many communication channels to deliver a clear, consistent, and compelling message about the organization and its products?

Câu 22: The decision-making process by which business buyers determine which products and services their organizations need to purchase, and then find, evaluate, and choose among alternative suppliers and brands is called what?

Câu 23: After segmenting a market and choosing target segments, a company must decide how it will create differentiated value for targeted segments and what positions it wants to occupy in those segments, which refers to what?

Câu 24: When a car manufacturer collaborates with a tire company to ensure its new vehicles are fitted with specific, high-performance tires, the tire company acts as what in the car manufacturer's microenvironment?

Câu 25: Which of the 4 Ps of the marketing mix is most directly related to the company's objective of delivering customer value through superior quality, features, and design?