Quay lại danh mục Trắc nghiệm Marketing căn bản Tiếng Anh
Bộ 13 - Trắc nghiệm Marketing căn bản Tiếng Anh có đáp án

Bộ 13 - Trắc nghiệm Marketing căn bản Tiếng Anh có đáp án

Thời gian còn lại: --:--

Câu 1: Which of the following best describes the core concept of marketing?

Câu 2: company that designs its marketing strategies by starting with a well-defined target market and understanding customer needs and wants is practicing which orientation?

Câu 3: Decisions about marketing channel selection, logistics, and distribution intensity fall under which element of the marketing mix?

Câu 4: What is the fundamental difference between a 'need' and a 'want' in marketing terms?

Câu 5: local bakery promotes its new line of gluten-free bread as 'delicious, healthy, and safe for those with dietary restrictions.' This statement represents the bakery's what?

Câu 6: In the marketing process, which step immediately follows 'Understanding the marketplace and customer needs and wants'?

Câu 7: firm that focuses on aggressive selling and promotion efforts, believing that consumers will not buy enough of the firm's products unless it undertakes a large-scale selling and promotion effort, is most likely operating under which marketing management orientation?

Câu 8: When a company calculates the total stream of purchases that a customer would make over their lifetime of patronage, it is estimating the customer's what?

Câu 9: Changes in population size, density, age, gender, race, occupation, and other statistics fall under which major macro-environmental force affecting marketing decisions?

Câu 10: marketing manager requires timely and relevant information about consumer insights, market trends, and competitors' actions to make effective decisions. Which system is designed to fulfill this need?

Câu 11: Dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors and who might require separate marketing strategies or mixes is known as what?

Câu 12: After segmenting the market, a company must evaluate the various segments and decide which ones to serve. This process is called what?

Câu 13: The first stage of the buyer decision process, where a consumer recognizes a problem or need, is called what?

Câu 14: new smartphone accessory has seen rapid market acceptance, increasing sales, and growing profits, attracting new competitors. Which stage of the product life cycle is it most likely in?

Câu 15: What term describes the differential effect that knowing the brand name has on customer response to the product or its marketing?

Câu 16: When a company sets prices based on the costs of producing, distributing, and selling the product plus a fair rate of return for its effort and risk, it is using which pricing strategy?

Câu 17: Obtaining favorable publicity, building a good corporate image, and handling or heading off unfavorable rumors, stories, and events are functions of which element of the promotion mix?

Câu 18: company optimizing its website content and structure to rank higher in search engine results pages (SERPs) for relevant keywords is practicing what?

Câu 19: Which of the following elements of a company's microenvironment directly influences its ability to gain strategic advantage over rivals by offering superior customer value?

Câu 20: consumer's basic values, perceptions, wants, and behaviors learned from family and other important institutions are primarily influenced by which set of factors?

Câu 21: Apple often launches new iPhones at a high initial price to skim maximum revenues layer by layer from the segments willing to pay the high price, then lowers the price over time. This is an example of what pricing strategy?

Câu 22: distribution channel consisting of one or more independent producers, wholesalers, and retailers, each a separate business seeking to maximize its own profits even at the expense of profits for the system as a whole, is known as what?

Câu 23: Offering discounts, coupons, samples, or contests to stimulate quick or larger purchases of a particular product is an example of which promotion tool?

Câu 24: company that decides to add new product lines to its current offerings is changing its product mix in terms of what?

Câu 25: Information collected for the specific purpose at hand, such as through surveys or focus groups conducted by the researcher, is known as what?