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Bộ 10 - Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án

Bộ 10 - Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án

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Câu 1: According to the marketing concept, what is the primary key to achieving organizational goals?

Câu 2: Which of the following belongs to the macro-environment of a company?

Câu 3: In a SWOT analysis, a company identifying its aging production machinery would classify this as a/an:

Câu 4: During which stage of the buyer decision process does the consumer use information to evaluate alternative brands in the choice set?

Câu 5: Dividing a market into groups based on consumer knowledge, attitudes, uses, or responses to a product is called:

Câu 6: What is the main purpose of using a perceptual map in marketing?

Câu 7: In which stage of the Product Life Cycle (PLC) do profits typically peak and then start to decline as competition intensifies?

Câu 8: If a company sets a high price for a new product to 'skim' revenues layer by layer from the market, it is using:

Câu 9: conflict between two dealers of the same brand in the same city is an example of:

Câu 10: Integrated Marketing Communications (IMC) requires a company to:

Câu 11: Theodore Levitt's 'Marketing Myopia' suggests that many companies fail because they:

Câu 12: In the BCG Matrix, products with a high market share in a low-growth market are classified as:

Câu 13: Using the Ansoff Matrix, if a company introduces its existing products into a completely new geographical market, it is pursuing:

Câu 14: The process by which people select, organize, and interpret information to form a meaningful picture of the world is called:

Câu 15: Group of people with shared value systems based on common life experiences and situations within a larger culture is a:

Câu 16: Which of the following describes 'derived demand' in business-to-business (B2B) marketing?

Câu 17: What targeting strategy involves going after a large share of one or a few smaller segments or niches?

Câu 18: When a company adds a new brand name to a new product category, it is using a:

Câu 19: Setting prices based on the costs of producing, distributing, and selling the product plus a fair rate of return is known as:

Câu 20: What is the primary characteristic of an exclusive distribution strategy?

Câu 21: Short-term incentives to encourage the purchase or sale of a product or service are called:

Câu 22: Which type of marketing research is used to gather preliminary information that will help define problems and suggest hypotheses?

Câu 23: The societal marketing concept argues that a company's marketing decisions should consider:

Câu 24: In service marketing, the fact that services cannot be seen, tasted, felt, or heard before they are purchased is known as:

Câu 25: strategy of 'market penetration' in the Ansoff Matrix involves: