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Câu 1: Human wants that are backed by buying power are specifically defined as what in marketing terminology?

Câu 2: Which marketing management orientation holds that consumers will favor products that are available and highly affordable, leading management to focus on production and distribution efficiency?

Câu 3: In the context of the marketing mix (4Ps), which element refers to activities that communicate the merits of the product and persuade target customers to buy it?

Câu 4: According to the BCG Growth-Share Matrix, what are strategic business units (SBUs) with low market shares in high-growth markets called?

Câu 5: What term describes firms that help the company to promote, sell, and distribute its goods to final buyers, such as resellers and physical distribution firms?

Câu 6: Which aspect of the marketing macroenvironment involves the study of human populations in terms of size, density, location, age, gender, and occupation?

Câu 7: What is the systematic collection and analysis of publicly available information about consumers, competitors, and developments in the marketing environment called?

Câu 8: What is the term for the buyer discomfort caused by post-purchase conflict, often resulting from a compromise between the benefits of the chosen brand and the drawbacks of the rejected brand?

Câu 9: In the buyer decision process for new products (adoption process), what is the first stage where the consumer learns about the new product but lacks information about it?

Câu 10: What is the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors and who might require separate marketing strategies?

Câu 11: Which marketing strategy consists of arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers?

Câu 12: When defining product levels, which level addresses the fundamental question 'What is the buyer really buying?' by identifying the problem-solving benefits?

Câu 13: Which type of consumer product is bought frequently, immediately, with minimal comparison and buying effort (e.g., soap, candy, newspapers)?

Câu 14: What is the differential effect that knowing the brand name has on customer response to the product or its marketing?

Câu 15: What is the first step in the new product development process, defined as the systematic search for new product ideas?

Câu 16: In which stage of the product life cycle does sales growth slow down because the product has achieved acceptance by most potential buyers, often leading to intense price competition?

Câu 17: Which pricing strategy involves setting a high price for a new product to maximize revenues layer by layer from segments willing to pay the high price?

Câu 18: seller prices a product at $29.99 instead of $30.00 to make the product appear significantly cheaper. What pricing approach is this?

Câu 19: What distribution channel structure consists of producers, wholesalers, and retailers acting as a unified system, often under single ownership or contracts?

Câu 20: In logistics, what term refers to combining two or more modes of transportation (e.g., piggyback, fishyback) to move goods?

Câu 21: Which type of retailer carries a narrow product line with a deep assortment within that line (e.g., a sporting goods store or a florist)?

Câu 22: Which promotion mix tool involves building good relations with the company's various publics by obtaining favorable publicity and handling unfavorable stories?

Câu 23: In advertising evaluation, if a consumer can identify a brand they have seen before when presented with a list or image, what is this measure called?

Câu 24: In the personal selling process, which step involves the salesperson learning as much as possible about a prospective customer before making a sales call?

Câu 25: Which form of direct marketing involves engaging directly with carefully targeted individual consumers and customer communities via the internet to obtain an immediate response?