Quay lại danh mục Trắc nghiệm Nguyên lý Marketing Tiếng Anh
Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án - Phần 1

Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án - Phần 1

Lưu ý: Nội dung trong bài Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án - Phần 1 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: Human wants that are backed by buying power are specifically defined as what in marketing terminology?

Câu 2: Which marketing management orientation holds that consumers will favor products that are available and highly affordable, leading management to focus on production and distribution efficiency?

Câu 3: In the context of the marketing mix (4Ps), which element refers to activities that communicate the merits of the product and persuade target customers to buy it?

Câu 4: According to the BCG Growth-Share Matrix, what are strategic business units (SBUs) with low market shares in high-growth markets called?

Câu 5: What term describes firms that help the company to promote, sell, and distribute its goods to final buyers, such as resellers and physical distribution firms?

Câu 6: Which aspect of the marketing macroenvironment involves the study of human populations in terms of size, density, location, age, gender, and occupation?

Câu 7: What is the systematic collection and analysis of publicly available information about consumers, competitors, and developments in the marketing environment called?

Câu 8: What is the term for the buyer discomfort caused by post-purchase conflict, often resulting from a compromise between the benefits of the chosen brand and the drawbacks of the rejected brand?

Câu 9: In the buyer decision process for new products (adoption process), what is the first stage where the consumer learns about the new product but lacks information about it?

Câu 10: What is the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors and who might require separate marketing strategies?

Câu 11: Which marketing strategy consists of arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers?

Câu 12: When defining product levels, which level addresses the fundamental question 'What is the buyer really buying?' by identifying the problem-solving benefits?

Câu 13: Which type of consumer product is bought frequently, immediately, with minimal comparison and buying effort (e.g., soap, candy, newspapers)?

Câu 14: What is the differential effect that knowing the brand name has on customer response to the product or its marketing?

Câu 15: What is the first step in the new product development process, defined as the systematic search for new product ideas?

Câu 16: In which stage of the product life cycle does sales growth slow down because the product has achieved acceptance by most potential buyers, often leading to intense price competition?

Câu 17: Which pricing strategy involves setting a high price for a new product to maximize revenues layer by layer from segments willing to pay the high price?

Câu 18: seller prices a product at $29.99 instead of $30.00 to make the product appear significantly cheaper. What pricing approach is this?

Câu 19: What distribution channel structure consists of producers, wholesalers, and retailers acting as a unified system, often under single ownership or contracts?

Câu 20: In logistics, what term refers to combining two or more modes of transportation (e.g., piggyback, fishyback) to move goods?

Câu 21: Which type of retailer carries a narrow product line with a deep assortment within that line (e.g., a sporting goods store or a florist)?

Câu 22: Which promotion mix tool involves building good relations with the company's various publics by obtaining favorable publicity and handling unfavorable stories?

Câu 23: In advertising evaluation, if a consumer can identify a brand they have seen before when presented with a list or image, what is this measure called?

Câu 24: In the personal selling process, which step involves the salesperson learning as much as possible about a prospective customer before making a sales call?

Câu 25: Which form of direct marketing involves engaging directly with carefully targeted individual consumers and customer communities via the internet to obtain an immediate response?