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Bộ 11 - Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án

Bộ 11 - Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án

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Câu 1: Which marketing management orientation focuses on achieving organizational goals by determining the needs and wants of target markets and delivering the desired satisfactions more effectively than competitors?

Câu 2: In the marketing microenvironment, which group consists of firms that help the company promote, sell, and distribute its goods to final buyers?

Câu 3: When a company identifies favorable trends in the external environment that it could exploit to its advantage, these are classified as what in a SWOT analysis?

Câu 4: What term describes the psychological discomfort caused by post-purchase conflict when consumers feel uneasy about the drawbacks of a chosen brand?

Câu 5: Dividing a market into segments based on consumer knowledge, attitudes, uses of a product, or responses to a product is known as which type of segmentation?

Câu 6: Which market-coverage strategy involves a firm going after a large share of one or a few smaller segments or niches rather than a small share of a large market?

Câu 7: At which product level do marketers build an additional layer of services and benefits around the core and actual product, such as warranties or after-sale service?

Câu 8: In which stage of the product life cycle do sales start to climb quickly as early adopters continue to buy and other consumers follow their lead?

Câu 9: Setting a high price for a new product to reap maximum revenues layer by layer from segments willing to pay the high price is called what?

Câu 10: Building good relations with the company's various publics by obtaining favorable publicity and building up a good corporate image is the definition of what?

Câu 11: distribution channel structure in which producers, wholesalers, and retailers act as a unified system is known as a what?

Câu 12: Which concept calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs?

Câu 13: The full positioning of a brand, which represents the full mix of benefits on which it is positioned, is known as the brand's what?

Câu 14: During which stage of the buyer decision process does the consumer search for more information through personal, commercial, public, or experiential sources?

Câu 15: Factors such as age, gender, race, and occupation belong to which part of the company's macroenvironment?

Câu 16: What is the differential effect that knowing the brand name has on customer response to the product and its marketing?

Câu 17: Setting a price for products that must be used along with a main product, such as blades for a razor or ink cartridges for a printer, is called what?

Câu 18: What is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message?

Câu 19: In business markets, total demand for many business products is not much affected by price changes, especially in the short run. This is known as what?

Câu 20: Information that already exists somewhere, having been collected for another purpose, is referred to as what?

Câu 21: Which characteristic of services refers to the fact that they cannot be seen, tasted, felt, heard, or smelled before they are purchased?

Câu 22: An advantage over competitors gained by offering greater customer value, either by having lower prices or providing more benefits that justify higher prices, is called what?

Câu 23: Entering foreign markets by joining with foreign companies to produce or market a product or service is known as what?

Câu 24: The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine is called what?

Câu 25: Which marketing philosophy holds that a company should make marketing decisions by considering consumers' wants, the company's requirements, and society's long-run interests?