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Bộ 13 - Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án

Bộ 13 - Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án

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Câu 1: Which marketing management philosophy holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do?

Câu 2: In the context of the marketing environment, which of the following is considered a macroenvironmental force?

Câu 3: What is the first stage in the buyer decision process that occurs when a consumer recognizes a problem or a specific need?

Câu 4: company that divides the market into groups based on consumer knowledge, attitudes, uses, or responses to a product is using which type of segmentation?

Câu 5: Which level of the product refers to the physical device, its design, features, quality level, brand name, and packaging?

Câu 6: What pricing strategy involves setting a low initial price for a new product to attract a large number of buyers and a large market share quickly?

Câu 7: Which element of the promotion mix is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor?

Câu 8: In a SWOT analysis, which of the following refers to external factors that the company may be able to exploit to its advantage?

Câu 9: During which stage of the Product Life Cycle (PLC) do sales typically peak while profits level off or decline because of increased marketing expenditures to defend the product against competition?

Câu 10: What is the practice of using the established brand names of two different companies on the same product?

Câu 11: Which type of marketing intermediary helps the company stock and move goods from their points of origin to their destinations?

Câu 12: market-coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer is called:

Câu 13: In the BCG Growth-Share Matrix, which category represents low-growth, high-share businesses or products that produce a lot of the cash the company uses to pay its bills?

Câu 14: Which macroenvironmental force includes factors like beliefs, values, and norms that influence how individuals and groups perceive and respond to various stimuli?

Câu 15: Which concept calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs?

Câu 16: In business buyer behavior, which situation describes a routine reorder of a product without any modifications?

Câu 17: According to the Ansoff Product/Market Expansion Grid, which strategy involves starting up or acquiring businesses outside the company's current products and markets?

Câu 18: Service marketing is unique because services cannot be seen, tasted, felt, or heard before they are purchased. This characteristic is known as:

Câu 19: Which promotion strategy involves the producer directing its marketing activities toward final consumers to induce them to buy the product, thereby creating demand from retailers?

Câu 20: What term refers to the number of different product lines a company carries?

Câu 21: Adjusting prices continually to meet the characteristics and needs of individual customers and situations is known as:

Câu 22: statement of the organization's purpose—what it wants to accomplish in the larger environment—is called a:

Câu 23: Which tool do marketers use to show consumer perceptions of their brands versus competing products on important buying dimensions?

Câu 24: The value of the entire stream of purchases a customer makes over a lifetime of patronage is known as:

Câu 25: When entering a foreign market, which strategy involves joining with foreign companies to produce or market products or services?