Quay lại danh mục Trắc nghiệm Nguyên lý Marketing Tiếng Anh
Bộ 14 - Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án

Bộ 14 - Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án

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Câu 1: According to the fundamental principles of marketing, what represents basic human requirements such as food, air, water, clothing, and shelter?

Câu 2: Which type of market segmentation divides a market into different groups based on social class, lifestyle, or personality characteristics?

Câu 3: In the BCG growth-share matrix, low-growth, high-share businesses or products are classified as:

Câu 4: Which pricing strategy involves setting a high price for a new product to skim maximum revenues layer by layer from the segments willing to pay the high price?

Câu 5: Which stage of the Product Life Cycle (PLC) is typically characterized by rapid market acceptance and increasing profits?

Câu 6: Which element of the marketing mix includes all the activities that make the product available to target consumers?

Câu 7: What is the term for the set of all actual and potential buyers of a product or service?

Câu 8: The discomfort caused by post-purchase conflict is known in marketing as:

Câu 9: Which concept holds that consumers will favor products that offer the most in quality, performance, and innovative features?

Câu 10: In SWOT analysis, which factors are considered external to the organization?

Câu 11: What is the specific blend of advertising, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value?

Câu 12: Which service characteristic refers to the fact that services cannot be stored for later sale or use?

Câu 13: brand is best defined as:

Câu 14: Which distribution strategy involves using as many outlets as possible to ensure maximum product exposure?

Câu 15: Which of the following describes 'Marketing Myopia' as defined by Theodore Levitt?

Câu 16: Information that already exists somewhere, having been collected for another purpose, is called:

Câu 17: Which marketing management philosophy holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors?

Câu 18: What is the first step in the buyer decision process?

Câu 19: When a company targets several market segments and designs separate offers for each, it is practicing:

Câu 20: Which promotional tool involves building good relations with the company's various publics by obtaining favorable publicity and handling unfavorable rumors?

Câu 21: The total number of items that a company carries within its product lines is referred to as product mix:

Câu 22: strategy for company growth by starting up or acquiring businesses outside the company's current products and markets is called:

Câu 23: Which force in the macro-environment includes laws, government agencies, and pressure groups that influence and limit various organizations and individuals?

Câu 24: Which of the following is a characteristic of B2B (Business-to-Business) markets compared to B2C (Business-to-Consumer) markets?

Câu 25: What refers to the full positioning of a brand - the full mix of benefits on which it is positioned?