Quay lại danh mục Trắc nghiệm Marketing Tiếng Anh

Bộ 10 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án

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Câu 1: In the marketing mix, which element is primarily concerned with the distribution channels and logistics of making a product available to customers?

Câu 2: Which stage of the STP (Segmentation, Targeting, Positioning) model involves dividing a broad market into distinct groups of buyers with different needs?

Câu 3: What does the acronym SEO stand for in the field of digital marketing?

Câu 4: During which stage of the Product Life Cycle (PLC) do sales growth typically peak and then start to level off due to market saturation?

Câu 5: Which pricing strategy involves setting a high initial price for a new product to target consumers who are less price-sensitive?

Câu 6: In a SWOT analysis, which of the following are categorized as external factors that a business cannot directly control?

Câu 7: What term is used to describe the commercial value that derives from consumer perception of a brand name rather than the product itself?

Câu 8: What is the primary objective of Integrated Marketing Communications (IMC)?

Câu 9: Which type of market research data is collected specifically for the current research project at hand?

Câu 10: What is the psychological term for the discomfort or tension a consumer feels after making a difficult purchase decision?

Câu 11: Which distribution strategy seeks to place products in as many retail outlets as possible to ensure maximum market coverage?

Câu 12: In digital marketing metrics, what does CTR stand for?

Câu 13: What does USP stand for in the context of product positioning and differentiation?

Câu 14: Which form of marketing involves selling products or services to other organizations for use in their production or operations?

Câu 15: Which element of the promotion mix focuses on building a positive corporate image and handling unfavorable rumors or events?

Câu 16: Segmenting a market based on variables such as social class, lifestyle, or personality characteristics is known as what?

Câu 17: What is the marketing philosophy that prioritizes building and maintaining long-term, profitable connections with customers?

Câu 18: What term describes a market-coverage strategy where a company targets a large share of one or a few small, specific sub-segments?

Câu 19: Using celebrities or social media personalities to promote a brand's message to a specific audience is called what?

Câu 20: In the 'Three Levels of Product' model, which level refers to the additional services and benefits like warranty and delivery?

Câu 21: Which pricing strategy involves setting a low initial price for a new product to attract a large number of buyers and gain market share quickly?

Câu 22: What is the term for marketing that focuses on creating and distributing valuable, relevant, and consistent content to attract a defined audience?

Câu 23: small group of consumers led by a moderator to discuss their opinions on a product or brand is known as what type of research?

Câu 24: When a company uses its existing, successful brand name to launch a product in a completely new category, it is called what?

Câu 25: What is the main difference between SEO and SEM in digital marketing?