Quay lại danh mục Trắc nghiệm Marketing Tiếng Anh
Bộ 11 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án

Bộ 11 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án

Lưu ý: Nội dung trong bài Bộ 11 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: In the traditional 4Ps marketing mix, which element is primarily concerned with communicating the value of a product to the target audience?

Câu 2: Which part of a SWOT analysis focuses on external factors that could provide a competitive advantage to a business?

Câu 3: What does the digital marketing metric 'CTR' stand for?

Câu 4: Which pricing strategy involves setting a high initial price to target 'early adopters' before gradually lowering it to reach more price-sensitive segments?

Câu 5: What term describes the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 6: Dividing a market into groups based on variables such as age, gender, income, and occupation is known as what type of segmentation?

Câu 7: At which stage of the Product Life Cycle (PLC) do sales typically increase most rapidly as more consumers become aware of the product?

Câu 8: What is the primary goal of Integrated Marketing Communications (IMC)?

Câu 9: Which promotional strategy focuses on 'pushing' products through distribution channels to final consumers using trade promotions and personal selling?

Câu 10: In the BCG Matrix, what term is used for products that have a high market share in a slow-growing industry?

Câu 11: What does the 'A' in the AIDA model of marketing communication stand for?

Câu 12: business that targets a very specific and narrow segment of the market is practicing which type of marketing?

Câu 13: In the 4Cs marketing model, which element replaces 'Product' from the 4Ps model to reflect a more customer-centric view?

Câu 14: Which marketing philosophy emphasizes long-term customer retention and satisfaction rather than just individual sales transactions?

Câu 15: What is the term for a marketing technique that induces websites or users to pass on a marketing message to others, creating exponential growth in visibility?

Câu 16: What does CRM stand for in the context of marketing and sales management?

Câu 17: Which type of marketing uses low-cost, unconventional methods such as flash mobs or street art to capture public attention?

Câu 18: Which market research method involves a moderated discussion among a small group of people to gain insights into consumer attitudes and perceptions?

Câu 19: What is the term for a clear statement that explains how a product solves a customer's problem and why they should buy from a specific brand instead of a competitor?

Câu 20: What distribution strategy aims to place products in as many outlets as possible to ensure maximum market coverage?

Câu 21: Which promotional tool involves a face-to-face presentation by a firm's sales force for the purpose of making sales and building customer relationships?

Câu 22: In contrast to B2C (Business-to-Consumer) marketing, B2B (Business-to-Business) marketing is generally characterized by which of the following?

Câu 23: What is the process of comparing a company's performance metrics to industry bests or best practices from other companies?

Câu 24: What type of marketing relies on individuals with a dedicated social following to endorse products or services?

Câu 25: According to the Ansoff Matrix, which growth strategy involves selling more of existing products to existing market segments?