Quay lại danh mục Trắc nghiệm Marketing Tiếng Anh
Bộ 11 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án

Bộ 11 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án

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Câu 1: In the traditional 4Ps marketing mix, which element is primarily concerned with communicating the value of a product to the target audience?

Câu 2: Which part of a SWOT analysis focuses on external factors that could provide a competitive advantage to a business?

Câu 3: What does the digital marketing metric 'CTR' stand for?

Câu 4: Which pricing strategy involves setting a high initial price to target 'early adopters' before gradually lowering it to reach more price-sensitive segments?

Câu 5: What term describes the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 6: Dividing a market into groups based on variables such as age, gender, income, and occupation is known as what type of segmentation?

Câu 7: At which stage of the Product Life Cycle (PLC) do sales typically increase most rapidly as more consumers become aware of the product?

Câu 8: What is the primary goal of Integrated Marketing Communications (IMC)?

Câu 9: Which promotional strategy focuses on 'pushing' products through distribution channels to final consumers using trade promotions and personal selling?

Câu 10: In the BCG Matrix, what term is used for products that have a high market share in a slow-growing industry?

Câu 11: What does the 'A' in the AIDA model of marketing communication stand for?

Câu 12: business that targets a very specific and narrow segment of the market is practicing which type of marketing?

Câu 13: In the 4Cs marketing model, which element replaces 'Product' from the 4Ps model to reflect a more customer-centric view?

Câu 14: Which marketing philosophy emphasizes long-term customer retention and satisfaction rather than just individual sales transactions?

Câu 15: What is the term for a marketing technique that induces websites or users to pass on a marketing message to others, creating exponential growth in visibility?

Câu 16: What does CRM stand for in the context of marketing and sales management?

Câu 17: Which type of marketing uses low-cost, unconventional methods such as flash mobs or street art to capture public attention?

Câu 18: Which market research method involves a moderated discussion among a small group of people to gain insights into consumer attitudes and perceptions?

Câu 19: What is the term for a clear statement that explains how a product solves a customer's problem and why they should buy from a specific brand instead of a competitor?

Câu 20: What distribution strategy aims to place products in as many outlets as possible to ensure maximum market coverage?

Câu 21: Which promotional tool involves a face-to-face presentation by a firm's sales force for the purpose of making sales and building customer relationships?

Câu 22: In contrast to B2C (Business-to-Consumer) marketing, B2B (Business-to-Business) marketing is generally characterized by which of the following?

Câu 23: What is the process of comparing a company's performance metrics to industry bests or best practices from other companies?

Câu 24: What type of marketing relies on individuals with a dedicated social following to endorse products or services?

Câu 25: According to the Ansoff Matrix, which growth strategy involves selling more of existing products to existing market segments?