Quay lại danh mục Trắc nghiệm Marketing Tiếng Anh
Bộ 14 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án

Bộ 14 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án

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Câu 1: Which segmentation variable categorizes consumers based on lifestyle, personality traits, or values?

Câu 2: In which stage of the Product Life Cycle (PLC) do sales typically peak while competition becomes most intense, leading to price cuts?

Câu 3: What pricing strategy involves setting a high initial price for a new, innovative product to recoup research and development costs?

Câu 4: In Search Engine Optimization (SEO), what term refers to the practice of optimizing individual web pages to rank higher and earn more relevant traffic?

Câu 5: Which term describes the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 6: Which distribution strategy involves selling a product through every available outlet in a market to achieve maximum brand exposure?

Câu 7: In a SWOT analysis, which quadrant identifies external factors that could prevent an organization from reaching its objectives?

Câu 8: What is the first stage in the consumer buyer decision process where the consumer recognizes a difference between their actual state and a desired state?

Câu 9: Which element of the promotion mix focuses on building good relations with the company's various publics by obtaining favorable publicity?

Câu 10: What type of market research data is collected specifically for the current research project at hand?

Câu 11: In Business-to-Business (B2B) marketing, what is a primary characteristic of the buying process compared to Business-to-Consumer (B2C)?

Câu 12: Which digital marketing metric measures the percentage of visitors who leave a website after viewing only one page?

Câu 13: perceptual map is a tool used by marketers to visualize how consumers perceive different brands relative to which factor?

Câu 14: What term refers to the full positioning of a brand - the full mix of benefits on which it is positioned?

Câu 15: According to Michael Porter, which force assesses how easy or difficult it is for new competitors to join the industry?

Câu 16: Which marketing approach focuses on long-term interactions and customer retention rather than individual sales transactions?

Câu 17: Which characteristic of services refers to the fact that they cannot be seen, tasted, felt, or heard before they are purchased?

Câu 18: What is the primary goal of Integrated Marketing Communications (IMC)?

Câu 19: What is the term for setting prices slightly below a whole number, such as 9.99 dollars, to make the price seem significantly lower?

Câu 20: In email marketing, what is the term for the percentage of recipients who clicked on one or more links contained in a given email?

Câu 21: What is a marketing strategy that focuses on a small, well-defined, and specialized segment of the population?

Câu 22: When a company enters a foreign market by using the same marketing mix it uses in its home market, it is practicing which strategy?

Câu 23: Which type of marketing uses unconventional, low-cost tactics to create high levels of brand awareness and buzz?

Câu 24: What is the primary purpose of a Customer Relationship Management (CRM) system in marketing?

Câu 25: Which term describes the process of gaining website traffic or attention through social media sites?