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Bộ 14 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án

Bộ 14 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án

Lưu ý: Nội dung trong bài Bộ 14 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

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Câu 1: Which segmentation variable categorizes consumers based on lifestyle, personality traits, or values?

Câu 2: In which stage of the Product Life Cycle (PLC) do sales typically peak while competition becomes most intense, leading to price cuts?

Câu 3: What pricing strategy involves setting a high initial price for a new, innovative product to recoup research and development costs?

Câu 4: In Search Engine Optimization (SEO), what term refers to the practice of optimizing individual web pages to rank higher and earn more relevant traffic?

Câu 5: Which term describes the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 6: Which distribution strategy involves selling a product through every available outlet in a market to achieve maximum brand exposure?

Câu 7: In a SWOT analysis, which quadrant identifies external factors that could prevent an organization from reaching its objectives?

Câu 8: What is the first stage in the consumer buyer decision process where the consumer recognizes a difference between their actual state and a desired state?

Câu 9: Which element of the promotion mix focuses on building good relations with the company's various publics by obtaining favorable publicity?

Câu 10: What type of market research data is collected specifically for the current research project at hand?

Câu 11: In Business-to-Business (B2B) marketing, what is a primary characteristic of the buying process compared to Business-to-Consumer (B2C)?

Câu 12: Which digital marketing metric measures the percentage of visitors who leave a website after viewing only one page?

Câu 13: perceptual map is a tool used by marketers to visualize how consumers perceive different brands relative to which factor?

Câu 14: What term refers to the full positioning of a brand - the full mix of benefits on which it is positioned?

Câu 15: According to Michael Porter, which force assesses how easy or difficult it is for new competitors to join the industry?

Câu 16: Which marketing approach focuses on long-term interactions and customer retention rather than individual sales transactions?

Câu 17: Which characteristic of services refers to the fact that they cannot be seen, tasted, felt, or heard before they are purchased?

Câu 18: What is the primary goal of Integrated Marketing Communications (IMC)?

Câu 19: What is the term for setting prices slightly below a whole number, such as 9.99 dollars, to make the price seem significantly lower?

Câu 20: In email marketing, what is the term for the percentage of recipients who clicked on one or more links contained in a given email?

Câu 21: What is a marketing strategy that focuses on a small, well-defined, and specialized segment of the population?

Câu 22: When a company enters a foreign market by using the same marketing mix it uses in its home market, it is practicing which strategy?

Câu 23: Which type of marketing uses unconventional, low-cost tactics to create high levels of brand awareness and buzz?

Câu 24: What is the primary purpose of a Customer Relationship Management (CRM) system in marketing?

Câu 25: Which term describes the process of gaining website traffic or attention through social media sites?