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Bộ 13 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án

Bộ 13 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án

Lưu ý: Nội dung trong bài Bộ 13 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

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Câu 1: In the Product Life Cycle 'PLC', which stage is characterized by a significant drop in sales and profit as the product becomes obsolete or consumer tastes shift?

Câu 2: Which pricing strategy involves setting a high initial price for a new, innovative product to maximize revenue from segments willing to pay a premium?

Câu 3: What type of data refers to information collected specifically for the research project at hand, rather than using existing records?

Câu 4: In digital marketing, what does the term 'bounce rate' represent in web analytics?

Câu 5: Which tool is commonly used by marketers to visualize how consumers perceive different brands relative to competing products along key dimensions?

Câu 6: What is the psychological term for the discomfort or 'buyer's remorse' a consumer feels after making a difficult purchasing decision?

Câu 7: What term defines the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 8: In the 'AIDA' model of marketing communication, what does the first letter 'A' stand for?

Câu 9: Which distribution strategy aims to place products in as many outlets as possible, often used for convenience goods like soft drinks or snacks?

Câu 10: What metric calculates the total net profit a company expects to earn from a customer throughout the entirety of their relationship?

Câu 11: In the BCG 'Boston Consulting Group' Matrix, what term is used for products that have a high market share in a high-growth market?

Câu 12: In a SWOT analysis, which two components are considered 'external' factors that the company cannot directly control?

Câu 13: In Search Engine Optimization 'SEO', what are multi-word phrases that are highly specific and typically have lower search volume but higher conversion rates?

Câu 14: Which characteristic of services refers to the fact that they are produced and consumed at the same time and cannot be separated from the provider?

Câu 15: What is the primary purpose of a 'press release' in a company's public relations strategy?

Câu 16: Which pricing strategy involves setting a low initial price to attract a large number of buyers quickly and win a large market share?

Câu 17: In the marketing environment, which category includes actors close to the company like suppliers, intermediaries, and competitors?

Câu 18: Which type of market segmentation divides consumers based on their social class, lifestyle, or personality characteristics?

Câu 19: In social media marketing, what does the 'engagement rate' typically measure?

Câu 20: What term refers to the number of different versions or variations offered for each product in a company's product line?

Câu 21: In business-to-business 'B2B' marketing, what concept explains that the demand for industrial products is caused by the demand for consumer goods?

Câu 22: Which promotion strategy involves a manufacturer directing marketing activities toward end consumers to induce them to buy the product?

Câu 23: What qualitative research method involves a small group of people 'usually 6-10' guided by a moderator to discuss a product or service?

Câu 24: What is the deceptive practice of making a product or company appear more environmentally friendly than it actually is?

Câu 25: When a company uses an established brand name to launch a new product in a different category, what is this called?