Quay lại danh mục Trắc nghiệm Marketing Tiếng Anh
Bộ 13 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án

Bộ 13 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án

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Câu 1: In the Product Life Cycle 'PLC', which stage is characterized by a significant drop in sales and profit as the product becomes obsolete or consumer tastes shift?

Câu 2: Which pricing strategy involves setting a high initial price for a new, innovative product to maximize revenue from segments willing to pay a premium?

Câu 3: What type of data refers to information collected specifically for the research project at hand, rather than using existing records?

Câu 4: In digital marketing, what does the term 'bounce rate' represent in web analytics?

Câu 5: Which tool is commonly used by marketers to visualize how consumers perceive different brands relative to competing products along key dimensions?

Câu 6: What is the psychological term for the discomfort or 'buyer's remorse' a consumer feels after making a difficult purchasing decision?

Câu 7: What term defines the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 8: In the 'AIDA' model of marketing communication, what does the first letter 'A' stand for?

Câu 9: Which distribution strategy aims to place products in as many outlets as possible, often used for convenience goods like soft drinks or snacks?

Câu 10: What metric calculates the total net profit a company expects to earn from a customer throughout the entirety of their relationship?

Câu 11: In the BCG 'Boston Consulting Group' Matrix, what term is used for products that have a high market share in a high-growth market?

Câu 12: In a SWOT analysis, which two components are considered 'external' factors that the company cannot directly control?

Câu 13: In Search Engine Optimization 'SEO', what are multi-word phrases that are highly specific and typically have lower search volume but higher conversion rates?

Câu 14: Which characteristic of services refers to the fact that they are produced and consumed at the same time and cannot be separated from the provider?

Câu 15: What is the primary purpose of a 'press release' in a company's public relations strategy?

Câu 16: Which pricing strategy involves setting a low initial price to attract a large number of buyers quickly and win a large market share?

Câu 17: In the marketing environment, which category includes actors close to the company like suppliers, intermediaries, and competitors?

Câu 18: Which type of market segmentation divides consumers based on their social class, lifestyle, or personality characteristics?

Câu 19: In social media marketing, what does the 'engagement rate' typically measure?

Câu 20: What term refers to the number of different versions or variations offered for each product in a company's product line?

Câu 21: In business-to-business 'B2B' marketing, what concept explains that the demand for industrial products is caused by the demand for consumer goods?

Câu 22: Which promotion strategy involves a manufacturer directing marketing activities toward end consumers to induce them to buy the product?

Câu 23: What qualitative research method involves a small group of people 'usually 6-10' guided by a moderator to discuss a product or service?

Câu 24: What is the deceptive practice of making a product or company appear more environmentally friendly than it actually is?

Câu 25: When a company uses an established brand name to launch a new product in a different category, what is this called?