Quay lại danh mục Trắc nghiệm Marketing Tiếng Anh
Bộ 15 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án

Bộ 15 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án

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Câu 1: In the '4Ps' marketing mix, which element specifically addresses the distribution channels and logistics of getting a product to the consumer?

Câu 2: Which marketing term describes the value premium that a company is able to generate from a product with a recognizable name when compared to a generic equivalent?

Câu 3: What is the primary goal of Search Engine Optimization (SEO) in digital marketing?

Câu 4: Which component of the STP model involves dividing a broad market into distinct groups of buyers who have different needs or characteristics?

Câu 5: pricing strategy where a company sets a high initial price for a new, innovative product to 'skim' maximum revenue from segments willing to pay the high price is called:

Câu 6: In a SWOT analysis, factors such as emerging competitors or changing government regulations are typically classified as:

Câu 7: What does the 'B2B' acronym stand for in the context of marketing and commerce?

Câu 8: During which stage of the Product Life Cycle (PLC) do sales typically peak and then start to level off as the market becomes saturated?

Câu 9: Which market research method involves a small group of people (usually 6-10) discussing a product or service under the guidance of a moderator?

Câu 10: What is the primary function of a CRM system in marketing?

Câu 11: Which psychological phenomenon occurs when a consumer feels regret or doubt after making a significant purchase decision?

Câu 12: Which element of the promotion mix focuses on building and maintaining a positive image for the company among its various publics?

Câu 13: According to the Ansoff Matrix, which strategy involves selling existing products to existing markets to increase market share?

Câu 14: What does the digital marketing metric 'CTR' represent?

Câu 15: Which marketing strategy aims to encourage individuals to pass on a marketing message to others, creating exponential growth in exposure?

Câu 16: When a manufacturer limits the number of intermediaries to only one or a few retailers in a specific geographic area, it is using:

Câu 17: In Maslow's Hierarchy of Needs, which level represents the desire for personal growth, self-fulfillment, and realizing one's potential?

Câu 18: What is the term for the process of comparing a company's business processes and performance metrics to industry bests or best practices from other companies?

Câu 19: Which pricing strategy involves setting the price of a product below its market cost to attract customers into a store, in hopes they will buy other items?

Câu 20: Segmenting a market based on variables such as age, gender, income, and occupation is known as:

Câu 21: Which type of marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience?

Câu 22: distribution channel that includes one or more intermediaries (such as wholesalers or retailers) between the producer and the consumer is called a/an:

Câu 23: What occurs when an organization uses an existing brand name to launch a new product in a completely different product category?

Câu 24: Which marketing approach uses unconventional and low-cost tactics, often in public places, to generate maximum buzz for a brand?

Câu 25: In business strategy, what is the acronym for quantifiable measurements used to evaluate the success of an organization in reaching its performance objectives?