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Bộ 15 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án

Bộ 15 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án

Lưu ý: Nội dung trong bài Bộ 15 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

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Câu 1: In the '4Ps' marketing mix, which element specifically addresses the distribution channels and logistics of getting a product to the consumer?

Câu 2: Which marketing term describes the value premium that a company is able to generate from a product with a recognizable name when compared to a generic equivalent?

Câu 3: What is the primary goal of Search Engine Optimization (SEO) in digital marketing?

Câu 4: Which component of the STP model involves dividing a broad market into distinct groups of buyers who have different needs or characteristics?

Câu 5: pricing strategy where a company sets a high initial price for a new, innovative product to 'skim' maximum revenue from segments willing to pay the high price is called:

Câu 6: In a SWOT analysis, factors such as emerging competitors or changing government regulations are typically classified as:

Câu 7: What does the 'B2B' acronym stand for in the context of marketing and commerce?

Câu 8: During which stage of the Product Life Cycle (PLC) do sales typically peak and then start to level off as the market becomes saturated?

Câu 9: Which market research method involves a small group of people (usually 6-10) discussing a product or service under the guidance of a moderator?

Câu 10: What is the primary function of a CRM system in marketing?

Câu 11: Which psychological phenomenon occurs when a consumer feels regret or doubt after making a significant purchase decision?

Câu 12: Which element of the promotion mix focuses on building and maintaining a positive image for the company among its various publics?

Câu 13: According to the Ansoff Matrix, which strategy involves selling existing products to existing markets to increase market share?

Câu 14: What does the digital marketing metric 'CTR' represent?

Câu 15: Which marketing strategy aims to encourage individuals to pass on a marketing message to others, creating exponential growth in exposure?

Câu 16: When a manufacturer limits the number of intermediaries to only one or a few retailers in a specific geographic area, it is using:

Câu 17: In Maslow's Hierarchy of Needs, which level represents the desire for personal growth, self-fulfillment, and realizing one's potential?

Câu 18: What is the term for the process of comparing a company's business processes and performance metrics to industry bests or best practices from other companies?

Câu 19: Which pricing strategy involves setting the price of a product below its market cost to attract customers into a store, in hopes they will buy other items?

Câu 20: Segmenting a market based on variables such as age, gender, income, and occupation is known as:

Câu 21: Which type of marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience?

Câu 22: distribution channel that includes one or more intermediaries (such as wholesalers or retailers) between the producer and the consumer is called a/an:

Câu 23: What occurs when an organization uses an existing brand name to launch a new product in a completely different product category?

Câu 24: Which marketing approach uses unconventional and low-cost tactics, often in public places, to generate maximum buzz for a brand?

Câu 25: In business strategy, what is the acronym for quantifiable measurements used to evaluate the success of an organization in reaching its performance objectives?