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Bộ 11 - Trắc nghiệm Facebook Marketing Tiếng Anh có đáp án

Lưu ý: Nội dung trong bài Bộ 11 - Trắc nghiệm Facebook Marketing Tiếng Anh có đáp án chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: Which Meta tool is designed to provide a centralized interface for managing organic posts, ads, and messages across both Facebook and Instagram?

A. Meta Business Suite
B. Ads Manager
C. Events Manager
D. Commerce Manager

Câu 2: In the Meta ad auction, what are the three main components used to determine the 'Total Value' of an ad?

A. Budget, Bid, and Duration
B. Bid, Estimated Action Rates, and Ad Quality
C. Reach, Frequency, and Impressions
D. Followers, Engagement, and Content type

Câu 3: What is the primary technical benefit of using Meta Conversions API (CAPI) alongside the Meta Pixel?

A. It increases the number of followers on a Facebook Page
B. It allows ads to bypass the Meta ad review process
C. It improves data resilience against browser-based tracking limitations like cookie blocking
D. It automatically creates video content from static images

Câu 4: What is the current default attribution setting for most new Meta ad campaigns targeting conversions?

A. 1-day click and 1-day view
B. 7-day click and 1-day view
C. 28-day click and 7-day view
D. 1-day click only

Câu 5: Which campaign objective should a marketer choose if the goal is to find people most likely to purchase a product on their website?

A. Awareness
B. Engagement
C. Sales
D. App Promotion

Câu 6: What is the minimum recommended number of conversion events per ad set, per week, to successfully exit the 'Learning Phase'?

A. conversions
B. conversions
C. conversions
D. conversions

Câu 7: When using a 'Lookalike Audience', what does a 1% audience size represent in the selected country?

A. The 1% of people most similar to the source audience
B. 1% of the total global Facebook population
C. The 1% of people with the highest income in that country
D. People who have liked at least 1% of the brand's posts

Câu 8: What is the purpose of Meta's 'Advantage Campaign Budget' (formerly CBO)?

A. To set a specific budget for each individual ad creative
B. To distribute the campaign budget automatically across all ad sets to get the best results
C. To prevent ads from being shown on Instagram
D. To limit the total amount of money spent on a single day

Câu 9: Which metric measures the number of times a video was played for at least 15 seconds (or nearly its total duration if shorter)?

A. 2-Second Continuous Video Plays
B. ThruPlay
C. Video Average Play Time
D. Video Plays at 50%

Câu 10: What is the main advantage of using 'Advantage+ Placements' for an ad campaign?

A. It restricts ads to the Facebook News Feed only
B. It reduces the cost of the ad by 50% automatically
C. It allows Meta's delivery system to find the best available opportunities across all platforms and placements
D. It ensures that only people who have already bought a product see the ad

Câu 11: In Meta's ad diagnostics, what does the 'Quality Ranking' measure?

A. The number of likes compared to other ads
B. How much an advertiser bids in the auction
C. Your ad's perceived quality compared to ads competing for the same audience
D. The speed at which your website loads

Câu 12: Which of the following is a requirement for creating a 'Custom Audience' from a customer list?

A. minimum of 10,000 email addresses
B. The customer's explicit permission to use their data for marketing
C. verified Business Manager account only
D. list containing at least one physical home address for every user

Câu 13: What happens during the 'Learning Phase' of a Meta ad set?

A. The ad set budget is doubled automatically
B. The delivery system is exploring the best way to deliver the ad set
C. Ads are only shown to the advertiser for testing
D. Meta employees manually review every impression

Câu 14: Which ad format is best suited for showing multiple products or features within a single ad unit, each with its own link?

A. Single Image Ad
B. Collection Ad
C. Carousel Ad
D. Instant Experience

Câu 15: What is the primary function of 'Meta Pixel'?

A. To design graphics for Facebook posts
B. To track website visitor actions for measurement and targeting
C. To increase the loading speed of a Facebook Page
D. To automatically reply to customer messages

Câu 16: In Meta Ads, what is the 'Cost Cap' bidding strategy designed to achieve?

A. To spend the entire budget regardless of the cost per result
B. To keep the average cost per result within a specific amount
C. To ensure that every single click costs exactly 1 dollar
D. To maximize the number of followers for a page

Câu 17: What is 'Creative Fatigue' in Meta Marketing?

A. When a marketing team is too tired to create new ads
B. When an ad performance declines because the target audience has seen the ad too many times
C. When the Facebook app crashes due to high video resolution
D. limit on the number of ads a brand can run in a year

Câu 18: Which campaign type is most effective for a business that wants to collect customer information like email addresses directly within the Facebook app?

A. Traffic
B. App Promotion
C. Leads
D. Awareness

Câu 19: What does the 'Frequency' metric represent in Meta Ads Reporting?

A. The total number of people who saw the ad
B. The average number of times each person saw your ad
C. The speed at which the ad is delivered
D. The percentage of people who clicked the ad

Câu 20: What is 'Advantage+ Shopping Campaigns' (ASC) specifically optimized for?

A. Finding new employees for retail stores
B. Driving online sales and performance using end-to-end automation
C. Increasing the number of likes on a physical storefront check-in
D. Sending traffic to a physical blog post

Câu 21: Which of the following is an example of 'Broad Targeting'?

A. Targeting a Custom Audience of website visitors
B. Targeting people who are interested in 'Organic Coffee'
C. Setting only Location, Age, and Gender, without adding interests or behaviors
D. Targeting a 1% Lookalike Audience

Câu 22: What is the purpose of the 'Meta Ads Library'?

A. To download free stock images for ads
B. To provide transparency by allowing anyone to view active ads running across Meta technologies
C. To store personal photos for Facebook Page posts
D. To track the personal messages of ad viewers

Câu 23: What is a 'Conversion Lift' study used to measure?

A. The increase in page likes over time
B. The incremental impact of Meta ads on business results by comparing a test group and a control group
C. The weight of the image files in an ad set
D. The physical lift in traffic to a brick-and-mortar store using GPS

Câu 24: Which tool would you use to manage your product catalog for use in Dynamic Ads?

A. Creative Hub
B. Commerce Manager
C. Automated Rules
D. Brand Safety Center

Câu 25: What does 'CTR' stand for in Facebook ad reporting?

A. Cost Through Reach
B. Click-Through Rate
C. Conversion Tracking Report
D. Customer Total Revenue

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Bộ 11 - Trắc nghiệm Facebook Marketing Tiếng Anh có đáp án

Kết quả của bạn:

Câu 1: Which Meta tool is designed to provide a centralized interface for managing organic posts, ads, and messages across both Facebook and Instagram?

Câu 2: In the Meta ad auction, what are the three main components used to determine the 'Total Value' of an ad?

Câu 3: What is the primary technical benefit of using Meta Conversions API (CAPI) alongside the Meta Pixel?

Câu 4: What is the current default attribution setting for most new Meta ad campaigns targeting conversions?

Câu 5: Which campaign objective should a marketer choose if the goal is to find people most likely to purchase a product on their website?

Câu 6: What is the minimum recommended number of conversion events per ad set, per week, to successfully exit the 'Learning Phase'?

Câu 7: When using a 'Lookalike Audience', what does a 1% audience size represent in the selected country?

Câu 8: What is the purpose of Meta's 'Advantage Campaign Budget' (formerly CBO)?

Câu 9: Which metric measures the number of times a video was played for at least 15 seconds (or nearly its total duration if shorter)?

Câu 10: What is the main advantage of using 'Advantage+ Placements' for an ad campaign?

Câu 11: In Meta's ad diagnostics, what does the 'Quality Ranking' measure?

Câu 12: Which of the following is a requirement for creating a 'Custom Audience' from a customer list?

Câu 13: What happens during the 'Learning Phase' of a Meta ad set?

Câu 14: Which ad format is best suited for showing multiple products or features within a single ad unit, each with its own link?

Câu 15: What is the primary function of 'Meta Pixel'?

Câu 16: In Meta Ads, what is the 'Cost Cap' bidding strategy designed to achieve?

Câu 17: What is 'Creative Fatigue' in Meta Marketing?

Câu 18: Which campaign type is most effective for a business that wants to collect customer information like email addresses directly within the Facebook app?

Câu 19: What does the 'Frequency' metric represent in Meta Ads Reporting?

Câu 20: What is 'Advantage+ Shopping Campaigns' (ASC) specifically optimized for?

Câu 21: Which of the following is an example of 'Broad Targeting'?

Câu 22: What is the purpose of the 'Meta Ads Library'?

Câu 23: What is a 'Conversion Lift' study used to measure?

Câu 24: Which tool would you use to manage your product catalog for use in Dynamic Ads?

Câu 25: What does 'CTR' stand for in Facebook ad reporting?

Danh sách các bộ trắc nghiệm:

Voviethoang.top

Voviethoangseo.com

Seogenz.top

Bộ 11 - Trắc nghiệm Facebook Marketing Tiếng Anh có đáp án

Kết quả của bạn:

Câu 1: Which Meta tool is designed to provide a centralized interface for managing organic posts, ads, and messages across both Facebook and Instagram?

Câu 2: In the Meta ad auction, what are the three main components used to determine the 'Total Value' of an ad?

Câu 3: What is the primary technical benefit of using Meta Conversions API (CAPI) alongside the Meta Pixel?

Câu 4: What is the current default attribution setting for most new Meta ad campaigns targeting conversions?

Câu 5: Which campaign objective should a marketer choose if the goal is to find people most likely to purchase a product on their website?

Câu 6: What is the minimum recommended number of conversion events per ad set, per week, to successfully exit the 'Learning Phase'?

Câu 7: When using a 'Lookalike Audience', what does a 1% audience size represent in the selected country?

Câu 8: What is the purpose of Meta's 'Advantage Campaign Budget' (formerly CBO)?

Câu 9: Which metric measures the number of times a video was played for at least 15 seconds (or nearly its total duration if shorter)?

Câu 10: What is the main advantage of using 'Advantage+ Placements' for an ad campaign?

Câu 11: In Meta's ad diagnostics, what does the 'Quality Ranking' measure?

Câu 12: Which of the following is a requirement for creating a 'Custom Audience' from a customer list?

Câu 13: What happens during the 'Learning Phase' of a Meta ad set?

Câu 14: Which ad format is best suited for showing multiple products or features within a single ad unit, each with its own link?

Câu 15: What is the primary function of 'Meta Pixel'?

Câu 16: In Meta Ads, what is the 'Cost Cap' bidding strategy designed to achieve?

Câu 17: What is 'Creative Fatigue' in Meta Marketing?

Câu 18: Which campaign type is most effective for a business that wants to collect customer information like email addresses directly within the Facebook app?

Câu 19: What does the 'Frequency' metric represent in Meta Ads Reporting?

Câu 20: What is 'Advantage+ Shopping Campaigns' (ASC) specifically optimized for?

Câu 21: Which of the following is an example of 'Broad Targeting'?

Câu 22: What is the purpose of the 'Meta Ads Library'?

Câu 23: What is a 'Conversion Lift' study used to measure?

Câu 24: Which tool would you use to manage your product catalog for use in Dynamic Ads?

Câu 25: What does 'CTR' stand for in Facebook ad reporting?

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