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Trắc nghiệm Marketing quốc tế Tiếng Anh có đáp án - Phần 2

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Câu 1: Which of the following pricing strategies involves setting a high initial price for a new product to recover costs quickly before competition enters the market?

Câu 2: In international trade, what is the term for the selling of products in foreign markets at prices below their cost of production or below the price charged in the home market?

Câu 3: What phenomenon occurs when legitimate goods are diverted from authorized distribution channels in low-price markets and sold in high-price markets without the manufacturer's consent?

Câu 4: Which form of countertrade involves the direct exchange of goods or services between two parties without the use of cash?

Câu 5: What is the primary purpose of 'Transfer Pricing' within a multinational corporation?

Câu 6: Which term describes the disproportionate increase in the final price of an exported product caused by tariffs, shipping costs, insurance, and longer distribution channels?

Câu 7: When a company alters its product to meet local government regulations regarding safety, health, or technical standards, this is known as what type of adaptation?

Câu 8: What concept refers to the influence that the manufacturing country's reputation has on a consumer's perception of a product's quality?

Câu 9: Which market entry strategy involves a company granting a foreign entity the right to use its intellectual property, such as patents or trademarks, in exchange for a royalty fee?

Câu 10: What is a major risk associated with licensing as a mode of entry into a foreign market?

Câu 11: Which entry mode offers the highest level of control and potential profit but also carries the highest financial risk and resource commitment?

Câu 12: In the context of diffusion of innovation, what does 'Relative Advantage' refer to?

Câu 13: Which of the following is an example of an indirect exporting channel?

Câu 14: According to Hofstede's cultural dimensions, what does 'Power Distance' measure?

Câu 15: In a 'High-Context' culture (like Japan or Arab countries), how is communication primarily characterized?

Câu 16: What is the primary purpose of 'Back Translation' in international marketing research?

Câu 17: What is a common problem associated with using secondary data in international marketing research?

Câu 18: In the communication process, what does 'Noise' refer to?

Câu 19: What is 'Pattern Advertising' in the context of global marketing?

Câu 20: Under the Incoterm 'CIF' (Cost, Insurance, and Freight), at what point does the risk transfer from seller to buyer?

Câu 21: Which type of political risk involves the seizure of company assets by a foreign government without any compensation?

Câu 22: What are 'Local Content Laws' designed to do?

Câu 23: Which orientation usually leads a company to view the entire world as a potential market and strive for integrated global strategies?

Câu 24: What is the primary characteristic of a 'Joint Venture'?

Câu 25: Which distribution channel characteristic refers to the number of intermediaries between the producer and the consumer?