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Trắc nghiệm Marketing quốc tế Tiếng Anh có đáp án - Phần 1

Trắc nghiệm Marketing quốc tế Tiếng Anh có đáp án - Phần 1

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Câu 1: Which concept refers to an unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions?

Câu 2: In the context of the EPRG framework, a company that believes its home country methods are superior and should be applied globally has which orientation?

Câu 3: What is the legal term for selling products in a foreign market at a price lower than their cost of production or lower than the price in the home market?

Câu 4: In which type of culture is communication heavily dependent on non-verbal cues and the context of the message rather than explicit words?

Câu 5: Which market entry strategy involves granting a foreign company the rights to use a patent, trademark, or technology in exchange for royalty fees?

Câu 6: What term describes the disproportionate increase in the final price of a product in a foreign market due to added costs like tariffs, shipping, and insurance?

Câu 7: Which entry mode involves two or more participating companies joining forces to create a separate legal entity with shared ownership and risk?

Câu 8: In international marketing research, what is data that has been previously collected by another agency for a different purpose called?

Câu 9: Modifying a product to meet local government regulations, such as changing voltage or safety features, is an example of which strategy?

Câu 10: What is the specific term for a tax imposed by a government on goods entering at its borders?

Câu 11: company that views the entire world as a single market and strives for integrated global strategies has which EPRG orientation?

Câu 12: What term refers to the distribution of genuine goods through unauthorized channels, often due to significant price differentials between markets?

Câu 13: Which political risk involves the government seizure of foreign assets with some form of compensation provided to the owners?

Câu 14: Which form of licensing involves a company providing a standard package of products, systems, and management services to a local owner?

Câu 15: What process involves translating a document from one language to another and then having a different translator translate it back to the original to check accuracy?

Câu 16: What is the term for a specific unit or dollar limit applied to a particular type of good allowed to be imported into a country?

Câu 17: Which of Hofstede's cultural dimensions measures the extent to which a society feels threatened by ambiguous situations?

Câu 18: What do we call the pricing of goods and services bought and sold between operating units or divisions of the same company across borders?

Câu 19: When a company sells directly to a customer in another country without using a domestic intermediary, what is this activity called?

Câu 20: What general term describes a transaction in which goods are exchanged for other goods rather than for hard currency?

Câu 21: The influence that the manufacturing or design location has on a consumer's perception of a product is known as what effect?

Câu 22: Which legal system is based on an all-inclusive system of written rules (codes) rather than on precedent?

Câu 23: Which pricing strategy involves setting a high initial price to reach a price-insensitive market segment before lowering it?

Câu 24: What strategy focuses on keeping the marketing mix consistent across different global markets to lower costs and unify the brand?

Câu 25: In the EPRG framework, which orientation assumes that each country is unique and allows subsidiaries to develop their own local strategies?