Quay lại danh mục Trắc nghiệm Nguyên lý Marketing Tiếng Anh

Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án - Phần 2

Thời gian còn lại: --:--

Câu 1: When a company divides buyers into different groups based on social class, lifestyle, or personality characteristics, which segmentation variable is being used?

Câu 2: company sets a high initial price for a new product to maximize revenue from segments willing to pay the premium, before gradually lowering it. What is this strategy called?

Câu 3: In the product levels model, which level represents the additional consumer services and benefits built around the core benefit and actual product, such as a warranty?

Câu 4: Which type of distribution channel structure consists of producers, wholesalers, and retailers acting as a unified system rather than separate entities?

Câu 5: If a manufacturer directs its marketing activities (primarily advertising and consumer promotion) toward final consumers to induce them to buy the product, which promotion strategy is used?

Câu 6: In the BCG Growth-Share Matrix, what term describes strategic business units (SBUs) with low market growth rates but high relative market shares?

Câu 7: What is the specific term for the demand for business products that ultimately comes from the demand for consumer goods?

Câu 8: Which characteristic of services implies that services cannot be seen, tasted, felt, heard, or smelled before they are bought?

Câu 9: company decides to add more items within the present range of its product line to increase profits or satisfy dealers. What is this product mix decision called?

Câu 10: When a company sets pricing for products that must be used along with a main product, such as razor blades for a razor, what strategy is being applied?

Câu 11: Which stage of the buyer decision process occurs when a consumer suffers from cognitive dissonance after a purchase?

Câu 12: What term describes the displacement of traditional resellers by radical new types of intermediaries, or the direct selling by producers to consumers via the internet?

Câu 13: In a SWOT analysis, what does the 'T' stand for, referring to external factors that may challenge the company's performance?

Câu 14: brand extension strategy involves using an existing brand name to enter which type of category?

Câu 15: Which concept holds that a company should make marketing decisions by considering consumers' wants, the company's requirements, consumers' long-run interests, and society's long-run interests?

Câu 16: In the context of the diffusion of innovations theory, which group of adopters is the last to adopt a new idea or product?

Câu 17: Which pricing strategy involves pricing a product based on the perception of value by the customer rather than the seller's cost?

Câu 18: What is the primary purpose of Integrated Marketing Communications (IMC)?

Câu 19: When a retailer like Home Depot or Best Buy offers a huge selection of merchandise in a single product category at low prices, what are they called?

Câu 20: In which stage of the Product Life Cycle (PLC) do sales growth slow down because the product has achieved acceptance by most potential buyers?

Câu 21: Which type of market segmentation divides the market into segments according to occasions when buyers get the idea to buy, actually make their purchase, or use the purchased item?

Câu 22: What is the term for the specific mix of human and psychological traits that may be attributed to a particular brand?

Câu 23: Which distribution strategy involves stocking the product in as many outlets as possible?

Câu 24: In the context of international marketing, what does 'product adaptation' mean?

Câu 25: Which element of the promotion mix involves building good relations with the company’s various publics by obtaining favorable publicity and handling unfavorable rumors?