Quay lại danh mục Trắc nghiệm Marketing Tiếng Anh

Bộ 2 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án

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Câu 1: Which pricing strategy involves setting a high initial price for a new product to target 'early adopters' before gradually lowering it?

Câu 2: In the '7Ps' extended marketing mix for services, which element refers to the environment in which the service is delivered and where the firm and customer interact?

Câu 3: What is the primary goal of 'Relationship Marketing' as opposed to 'Transactional Marketing'?

Câu 4: Which term describes the process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics?

Câu 5: What does the 'A' represent in the 'AIDA' model, which describes the steps a customer goes through in the purchasing process?

Câu 6: In a SWOT analysis, which two components focus on external factors that could influence a company's performance?

Câu 7: What is 'Brand Equity' primarily defined as?

Câu 8: Which digital marketing metric is calculated by dividing the number of 'clicks' by the number of 'impressions'?

Câu 9: What is the core concept of 'Inbound Marketing'?

Câu 10: In 'Porter's Five Forces' framework, which force analyzes the ease with which new competitors can enter a specific market?

Câu 11: Which stage of the 'Product Life Cycle' (PLC) is typically characterized by rapid market acceptance and increasing profits?

Câu 12: What does 'USP' stand for in a marketing context?

Câu 13: Which of the following is an example of 'Below-the-Line' (BTL) promotion?

Câu 14: What is the primary focus of 'B2B Marketing' (Business-to-Business)?

Câu 15: Which marketing term refers to the percentage of visitors to a website who leave after viewing only one page?

Câu 16: What does 'SEO' stand for in digital marketing?

Câu 17: Which strategy in the 'Ansoff Matrix' involves selling existing products to new markets?

Câu 18: What is the main purpose of 'Market Positioning'?

Câu 19: Which type of 'Market Research' involves gathering data through first-hand sources, such as surveys or interviews?

Câu 20: What is 'Customer Lifetime Value' (CLV)?

Câu 21: In 'Omni-channel' marketing, what is the key characteristic of the customer experience?

Câu 22: Which of these is considered a 'Push Strategy' in marketing?

Câu 23: What does the 'L' stand for in a 'PESTEL' analysis, which examines the macro-environmental factors affecting an organization?

Câu 24: Which marketing concept suggests that consumers will favor products that offer the most quality, performance, and innovative features?

Câu 25: What is the purpose of 'A/B Testing' (split testing) in a digital marketing campaign?