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Trắc nghiệm Marketing quốc tế Tiếng Anh có đáp án - Phần 4

Trắc nghiệm Marketing quốc tế Tiếng Anh có đáp án - Phần 4

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Câu 1: Which international marketing orientation assumes that the products and practices used in the home country are inherently superior to those in other countries?

Câu 2: What term describes the flow of goods through distribution channels that are legal but unauthorized by the original manufacturer or trademark owner?

Câu 3: In Hofstede's cultural dimensions, which dimension measures the extent to which society members accept an unequal distribution of influence and wealth?

Câu 4: What is the primary risk associated with licensing as a market entry strategy for a licensor?

Câu 5: Which marketing research technique involves translating a questionnaire from the original language into the target language and then having a different person translate it back?

Câu 6: What pricing strategy involves setting prices for goods transferred between different units or subsidiaries of the same multinational corporation?

Câu 7: According to Edward T. Hall, which type of culture relies heavily on implicit messages and non-verbal cues rather than explicit words during communication?

Câu 8: Which entry mode involves two or more companies sharing ownership and control of a new business entity created in a foreign market?

Câu 9: Based on the International Product Life Cycle theory, where does production usually shift in the mature stage of a product?

Câu 10: What occurs when a product is sold in a foreign market at a price lower than its cost of production or lower than its price in the home market?

Câu 11: Which strategy involves selling the same product with the same promotional message across all global markets without modification?

Câu 12: In the communication process, what term refers to cultural barriers or misunderstandings that distort the intended marketing message in a foreign country?

Câu 13: Which legal system is primarily based on a comprehensive set of written statutes or codes rather than judicial precedents?

Câu 14: Which market entry strategy allows a firm to grant another entity the right to use its entire business system, including brand name and operating methods, in exchange for fees?

Câu 15: What is the hybrid strategy that focuses on thinking globally while acting locally to balance global integration and local responsiveness?

Câu 16: Which form of international trade involves the exchange of goods or services for other goods or services rather than for hard currency?

Câu 17: What is the unconscious tendency to use one's own cultural values and experiences as a basis for making decisions in a foreign environment?

Câu 18: What type of market segmentation groups consumers based on similar needs and behaviors across different countries rather than segmenting by national borders?

Câu 19: Which U.S. law prohibits American companies and their representatives from paying bribes to foreign government officials to obtain or retain business?

Câu 20: What distribution strategy involves a company using another company's established distribution network to sell its products in a foreign market?

Câu 21: Which phenomenon describes the disproportionate increase in the final retail price of an exported product compared to its home-market price due to extra costs like tariffs and shipping?

Câu 22: What is the psychological effect where consumers' perceptions of a product are influenced by the country where it was manufactured?

Câu 23: Which global strategy seeks to achieve both high global integration and high local responsiveness simultaneously?

Câu 24: In cultures with high 'Uncertainty Avoidance' according to Hofstede, what are consumers more likely to favor?

Câu 25: Which promotional strategy focuses on influencing intermediaries like wholesalers and retailers to carry and promote a product to final consumers?