Quay lại danh mục Trắc nghiệm Marketing căn bản Tiếng Anh

Trắc nghiệm Marketing căn bản Tiếng Anh có đáp án - Phần 4

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Câu 1: Which element of the marketing mix is primarily concerned with making the product available to target consumers, including channel decisions, logistics, and supply chain management?

Câu 2: What is the primary objective of market segmentation in marketing strategy?

Câu 3: Which concept suggests that consumers will favor products that are available and highly affordable, thus management should focus on improving production and distribution efficiency?

Câu 4: What does SWOT analysis help a company identify?

Câu 5: Which of the following describes 'positioning' in marketing?

Câu 6: When a company introduces a new product that is unrelated to its current product lines but targets new markets, this is an example of which growth strategy from Ansoff's Product-Market Matrix?

Câu 7: What is the term for gathering, analyzing, and interpreting information about consumers, competitors, and the business environment to improve marketing effectiveness?

Câu 8: Which of the following is typically considered a 'pull strategy' in promotion?

Câu 9: What is the 'product life cycle' (PLC) concept primarily used to understand?

Câu 10: When a company collects data directly for a specific research project, such as through surveys or focus groups, what type of data is this?

Câu 11: Which pricing strategy involves setting a high initial price for a new product to 'skim' maximum revenues layer by layer from segments willing to pay the high price?

Câu 12: What is the 'target market' in marketing?

Câu 13: What is the main purpose of public relations (PR) as a promotional tool?

Câu 14: Which type of segmentation divides buyers into segments based on their knowledge, attitudes, uses, or responses to a product?

Câu 15: What is a 'brand equity'?

Câu 16: In the context of the marketing environment, what do 'demographic forces' primarily refer to?

Câu 17: Which pricing strategy involves setting a low initial price to attract a large number of buyers quickly and win a large market share?

Câu 18: What is a 'marketing channel' (or distribution channel)?

Câu 19: Which of the following is an example of 'personal selling'?

Câu 20: What is the primary characteristic of 'specialty products'?

Câu 21: When a company collects detailed customer information and manages customer 'touch points' to maximize customer loyalty, this is best described as which strategy?

Câu 22: What is 'cause-related marketing'?

Câu 23: Which of the following is typically NOT a characteristic of business markets compared to consumer markets?

Câu 24: What is the term for the set of marketing tools (product, price, place, promotion) that the firm blends to produce the response it wants in the target market?

Câu 25: Which stage of the product life cycle is characterized by rapid market acceptance and increasing profits?