Quay lại danh mục Trắc nghiệm Marketing căn bản Tiếng Anh

Trắc nghiệm Marketing căn bản Tiếng Anh có đáp án - Phần 2

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Câu 1: Which marketing orientation emphasizes satisfying customer needs and wants by integrating all organizational activities to achieve customer satisfaction and long-term profitability?

Câu 2: In the Boston Consulting Group's (BCG) growth-share matrix, which quadrant represents products with high market share in a low-growth market, typically generating more cash than they consume?

Câu 3: What is the primary advantage of primary data over secondary data in marketing research?

Câu 4: Which of the following describes psychographic segmentation?

Câu 5: When a company introduces a new product that is similar to its existing products but targets a slightly different segment, this is known as a:

Câu 6: Which element of the marketing mix involves managing supply chains, logistics, and distribution channels to make products available to target customers?

Câu 7: What is 'price skimming' as a new product pricing strategy?

Câu 8: Integrated Marketing Communications (IMC) aims to deliver a clear, consistent, and compelling message about the organization and its brands by:

Câu 9: Which of the following is an example of an external microenvironment factor affecting a company's marketing decisions?

Câu 10: What does a 'SWOT analysis' primarily help a company to do?

Câu 11: The total market value of all final goods and services produced within a country's borders in a specific period is known as:

Câu 12: Which stage of the product life cycle is characterized by slow sales growth, high marketing expenses, and low to negative profits?

Câu 13: 'brand equity' refers to:

Câu 14: When a company targets the entire market with one offer, largely ignoring segment differences, it is practicing which targeting strategy?

Câu 15: What is the main purpose of 'public relations' in the promotion mix?

Câu 16: Which pricing strategy involves setting the price of a product or service based on the perceived value to the customer, rather than on the cost of production?

Câu 17: supply chain is best described as:

Câu 18: What is 'cause-related marketing'?

Câu 19: In the consumer buying decision process, what occurs immediately after 'information search'?

Câu 20: Which type of product is typically purchased frequently, immediately, and with minimal comparison and buying effort?

Câu 21: What is 'marketing channel conflict'?

Câu 22: positioning statement typically follows which format?

Câu 23: Which of the following best defines 'market penetration' as a growth strategy?

Câu 24: What is the key characteristic of 'pull strategy' in promotion?

Câu 25: 'marketing information system' (MIS) is primarily designed to: