Quay lại danh mục Trắc nghiệm Marketing căn bản Tiếng Anh

Trắc nghiệm Marketing căn bản Tiếng Anh có đáp án - Chương 1

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Câu 1: According to Philip Kotler, which of the following is the most accurate definition of marketing in a managerial context?

Câu 2: What term refers to the human states of felt deprivation, which are the most basic concept underlying marketing?

Câu 3: When a person's desire for a specific product is backed by the ability and willingness to buy it, this is referred to as:

Câu 4: local restaurant focuses on high-volume production and low costs to make its meals as affordable as possible. Which marketing management orientation are they following?

Câu 5: The mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products is known as:

Câu 6: Which marketing philosophy suggests that the organization's task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer's and society's well-being?

Câu 7: What is the primary goal of the 'Selling Concept'?

Câu 8: In the context of modern marketing, 'Customer Relationship Management' (CRM) is best defined as:

Câu 9: customer's evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers is called:

Câu 10: When a product's performance matches the buyer's expectations, the buyer is said to be:

Câu 11: Which of the following describes 'Customer-Engagement Marketing'?

Câu 12: Which concept represents the total combined customer lifetime values of all of the company's current and potential customers?

Câu 13: According to the customer relationship groups, customers who are highly profitable but not very loyal are called:

Câu 14: Which customer group is characterized by low potential profitability and little projected loyalty?

Câu 15: company that wants to maximize 'Share of Customer' aims to:

Câu 16: What is the first step in the five-step marketing process model?

Câu 17: Which marketing management orientation is most likely to lead to 'Marketing Myopia'?

Câu 18: company's 'Value Proposition' is best described as:

Câu 19: The act of obtaining a desired object from someone by offering something in return is known as:

Câu 20: Which of the following is an example of 'Consumer-Generated Marketing'?

Câu 21: Which concept focuses on the idea that achieving organizational goals depends on knowing the needs and wants of target markets and delivering satisfaction better than competitors do?

Câu 22: In the customer relationship groups, 'Barnacles' are characterized as:

Câu 23: What does 'Customer Lifetime Value' (CLV) represent?

Câu 24: The 'Product Concept' focuses on:

Câu 25: 'Market' in marketing terms is defined as: