Quay lại danh mục Trắc nghiệm Marketing căn bản Tiếng Anh

Bộ 2 - Trắc nghiệm Marketing căn bản Tiếng Anh có đáp án

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Câu 1: What is the primary focus of the marketing concept?

Câu 2: Which of the following elements is NOT considered one of the four P’s of the traditional marketing mix?

Câu 3: What does 'Customer Lifetime Value' (CLV) primarily represent in marketing?

Câu 4: company divides its market into distinct groups of buyers who have different needs, characteristics, or behaviors and who might require separate products or marketing programs. What is this process called?

Câu 5: In a SWOT analysis, which two components are typically considered external factors?

Câu 6: Which of the following is a component of a company’s macroenvironment?

Câu 7: During which stage of the Product Life Cycle (PLC) do sales typically grow rapidly, and profits peak, attracting new competitors?

Câu 8: What is the primary purpose of branding for a company’s products?

Câu 9: company introduces a new high-tech gadget at a very high price, then gradually lowers the price over time as competitors enter the market. What pricing strategy is this company using?

Câu 10: Which element of the promotion mix involves building good relations with the company’s various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events?

Câu 11: When a producer sells its products directly to the final consumer without using any intermediaries, what type of marketing channel is being used?

Câu 12: After purchasing a new car, a consumer feels a sense of unease or doubt, wondering if they made the right choice or if they should have chosen a different model. What is this psychological state called?

Câu 13: company conducts a survey and interviews its target customers to gather specific information about their preferences for a new product feature. What type of data is the company collecting?

Câu 14: After segmenting the market, a company evaluates the attractiveness of each market segment and selects one or more segments to enter. What is this next step in marketing strategy called?

Câu 15: What does a company’s 'value proposition' primarily communicate to its target customers?

Câu 16: Which digital marketing strategy aims to improve a website’s visibility in search engine results pages organically (unpaid)?

Câu 17: firm that considers the ethical and social consequences of its marketing actions and strives to balance consumer wants, company profits, and society’s long-run interests is practicing which concept?

Câu 18: What is a key difference between business-to-business (B2B) and business-to-consumer (B2C) marketing regarding the buying process?

Câu 19: If a company focuses too narrowly on its existing products and loses sight of underlying consumer needs, it is suffering from what marketing phenomenon?

Câu 20: What is the concept of carefully integrating and coordinating all the company’s communication channels to deliver a clear, consistent, and compelling message about the organization and its products?

Câu 21: marketing tool that visually displays the perceptions of customers or potential customers about products or brands is known as a what?

Câu 22: company with the largest market share, which leads the market in price changes, new product introductions, and distribution coverage, is typically identified as what?

Câu 23: At the most basic level, a product is fundamentally what, according to marketing principles?

Câu 24: Providing short-term incentives to encourage the purchase or sale of a product or service is the definition of which promotional tool?

Câu 25: In the consumer buying decision process, what is the stage where consumers realize they have a problem or need that can be satisfied by a product or service?