Quay lại danh mục Trắc nghiệm Marketing căn bản Tiếng Anh

Bộ 4 - Trắc nghiệm Marketing căn bản Tiếng Anh có đáp án

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Câu 1: company focuses on understanding customer needs and wants, then creating products and services to satisfy them, ultimately leading to customer satisfaction and long-term relationships. Which marketing management philosophy is this company primarily adopting?

Câu 2: Which of the following is NOT one of the traditional 4 Ps of the marketing mix?

Câu 3: Dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors and who might require separate products or marketing programs is known as what?

Câu 4: During which stage of the product life cycle would a company typically focus on maximizing profit while defending market share against competitors?

Câu 5: company's full positioning, the full mix of benefits on which it is differentiated and positioned, is called its what?

Câu 6: company sets prices by adding a standard markup to the cost of the product. Which pricing method are they using?

Câu 7: Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor is defined as which element of the promotion mix?

Câu 8: consumer's reference groups, family, roles, and status are all examples of what type of factors influencing buyer behavior?

Câu 9: Which of the following macro-environmental forces consists of laws, government agencies, and pressure groups that influence or limit various organizations and individuals in society?

Câu 10: The differential effect that knowing the brand name has on customer response to the product and its marketing is referred to as what?

Câu 11: Which of the following characteristics of services means that they cannot be stored for later sale or use?

Câu 12: marketing manager optimizes a website's content, structure, and incoming links to improve its ranking in search engine results pages. What digital marketing activity is this manager performing?

Câu 13: The overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction is known as what?

Câu 14: company produces environmentally friendly products, donates a portion of its profits to charity, and ensures ethical labor practices. Which marketing management orientation is most evident here?

Câu 15: When a company builds good relations with the company's various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events, it is performing what?

Câu 16: Which is typically the first step in the marketing research process?

Câu 17: manufacturer sells its products to wholesalers, who then sell to retailers, and finally, retailers sell to the end consumers. This represents which type of marketing channel?

Câu 18: In a SWOT analysis, what does 'Threats' refer to?

Câu 19: The mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products is called what?

Câu 20: firm decides to target several market segments and designs separate offers for each. Which market targeting strategy is this firm employing?

Câu 21: Introducing a new product at a high price to skim maximum revenues layer by layer from segments willing to pay the high price is known as what pricing strategy?

Câu 22: Carefully integrating and coordinating the company's many communications channels to deliver a clear, consistent, and compelling message about the organization and its products is known as what?

Câu 23: When consumers purchase a product, they are buying more than just its physical features; they are also buying solutions to problems or core benefits. This refers to which level of a product?

Câu 24: vertical marketing system (VMS) consists of producers, wholesalers, and retailers acting as a unified system. What is the key characteristic that distinguishes a VMS from a conventional marketing channel?

Câu 25: Motivation, perception, learning, beliefs, and attitudes are all examples of what type of factors influencing consumer buyer behavior?