Quay lại danh mục Trắc nghiệm Marketing căn bản Tiếng Anh

Bộ 3 - Trắc nghiệm Marketing căn bản Tiếng Anh có đáp án

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Câu 1: Which of the following best describes the marketing concept?

Câu 2: What is market segmentation?

Câu 3: Which of the 4Ps of the marketing mix deals with activities that communicate the merits of the product and persuade target customers to buy it?

Câu 4: company that defines its business in terms of satisfying basic customer needs rather than in terms of selling products is practicing which orientation?

Câu 5: What is the primary purpose of a brand?

Câu 6: Which stage of the Product Life Cycle (PLC) is characterized by slow sales growth as the product is introduced to the market, high distribution and promotion expenses, and negative or low profits?

Câu 7: When a firm sets a high initial price to skim maximum revenues layer by layer from the segments willing to pay the high price, it is using which pricing strategy?

Câu 8: Which element of the marketing environment includes factors like demographics, economic conditions, natural environment, technology, political factors, and cultural forces?

Câu 9: What does 'SWOT' analysis stand for in strategic planning?

Câu 10: Which of the following is an example of an external factor affecting consumer behavior?

Câu 11: What is 'Positioning' in marketing?

Câu 12: Which type of marketing research involves gathering primary data by observing relevant people, actions, and situations?

Câu 13: In the context of the marketing mix, 'Place' refers to:

Câu 14: What is 'Customer Lifetime Value' (CLV)?

Câu 15: Which pricing strategy involves setting prices based on buyers' perceptions of value rather than on the seller's cost?

Câu 16: What is a 'marketing channel' (or distribution channel)?

Câu 17: Which of these is NOT typically considered part of the 'promotion mix' (or marketing communications mix)?

Câu 18: What is 'differentiation' in marketing strategy?

Câu 19: 'niche market' is best described as:

Câu 20: Which marketing orientation focuses on the idea that consumers will not buy enough of the firm's products unless it undertakes a large-scale selling and promotion effort?

Câu 21: What is the primary goal of marketing research?

Câu 22: When a company offers several products that are closely related, perhaps in function, customer groups, or sales channels, this is known as a:

Câu 23: Which of the following describes 'target marketing'?

Câu 24: What is 'Public Relations' (PR) within the promotion mix?

Câu 25: The 'Societal Marketing Concept' suggests that marketing decisions should consider consumers' wants, the company's requirements, consumers' long-run interests, and: