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Bộ 8 - Trắc nghiệm Quan hệ công chúng Tiếng Anh có đáp án

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Câu 1: According to the Public Relations Society of America (PRSA) definition adopted in 2012, what is the core nature of public relations?

Câu 2: In the context of the PESO model in modern PR, what does the 'E' stand for?

Câu 3: Which step of the RACE process involves determining the program's objectives and the strategies to reach them?

Câu 4: In the 'Four Models of Public Relations' by Grunig and Hunt, which model is considered the most ethical and effective for long-term relationship building?

Câu 5: What is the primary structural format used for writing a traditional press release to ensure the most important information is delivered first?

Câu 6: According to the PRSA Code of Ethics, which core value involves providing objective counsel to those we represent and being accountable for our actions?

Câu 7: Which of the following is considered an 'Internal Public' for a large manufacturing corporation?

Câu 8: According to Barcelona Principle 1 (3.0), what is the absolute prerequisite to communication planning and measurement?

Câu 9: What is the term for the process of anticipating, identifying, evaluating, and responding to issues that may impact an organization's reputation?

Câu 10: In crisis communication, what is the recommended 'Golden Hour' rule?

Câu 11: What is the main difference between Public Relations and Advertising?

Câu 12: What does a 'Boilerplate' refer to in a press release?

Câu 13: Which term describes the practice of 'injecting' a brand's message into a breaking news story to generate media coverage?

Câu 14: What is a 'VNR' in the context of media relations?

Câu 15: Which type of research involves original data collection specifically for a PR project, such as conducting a new survey?

Câu 16: What is the primary objective of 'Lobbying' as a PR function?

Câu 17: In PR measurement, what is a 'Media Impression'?

Câu 18: Which PR model is most closely associated with the 'P.T. Barnum' era of hype and exaggeration?

Câu 19: What does the 'S' stand for in the SMART acronym used for setting PR objectives?

Câu 20: What is 'Greenwashing' in public relations?

Câu 21: Which document is a comprehensive folder containing a press release, fact sheets, photos, and biographies provided to journalists?

Câu 22: What is an 'Embargo' in the relationship between PR professionals and the media?

Câu 23: What is the primary focus of 'Public Affairs' in a corporate setting?

Câu 24: Which term describes the gatekeeping role in mass communication?

Câu 25: What is the definition of 'Spin' in a PR context?