Quay lại danh mục Trắc nghiệm Marketing Quốc tế Tiếng Anh

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Trắc nghiệm Marketing Quốc tế Tiếng Anh
Bộ 8 - Trắc nghiệm Marketing quốc tế Tiếng Anh có đáp án

Bộ 8 - Trắc nghiệm Marketing quốc tế Tiếng Anh có đáp án

Lưu ý: Nội dung trong bài Bộ 8 - Trắc nghiệm Marketing quốc tế Tiếng Anh có đáp án chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

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Câu 1: In the context of international distribution, what is the primary characteristic of a 'gray market' or parallel import?

A. The distribution of counterfeit goods that mimic genuine brands
B. The legal export of products to a foreign market by the manufacturer itself
C. The import of genuine trademarked goods through unauthorized distribution channels
D. The sale of goods in a foreign market at a price below production cost

💡 Lời giải chi tiết:

Gray markets arise when authentic products are diverted from authorized distribution channels in one market and imported into another without the consent of the trademark owner, creating competition for authorized distributors. The correct answer is: The import of genuine trademarked goods through unauthorized distribution channels

Câu 2: According to the EPRG framework, which orientation views the entire world as a potential market and strives for integrated global strategies?

A. Geocentric orientation
B. Polycentric orientation
C. Ethnocentric orientation
D. Regiocentric orientation

💡 Lời giải chi tiết:

The Geocentric orientation ignores national boundaries and views the world as a single market, seeking to balance global integration with local responsiveness through a standardized yet adaptable approach. The correct answer is: Geocentric orientation

Câu 3: What is the primary objective of a 'transfer pricing' strategy used by multinational corporations?

A. To standardise consumer prices across all retail outlets globally
B. To minimize the total global tax liability by shifting profits to lower-tax jurisdictions
C. To increase the perceived value of the product in the domestic market
D. To eliminate the need for currency hedging in international trade

💡 Lời giải chi tiết:

Multinational companies often manipulate transfer prices—the prices at which goods remain within the corporate family—to allocate profits to subsidiaries in countries with lower tax rates. The correct answer is: To minimize the total global tax liability by shifting profits to lower-tax jurisdictions

Câu 4: Which of the following best describes the 'Country of Origin Effect' (COE) in international marketing?

A. The impact of a country's legal system on entry mode selection
B. The influence of a product's manufacturing location on consumer perception and evaluation
C. The logistical cost advantage gained by producing in the home country
D. The government subsidies provided to domestic exporters

💡 Lời giải chi tiết:

The Country of Origin Effect refers to the psychological effect that the country of manufacture or assembly has on a consumer's perception of a product's quality and reliability. The correct answer is: The influence of a product's manufacturing location on consumer perception and evaluation

Câu 5: When a company adapts its product to meet local government regulations or climatic conditions, which product strategy is it employing?

A. Product Extension
B. Product Invention
C. Product Standardization
D. Product Adaptation

💡 Lời giải chi tiết:

Product adaptation involves modifying a product to meet local requirements, conditions, or preferences, distinct from maintaining a uniform global product. The correct answer is: Product Adaptation

Câu 6: In Hofstede's cultural dimensions, what does 'High Power Distance' suggest about consumer behavior?

A. Consumers expect democratic decision-making in families
B. Consumers prefer informal relationships with brands and sellers
C. Consumers tend to accept hierarchy and value status symbols or authority figures
D. Consumers are highly individualistic and reject social norms

💡 Lời giải chi tiết:

In high power distance cultures, society accepts an unequal distribution of power, leading consumers to respect authority and often use luxury brands to demonstrate social status. The correct answer is: Consumers tend to accept hierarchy and value status symbols or authority figures

Câu 7: What is the main risk associated with the 'Licensing' mode of entry into a foreign market?

A. It requires the highest level of financial investment among all entry modes
B. It creates a potential future competitor by transferring proprietary knowledge
C. It places all transportation and tariff costs on the licensor
D. It allows for total control over the marketing mix in the foreign market

💡 Lời giải chi tiết:

While licensing is low-cost, the licensor risks dissipating its competitive advantage if the licensee absorbs the technology and know-how to eventually operate independently as a competitor. The correct answer is: It creates a potential future competitor by transferring proprietary knowledge

Câu 8: Which pricing strategy involves setting a high initial price for a new product to capture the surplus from segments willing to pay more, before lowering it?

A. Market Skimming
B. Penetration Pricing
C. Cost-Plus Pricing
D. Predatory Pricing

💡 Lời giải chi tiết:

Market skimming is designed to skim the cream off the top of the market by setting high prices for early adopters before gradually lowering prices to attract more price-sensitive segments. The correct answer is: Market Skimming

Câu 9: What does the term 'Dumping' refer to in international trade law?

A. Disposing of hazardous waste in developing nations
B. Selling goods in a foreign market below their domestic fair market value or cost of production
C. Flooding a market with high-quality goods to increase brand awareness
D. Exporting goods that have failed quality control checks in the home country

💡 Lời giải chi tiết:

Dumping is a predatory pricing practice where a company exports a product at a price that is lower in the foreign importing market than the price in the exporter's domestic market. The correct answer is: Selling goods in a foreign market below their domestic fair market value or cost of production

Câu 10: Which of the following is considered a 'Non-Tariff Barrier' (NTB) to trade?

A. Ad valorem duty
B. Specific duty
C. Quotas and stringent sanitary standards
D. Export subsidies

💡 Lời giải chi tiết:

Non-tariff barriers are restrictive trade measures other than customs tariffs, such as quantitative restrictions (quotas) or technical regulations (sanitary standards), used to protect domestic industries. The correct answer is: Quotas and stringent sanitary standards

Câu 11: In the context of global branding, what is the primary advantage of a 'Global Brand' strategy?

A. Total immunity to local political risks
B. Economies of scale in marketing and a consistent worldwide image
C. Complete customization of the product for every village
D. Elimination of all shipping and logistics costs

💡 Lời giải chi tiết:

A global brand strategy allows a company to leverage a uniform image across markets, reducing marketing creation costs and benefiting from economies of scale in production and promotion. The correct answer is: Economies of scale in marketing and a consistent worldwide image

Câu 12: What is the function of a 'Bill of Lading' in international logistics?

A. It acts as a receipt for goods, a contract of carriage, and a document of title
B. It is a government document certifying the quality of the goods
C. It is a promotional brochure sent to the buyer before shipment
D. It is a bank guarantee ensuring the buyer has sufficient funds

💡 Lời giải chi tiết:

The Bill of Lading is a critical document in international shipping that serves three purposes: a receipt that the carrier has received the goods, a contract of carriage, and a document of title allowing transfer of ownership. The correct answer is: It acts as a receipt for goods, a contract of carriage, and a document of title

Câu 13: Which international market entry mode involves a company providing a package of services, equipment, and management expertise to build a facility and handing it over to the purchaser upon completion?

A. Direct Exporting
B. Turnkey Project
C. Contract Manufacturing
D. Licensing

💡 Lời giải chi tiết:

A turnkey project is a specific type of international business where a firm agrees to set up an operating plant for a foreign client and hand over the 'key' when the plant is fully operational. The correct answer is: Turnkey Project

Câu 14: What is the primary purpose of 'Back-Translation' in international marketing research?

A. To reduce the cost of translation services
B. To ensure the conceptual equivalence and accuracy of the translated questionnaire
C. To automatically convert currency values in survey data
D. To speed up the data collection process

💡 Lời giải chi tiết:

Back-translation involves translating a document into a foreign language and then having a different translator translate it back to the original language to catch errors or nuances lost in translation. The correct answer is: To ensure the conceptual equivalence and accuracy of the translated questionnaire

Câu 15: Under the FCPA (Foreign Corrupt Practices Act), what action is strictly prohibited for U.S. companies doing business abroad?

A. Paying standard tariffs to foreign governments
B. Bribing foreign government officials to obtain or retain business
C. Engaging in joint ventures with foreign companies
D. Lobbying for legislative changes in the US

💡 Lời giải chi tiết:

The FCPA makes it unlawful for certain classes of persons and entities to make payments to foreign government officials to assist in obtaining or retaining business. The correct answer is: Bribing foreign government officials to obtain or retain business

Câu 16: Which form of countertrade involves the direct exchange of goods between two parties without the use of cash?

A. Offset
B. Buyback
C. Barter
D. Counter-purchase

💡 Lời giải chi tiết:

Barter is the oldest and most direct form of countertrade, characterized by the direct exchange of goods or services for other goods or services without any cash transaction. The correct answer is: Barter

Câu 17: What characterizes a 'Polycentric' staffing policy in international human resource management?

A. Key positions are filled by parent-country nationals
B. The best people are recruited regardless of nationality
C. Host-country nationals manage subsidiaries, while parent-country nationals hold headquarters positions
D. All employees are rotated globally every two years

💡 Lời giải chi tiết:

A polycentric staffing policy assumes that local managers understand the local market best, so subsidiaries are managed by local nationals, while headquarters remain staffed by home-country nationals. The correct answer is: Host-country nationals manage subsidiaries, while parent-country nationals hold headquarters positions

Câu 18: In the context of global communications, what does 'noise' refer to?

A. The literal volume of the advertisement
B. Extraneous factors that distract or distort the message during the communication process
C. The feedback received from the consumer
D. The cost of media buying in foreign markets

💡 Lời giải chi tiết:

Noise in the communication channel refers to any unplanned distortion or interference (like cultural misunderstanding or competitive clutter) that prevents the receiver from interpreting the message as intended. The correct answer is: Extraneous factors that distract or distort the message during the communication process

Câu 19: Which Incoterm imposes the minimum obligation on the seller?

A. DDP (Delivered Duty Paid)
B. CIF (Cost, Insurance, and Freight)
C. EXW (Ex Works)
D. FOB (Free on Board)

💡 Lời giải chi tiết:

Under EXW (Ex Works), the seller's only responsibility is to make the goods available at their premises; the buyer bears all costs and risks of moving the goods from there to the destination. The correct answer is: EXW (Ex Works)

Câu 20: What is the key difference between a 'Global' strategy and a 'Multidomestic' strategy?

A. Global strategy focuses on standardization; Multidomestic focuses on local responsiveness
B. Global strategy is for small companies; Multidomestic is for large corporations
C. Global strategy focuses on adaptation; Multidomestic focuses on efficiency
D. Global strategy uses local managers; Multidomestic uses expatriates

💡 Lời giải chi tiết:

A global strategy treats the world as a single market to gain efficiency through standardization, whereas a multidomestic strategy treats each country as a unique market requiring adaptation to local needs. The correct answer is: Global strategy focuses on standardization; Multidomestic focuses on local responsiveness

Câu 21: What defines a 'Joint Venture' in international business?

A. merger of two companies into a single legal entity
B. partnership where two or more companies create a separate legal entity and share ownership, risks, and profits
C. contract where one company allows another to use its logo for a fee
D. direct acquisition of a foreign rival

💡 Lời giải chi tiết:

A joint venture involves two or more parties pooling their resources to create a new, distinct business entity in which they share ownership, control, and profits. The correct answer is: A partnership where two or more companies create a separate legal entity and share ownership, risks, and profits

Câu 22: Which factor is most likely to encourage a company to use 'Direct Exporting' rather than 'Indirect Exporting'?

A. Lack of internal resources and market knowledge
B. Desire for greater control over the distribution and marketing of the product
C. Preference for zero financial risk
D. The need to avoid all tariffs

💡 Lời giải chi tiết:

Direct exporting involves the company handling its own exports, which requires more resources but provides significantly more control over brand image, pricing, and customer relationships compared to using intermediaries. The correct answer is: Desire for greater control over the distribution and marketing of the product

Câu 23: In international pricing, what is 'Price Escalation'?

A. The deliberate increase of price to signal luxury
B. The disproportionate difference in price between the exporting country and the importing country due to added costs like tariffs and transport
C. The natural inflation rate in the domestic market
D. The result of a price war with competitors

💡 Lời giải chi tiết:

Price escalation refers to the pricing disparity where exported products cost significantly more in foreign markets than domestically due to the accumulation of tariffs, shipping, insurance, and intermediary margins. The correct answer is: The disproportionate difference in price between the exporting country and the importing country due to added costs like tariffs and transport

Câu 24: What is the primary role of the World Trade Organization (WTO)?

A. To issue global currency
B. To provide loans to developing nations for infrastructure
C. To regulate international trade, lower trade barriers, and settle trade disputes between member nations
D. To manage the global stock market

💡 Lời giải chi tiết:

The WTO is the only global international organization dealing with the rules of trade between nations, primarily aiming to ensure trade flows as smoothly, predictably, and freely as possible. The correct answer is: To regulate international trade, lower trade barriers, and settle trade disputes between member nations

Câu 25: Which cultural factor refers to the degree to which people in a society feel uncomfortable with uncertainty and ambiguity?

A. Masculinity vs. Femininity
B. Uncertainty Avoidance
C. Indulgence vs. Restraint
D. Long-term Orientation

💡 Lời giải chi tiết:

Uncertainty Avoidance is one of Hofstede's dimensions that measures the extent to which the members of a culture feel threatened by ambiguous or unknown situations and try to avoid them. The correct answer is: Uncertainty Avoidance

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Kết quả của bạn:

Câu 1: In the context of international distribution, what is the primary characteristic of a 'gray market' or parallel import?

Câu 2: According to the EPRG framework, which orientation views the entire world as a potential market and strives for integrated global strategies?

Câu 3: What is the primary objective of a 'transfer pricing' strategy used by multinational corporations?

Câu 4: Which of the following best describes the 'Country of Origin Effect' (COE) in international marketing?

Câu 5: When a company adapts its product to meet local government regulations or climatic conditions, which product strategy is it employing?

Câu 6: In Hofstede's cultural dimensions, what does 'High Power Distance' suggest about consumer behavior?

Câu 7: What is the main risk associated with the 'Licensing' mode of entry into a foreign market?

Câu 8: Which pricing strategy involves setting a high initial price for a new product to capture the surplus from segments willing to pay more, before lowering it?

Câu 9: What does the term 'Dumping' refer to in international trade law?

Câu 10: Which of the following is considered a 'Non-Tariff Barrier' (NTB) to trade?

Câu 11: In the context of global branding, what is the primary advantage of a 'Global Brand' strategy?

Câu 12: What is the function of a 'Bill of Lading' in international logistics?

Câu 13: Which international market entry mode involves a company providing a package of services, equipment, and management expertise to build a facility and handing it over to the purchaser upon completion?

Câu 14: What is the primary purpose of 'Back-Translation' in international marketing research?

Câu 15: Under the FCPA (Foreign Corrupt Practices Act), what action is strictly prohibited for U.S. companies doing business abroad?

Câu 16: Which form of countertrade involves the direct exchange of goods between two parties without the use of cash?

Câu 17: What characterizes a 'Polycentric' staffing policy in international human resource management?

Câu 18: In the context of global communications, what does 'noise' refer to?

Câu 19: Which Incoterm imposes the minimum obligation on the seller?

Câu 20: What is the key difference between a 'Global' strategy and a 'Multidomestic' strategy?

Câu 21: What defines a 'Joint Venture' in international business?

Câu 22: Which factor is most likely to encourage a company to use 'Direct Exporting' rather than 'Indirect Exporting'?

Câu 23: In international pricing, what is 'Price Escalation'?

Câu 24: What is the primary role of the World Trade Organization (WTO)?

Câu 25: Which cultural factor refers to the degree to which people in a society feel uncomfortable with uncertainty and ambiguity?

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