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Bộ 9 - Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án

Bộ 9 - Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án

Lưu ý: Nội dung trong bài Bộ 9 - Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

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Câu 1: According to Philip Kotler, what term describes human wants that are backed by buying power?

Câu 2: Theodore Levitt used which term to describe the mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products?

Câu 3: Which element of the marketing mix is the only one that produces revenue rather than representing costs?

Câu 4: In a SWOT analysis, which of the following refers to external factors that the company may be able to exploit to its advantage?

Câu 5: Under the BCG Growth-Share Matrix, what are low-growth, high-share businesses or products called?

Câu 6: Which growth strategy involves making more sales to current customers without changing the original products?

Câu 7: Which component of the marketing microenvironment includes firms that help the company to promote, sell, and distribute its goods to final buyers?

Câu 8: Dividing a market into units such as nations, states, regions, or cities is known as which type of segmentation?

Câu 9: During which stage of the buyer decision process does a consumer use information to evaluate alternative brands in the choice set?

Câu 10: What is the term for the tendency of people to screen out most of the information to which they are exposed?

Câu 11: At which level of the 'Total Product Concept' do marketers build additional consumer services and benefits around the core and actual products?

Câu 12: Which characteristic of services means that services cannot be separated from their providers?

Câu 13: In which stage of the Product Life Cycle (PLC) do sales start to climb quickly and early adopters continue to buy?

Câu 14: When a company increases its product line by adding more items within the present range of the line, it is called what?

Câu 15: What pricing strategy uses buyers' perceptions of value, rather than the seller's cost, as the key to pricing?

Câu 16: What are prices that buyers carry in their minds and refer to when looking at a given product?

Câu 17: The cutting out of marketing channel intermediaries by product or service producers is known as what?

Câu 18: Which type of Vertical Marketing System (VMS) coordinates successive stages of production and distribution through the size and power of one of the parties?

Câu 19: Which promotional tool involves building good relations with the company's various publics by obtaining favorable publicity and building a good corporate image?

Câu 20: Which promotion strategy calls for spending a lot on consumer advertising and promotion to induce final consumers to buy the product?

Câu 21: Which marketing concept holds that a company's marketing decisions should consider consumers' wants, the company's requirements, and society's long-run interests?

Câu 22: What is the total combined customer lifetime values of all of the company's current and potential customers?

Câu 23: In the business buying process, which role is played by people who control the flow of information to others?

Câu 24: What tool do marketers use to show consumer perceptions of their brands versus competing products on important buying dimensions?

Câu 25: Which of the following is a short-term incentive to encourage the purchase or sale of a product or service?