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Bộ 9 - Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án

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Câu 1: According to Philip Kotler, what term describes human wants that are backed by buying power?

Câu 2: Theodore Levitt used which term to describe the mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products?

Câu 3: Which element of the marketing mix is the only one that produces revenue rather than representing costs?

Câu 4: In a SWOT analysis, which of the following refers to external factors that the company may be able to exploit to its advantage?

Câu 5: Under the BCG Growth-Share Matrix, what are low-growth, high-share businesses or products called?

Câu 6: Which growth strategy involves making more sales to current customers without changing the original products?

Câu 7: Which component of the marketing microenvironment includes firms that help the company to promote, sell, and distribute its goods to final buyers?

Câu 8: Dividing a market into units such as nations, states, regions, or cities is known as which type of segmentation?

Câu 9: During which stage of the buyer decision process does a consumer use information to evaluate alternative brands in the choice set?

Câu 10: What is the term for the tendency of people to screen out most of the information to which they are exposed?

Câu 11: At which level of the 'Total Product Concept' do marketers build additional consumer services and benefits around the core and actual products?

Câu 12: Which characteristic of services means that services cannot be separated from their providers?

Câu 13: In which stage of the Product Life Cycle (PLC) do sales start to climb quickly and early adopters continue to buy?

Câu 14: When a company increases its product line by adding more items within the present range of the line, it is called what?

Câu 15: What pricing strategy uses buyers' perceptions of value, rather than the seller's cost, as the key to pricing?

Câu 16: What are prices that buyers carry in their minds and refer to when looking at a given product?

Câu 17: The cutting out of marketing channel intermediaries by product or service producers is known as what?

Câu 18: Which type of Vertical Marketing System (VMS) coordinates successive stages of production and distribution through the size and power of one of the parties?

Câu 19: Which promotional tool involves building good relations with the company's various publics by obtaining favorable publicity and building a good corporate image?

Câu 20: Which promotion strategy calls for spending a lot on consumer advertising and promotion to induce final consumers to buy the product?

Câu 21: Which marketing concept holds that a company's marketing decisions should consider consumers' wants, the company's requirements, and society's long-run interests?

Câu 22: What is the total combined customer lifetime values of all of the company's current and potential customers?

Câu 23: In the business buying process, which role is played by people who control the flow of information to others?

Câu 24: What tool do marketers use to show consumer perceptions of their brands versus competing products on important buying dimensions?

Câu 25: Which of the following is a short-term incentive to encourage the purchase or sale of a product or service?