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Trắc nghiệm Content Marketing Tiếng Anh có đáp án - Phần 1

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Trắc nghiệm Content Marketing Tiếng Anh có đáp án - Phần 1

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Câu 1: What is the primary definition of Content Marketing according to the Content Marketing Institute?

A. Creating viral videos to get maximum views
B. strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience
C. Buying advertising space on social media platforms to promote products directly
D. Sending cold emails to potential customers to generate immediate sales

💡 Lời giải chi tiết:

According to the Content Marketing Institute, content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.

Câu 2: In the context of Content Marketing, what is a 'Buyer Persona'?

A. semi-fictional representation of your ideal customer based on market research and real data
B. specific employee hired to manage content purchases
C. real-time profile of a visitor currently on your website
D. The personality of the brand used in marketing materials

💡 Lời giải chi tiết:

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

Câu 3: What characterizes 'Evergreen Content'?

A. Content that stays relevant and sustainable over a long period of time
B. News articles about current events and trending topics
C. Content that is exclusively published in the spring
D. Posts that disappear after 24 hours like Instagram Stories

💡 Lời giải chi tiết:

Evergreen content is search-optimized content that stays relevant and sustainable over a long period of time without needing significant updates.

Câu 4: What is the main purpose of a 'Call to Action' (CTA) in a piece of content?

A. To prompt the audience to take a specific, desired step
B. To summarize the main points of the article
C. To provide citations for the sources used
D. To display the author's biography

💡 Lời giải chi tiết:

A Call to Action (CTA) is a prompt on a website or piece of content that encourages the user to take a specific action, such as 'Sign Up' or 'Buy Now'.

Câu 5: Which of the following best describes 'Long-tail Keywords'?

A. Short, generic keywords with very high search volume
B. Keywords that are only used in long-form blog posts
C. Longer, more specific keyword phrases that usually have lower competition and higher conversion intent
D. Keywords that appear at the very end of a webpage

💡 Lời giải chi tiết:

Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they are closer to a point-of-purchase, characterized by lower competition and higher conversion intent.

Câu 6: In the marketing funnel, what does TOFU stand for?

A. Top of Funnel
B. Time of Funnel
C. Target of Funnel
D. Total of Funnel

💡 Lời giải chi tiết:

TOFU stands for Top of Funnel, representing the awareness stage where content addresses general problems and educates a broad audience.

Câu 7: What is a 'Lead Magnet'?

A. free item or service aimed at gathering contact details from potential customers
B. product that is sold at a very high price
C. tool used to scrape email addresses from other websites
D. piece of viral content that attracts negative attention

💡 Lời giải chi tiết:

A lead magnet is a valuable resource offered for free in exchange for a user's contact information, such as an ebook, checklist, or webinar.

Câu 8: Which metric measures the percentage of people who click on a link out of the total number of people who saw the email or ad?

A. Click-Through Rate (CTR)
B. Bounce Rate
C. Conversion Rate
D. Open Rate

💡 Lời giải chi tiết:

Click-Through Rate (CTR) is calculated by dividing the number of clicks an ad or link receives by the number of times it is shown (impressions).

Câu 9: What is the primary benefit of 'User-Generated Content' (UGC) for brands?

A. It acts as social proof and builds trust with the audience
B. It allows the brand to stop creating its own content entirely
C. It guarantees that the content will rank #1 on Google
D. It completely replaces the need for paid advertising

💡 Lời giải chi tiết:

User-Generated Content (UGC) acts as powerful social proof, building authenticity and trust because it comes from real customers rather than the brand itself.

Câu 10: What is the purpose of an 'Editorial Calendar'?

A. To plan and schedule content publication across different channels
B. To record the holidays of the marketing team
C. To track the financial expenses of the company
D. To archive old content that is no longer relevant

💡 Lời giải chi tiết:

An editorial calendar is a visual workflow that helps content marketers schedule their work on a daily, weekly, or monthly basis to ensure consistency and strategic alignment.

Câu 11: Which of the following is considered 'Owned Media'?

A. The brand's official website and blog
B. Sponsored posts on Instagram
C. review written by a customer on Yelp
D. Pay-Per-Click (PPC) ads on Google

💡 Lời giải chi tiết:

Owned media refers to digital assets that a brand controls completely, such as its website, blog, and email list, unlike earned or paid media.

Câu 12: What is 'Content Curation'?

A. Gathering relevant content from outside sources and sharing it with your audience
B. Writing original content from scratch without references
C. Deleting old posts from a social media profile
D. Translating content into multiple languages

💡 Lời giải chi tiết:

Content curation is the process of gathering information relevant to a particular topic or area of interest from various sources and organizing it to add value for an audience.

Câu 13: Why is the 'Meta Description' important for SEO?

A. It influences the Click-Through Rate (CTR) from search engine results pages
B. It directly determines the ranking position on Google
C. It is the only place to insert keywords
D. It hides the content from competitors

💡 Lời giải chi tiết:

While not a direct ranking factor, meta descriptions are crucial because they act as ad copy in search results, influencing the Click-Through Rate (CTR).

Câu 14: What is a 'White Paper' typically used for in B2B marketing?

A. To provide an authoritative, in-depth report on a specific topic or problem
B. To announce short company updates
C. To share entertaining memes
D. To list the pricing of all products

💡 Lời giải chi tiết:

A white paper is an authoritative, in-depth report or guide on a specific topic that presents a problem and provides a solution, often used to establish thought leadership.

Câu 15: What does 'Bounce Rate' indicate on a blog post?

A. The percentage of visitors who leave the site after viewing only one page
B. The number of people who shared the post
C. The time a user spends reading the article
D. The number of returning visitors

💡 Lời giải chi tiết:

Bounce rate represents the percentage of visitors who enter the site and then leave ('bounce') rather than continuing to view other pages within the same site.

Câu 16: What is the primary goal of 'Guest Blogging'?

A. To reach a new audience and build backlinks
B. To take over another company's website
C. To avoid writing content for your own site
D. To directly sell products to the host's competitors

💡 Lời giải chi tiết:

Guest blogging allows a writer to publish content on another website to reach a new audience and build high-quality backlinks to their own site.

Câu 17: In email marketing, what is 'Segmentation'?

A. Dividing an email list into smaller groups based on specific criteria
B. Sending the same email to every contact
C. Buying email lists from third-party vendors
D. Deleting inactive subscribers

💡 Lời giải chi tiết:

Segmentation involves dividing an email list into smaller sub-groups based on criteria like demographics or behavior to deliver more targeted and relevant content.

Câu 18: What is the role of 'Alt Text' in content marketing?

A. It describes images for accessibility and helps search engines understand the visual content
B. It adds a filter to images to make them look better
C. It automatically translates text into another language
D. It compresses image file sizes for faster loading

💡 Lời giải chi tiết:

Alt text (alternative text) is used within HTML to describe the appearance and function of an image, which is crucial for web accessibility and Image SEO.

Câu 19: What distinguishes 'B2B' content marketing from 'B2C'?

A. B2B focuses more on logic, data, and longer sales cycles
B. B2B relies solely on emotional triggers and impulse buys
C. B2B content is always shorter than B2C content
D. B2B marketing does not use social media

💡 Lời giải chi tiết:

B2B content marketing typically involves a longer sales cycle and focuses on building trust and educating decision-makers through logical, data-driven content.

Câu 20: What is 'Content Syndication'?

A. Republishing content on third-party sites to reach a broader audience
B. Stealing content from competitors
C. Translating content for international markets
D. Creating a series of related blog posts

💡 Lời giải chi tiết:

Content syndication is the practice of republishing the same piece of content on one or more different websites to reach a broader audience.

Câu 21: What is an 'Infographic'?

A. visual representation of information or data designed to present complex info quickly and clearly
B. long-form text article with no images
C. podcast episode about graphics
D. type of video advertisement

💡 Lời giải chi tiết:

An infographic is a collection of imagery, charts, and minimal text that gives an easy-to-understand overview of a topic, making complex data digestible.

Câu 22: What is the '80/20 Rule' often applied to social media content?

A. 80% of content should inform/entertain, and 20% should promote the brand
B. 80% of content should be promotional, and 20% should be educational
C. 80% of the budget should go to content creation, 20% to distribution
D. 80% of the posts should be text, 20% should be video

💡 Lời giải chi tiết:

The 80/20 rule in social media suggests that 80% of your content should be useful, educational, or entertaining, while only 20% should be used for hard selling.

Câu 23: What is 'Churn Rate' in the context of a subscription-based content model?

A. The percentage of subscribers who cancel their subscription over a given period
B. The number of new subscribers gained
C. The average revenue per user
D. The rate at which content is produced

💡 Lời giải chi tiết:

Churn rate is a metric that measures the percentage of customers or subscribers who cancel or stop renewing their subscriptions during a specific time period.

Câu 24: Which of the following is a key characteristic of 'Native Advertising'?

A. It matches the form and function of the platform upon which it appears
B. It is designed to look exactly like a banner ad
C. It interrupts the user experience with a pop-up
D. It is always free of cost

💡 Lời giải chi tiết:

Native advertising is paid content that matches the look, feel, and function of the media format in which it appears, making it less intrusive than traditional ads.

Câu 25: What is the purpose of a 'Content Audit'?

A. To systematically analyze all website content to assess performance and identify gaps
B. To proofread content for spelling errors only
C. To delete all content older than one year
D. To rewrite every single article on the website

💡 Lời giải chi tiết:

A content audit is the process of systematically analyzing and assessing all the content on your website to determine its strengths and weaknesses relative to your marketing goals.

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Kết quả của bạn:

Câu 1: What is the primary definition of Content Marketing according to the Content Marketing Institute?

Câu 2: In the context of Content Marketing, what is a 'Buyer Persona'?

Câu 3: What characterizes 'Evergreen Content'?

Câu 4: What is the main purpose of a 'Call to Action' (CTA) in a piece of content?

Câu 5: Which of the following best describes 'Long-tail Keywords'?

Câu 6: In the marketing funnel, what does TOFU stand for?

Câu 7: What is a 'Lead Magnet'?

Câu 8: Which metric measures the percentage of people who click on a link out of the total number of people who saw the email or ad?

Câu 9: What is the primary benefit of 'User-Generated Content' (UGC) for brands?

Câu 10: What is the purpose of an 'Editorial Calendar'?

Câu 11: Which of the following is considered 'Owned Media'?

Câu 12: What is 'Content Curation'?

Câu 13: Why is the 'Meta Description' important for SEO?

Câu 14: What is a 'White Paper' typically used for in B2B marketing?

Câu 15: What does 'Bounce Rate' indicate on a blog post?

Câu 16: What is the primary goal of 'Guest Blogging'?

Câu 17: In email marketing, what is 'Segmentation'?

Câu 18: What is the role of 'Alt Text' in content marketing?

Câu 19: What distinguishes 'B2B' content marketing from 'B2C'?

Câu 20: What is 'Content Syndication'?

Câu 21: What is an 'Infographic'?

Câu 22: What is the '80/20 Rule' often applied to social media content?

Câu 23: What is 'Churn Rate' in the context of a subscription-based content model?

Câu 24: Which of the following is a key characteristic of 'Native Advertising'?

Câu 25: What is the purpose of a 'Content Audit'?

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