Quay lại danh mục Trắc nghiệm Marketing căn bản Tiếng Anh

Trắc nghiệm Marketing căn bản Tiếng Anh có đáp án - Chương 10

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Câu 1: Which pricing strategy involves setting a high price for a new product to skim maximum revenues layer by layer from the segments willing to pay the high price?

Câu 2: Which of the following conditions favors a market-penetration pricing strategy?

Câu 3: In product mix pricing, which strategy involves setting price steps between various products in a product line based on cost differences and customer value perceptions?

Câu 4: Companies that sell optional or accessory products along with the main product are using which pricing strategy?

Câu 5: Which pricing strategy is used for products that must be used along with a main product, such as razor blades for razors or games for a video-game console?

Câu 6: In the context of services, captive-product pricing is often referred to as what?

Câu 7: What is the primary goal of by-product pricing?

Câu 8: Which strategy involves combining several products and offering the collection at a reduced price?

Câu 9: price reduction offered to buyers who pay their bills promptly is called what?

Câu 10: What type of discount is a price reduction to buyers who buy large volumes?

Câu 11: Which type of allowance involves price reductions given for turning in an old item when buying a new one?

Câu 12: When a company sells a product or service at two or more prices, where the difference in prices is not based on differences in costs, it is using which strategy?

Câu 13: If a movie theater charges different prices for students and senior citizens, which form of segmented pricing is it using?

Câu 14: Pricing that considers the psychology of prices and not simply the economics, such as pricing at $2.99 instead of $3.00, is known as what?

Câu 15: Prices that buyers carry in their minds and refer to when they look at a given product are called what?

Câu 16: Temporarily pricing products below the list price, and sometimes even below cost, to increase short-run sales is known as what?

Câu 17: Under which geographical pricing strategy does the customer pay the freight from the factory to the destination?

Câu 18: Which geographical pricing strategy involves charging the same price plus freight to all customers, regardless of their location?

Câu 19: Which pricing strategy involves adjusting prices continually to meet the characteristics and needs of individual customers and situations?

Câu 20: What is the illegal practice where competitors collude to set prices at a certain level?

Câu 21: Which illegal pricing practice involves selling below cost with the intention of punishing a competitor or gaining higher long-run profits by putting competitors out of business?

Câu 22: What is a major reason for a company to initiate a price cut?

Câu 23: What is a common reason for a company to initiate a price increase?

Câu 24: In geographical pricing, what is 'zone pricing'?

Câu 25: What does the term 'allowance' generally refer to in pricing strategies?