Quay lại danh mục Trắc nghiệm Marketing căn bản Tiếng Anh
Trắc nghiệm Marketing căn bản Tiếng Anh có đáp án - Chương 10

Trắc nghiệm Marketing căn bản Tiếng Anh có đáp án - Chương 10

Lưu ý: Nội dung trong bài Trắc nghiệm Marketing căn bản Tiếng Anh có đáp án - Chương 10 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: Which pricing strategy involves setting a high price for a new product to skim maximum revenues layer by layer from the segments willing to pay the high price?

Câu 2: Which of the following conditions favors a market-penetration pricing strategy?

Câu 3: In product mix pricing, which strategy involves setting price steps between various products in a product line based on cost differences and customer value perceptions?

Câu 4: Companies that sell optional or accessory products along with the main product are using which pricing strategy?

Câu 5: Which pricing strategy is used for products that must be used along with a main product, such as razor blades for razors or games for a video-game console?

Câu 6: In the context of services, captive-product pricing is often referred to as what?

Câu 7: What is the primary goal of by-product pricing?

Câu 8: Which strategy involves combining several products and offering the collection at a reduced price?

Câu 9: price reduction offered to buyers who pay their bills promptly is called what?

Câu 10: What type of discount is a price reduction to buyers who buy large volumes?

Câu 11: Which type of allowance involves price reductions given for turning in an old item when buying a new one?

Câu 12: When a company sells a product or service at two or more prices, where the difference in prices is not based on differences in costs, it is using which strategy?

Câu 13: If a movie theater charges different prices for students and senior citizens, which form of segmented pricing is it using?

Câu 14: Pricing that considers the psychology of prices and not simply the economics, such as pricing at $2.99 instead of $3.00, is known as what?

Câu 15: Prices that buyers carry in their minds and refer to when they look at a given product are called what?

Câu 16: Temporarily pricing products below the list price, and sometimes even below cost, to increase short-run sales is known as what?

Câu 17: Under which geographical pricing strategy does the customer pay the freight from the factory to the destination?

Câu 18: Which geographical pricing strategy involves charging the same price plus freight to all customers, regardless of their location?

Câu 19: Which pricing strategy involves adjusting prices continually to meet the characteristics and needs of individual customers and situations?

Câu 20: What is the illegal practice where competitors collude to set prices at a certain level?

Câu 21: Which illegal pricing practice involves selling below cost with the intention of punishing a competitor or gaining higher long-run profits by putting competitors out of business?

Câu 22: What is a major reason for a company to initiate a price cut?

Câu 23: What is a common reason for a company to initiate a price increase?

Câu 24: In geographical pricing, what is 'zone pricing'?

Câu 25: What does the term 'allowance' generally refer to in pricing strategies?