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Trắc nghiệm Marketing căn bản Tiếng Anh
Trắc nghiệm Marketing căn bản Tiếng Anh có đáp án - Chương 14

Trắc nghiệm Marketing căn bản Tiếng Anh có đáp án - Chương 14

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Câu 1: What primary function do marketing channels perform by reducing the number of contacts between producers and consumers?

A. Promotion efficiency
B. Information flow
C. Transactional efficiency
D. Contact efficiency

💡 Lời giải chi tiết:

Marketing channels increase contact efficiency by consolidating transactions, allowing fewer direct contacts between numerous producers and consumers. Kết luận Lý giải: Contact efficiency.

Câu 2: Which type of marketing channel system involves a single company owning and coordinating successive stages of production and distribution?

A. Contractual Vertical Marketing System (VMS)
B. Administered Vertical Marketing System (VMS)
C. Corporate Vertical Marketing System (VMS)
D. Horizontal Marketing System (HMS)

💡 Lời giải chi tiết:

A Corporate VMS integrates successive stages of production and distribution under single ownership, allowing for centralized control and coordination. Kết luận Lý giải: Corporate Vertical Marketing System (VMS).

Câu 3: producer of convenience goods typically chooses which type of distribution strategy to ensure widespread availability?

A. Exclusive distribution
B. Selective distribution
C. Intensive distribution
D. Direct distribution

💡 Lời giải chi tiết:

Intensive distribution is suitable for convenience goods, placing products in as many outlets as possible to maximize market coverage and availability. Kết luận Lý giải: Intensive distribution.

Câu 4: What is the term for the disagreement among marketing channel members on goals and roles?

A. Channel leadership
B. Channel integration
C. Channel conflict
D. Channel cooperation

💡 Lời giải chi tiết:

Channel conflict arises when there is a disagreement among channel members over roles, goals, or rewards, which can hinder channel performance. Kết luận Lý giải: Channel conflict.

Câu 5: Which logistics function involves choosing the most cost-effective and efficient way to move products from origin to destination?

A. Warehousing
B. Inventory management
C. Logistics information management
D. Transportation

💡 Lời giải chi tiết:

Transportation is the logistics function concerned with the physical movement of goods, critically influencing cost and delivery time. Kết luận Lý giải: Transportation.

Câu 6: When a manufacturer sells its products directly to end consumers without intermediaries, it is using which type of marketing channel?

A. Indirect channel
B. One-level channel
C. Zero-level channel
D. Multi-level channel

💡 Lời giải chi tiết:

A zero-level channel, also known as a direct marketing channel, involves a producer selling directly to consumers without any intermediary levels. Kết luận Lý giải: Zero-level channel.

Câu 7: What is the primary goal of marketing logistics?

A. To maximize production efficiency.
B. To minimize channel conflict.
C. To provide a targeted level of customer service at the least cost.
D. To increase sales revenue.

💡 Lời giải chi tiết:

The primary goal of marketing logistics is to deliver desired customer service levels at the lowest possible total distribution cost. Kết luận Lý giải: To provide a targeted level of customer service at the least cost.

Câu 8: Which of the following is an example of horizontal channel conflict?

A. wholesaler disagreeing with a producer's pricing strategy.
B. Two retailers of the same brand competing for sales in the same market.
C. producer opening its own retail stores, bypassing existing retailers.
D. supplier failing to deliver raw materials on time to a manufacturer.

💡 Lời giải chi tiết:

Horizontal conflict occurs among firms at the same level of the channel, such as two retailers selling the same product. Kết luận Lý giải: Two retailers of the same brand competing for sales in the same market.

Câu 9: Which concept emphasizes managing the entire system of value delivery, from raw materials to final consumers?

A. Distribution channels
B. Marketing logistics
C. Supply chain management
D. Retail management

💡 Lời giải chi tiết:

Supply chain management encompasses the entire network of firms involved in creating and delivering value, from sourcing raw materials to distributing finished goods to end users. Kết luận Lý giải: Supply chain management.

Câu 10: major disadvantage of an administered VMS is that:

A. It requires strong contractual agreements.
B. It involves single ownership of production and distribution.
C. Control is achieved through the size and power of one channel member.
D. It is prone to significant horizontal conflict.

💡 Lời giải chi tiết:

In an administered VMS, coordination and conflict management are achieved through the market power and leadership of one dominant channel member. Kết luận Lý giải: Control is achieved through the size and power of one channel member.

Câu 11: What is the role of a 'broker' in a marketing channel?

A. Takes title to goods and resells them to retailers.
B. Sells products for a producer but does not take title to the goods.
C. Acts as an intermediary who brings buyers and sellers together and assists in negotiation.
D. Operates large-scale, self-service facilities selling to small retailers.

💡 Lời giải chi tiết:

A broker facilitates transactions between buyers and sellers by bringing them together and aiding negotiation, without taking title to the goods. Kết luận Lý giải: Acts as an intermediary who brings buyers and sellers together and assists in negotiation.

Câu 12: Which channel function involves gathering and distributing marketing research and intelligence information about the marketing environment?

A. Promotion
B. Financing
C. Information
D. Negotiation

💡 Lời giải chi tiết:

The information function of a marketing channel involves collecting and disseminating vital market intelligence and research. Kết luận Lý giải: Information.

Câu 13: When a company adopts a multichannel distribution system, it means they are:

A. Using only direct marketing channels.
B. Selling products through only one type of intermediary.
C. Using two or more marketing channels to reach one or more customer segments.
D. Primarily focused on export marketing channels.

💡 Lời giải chi tiết:

A multichannel distribution system employs multiple marketing channels to reach different customer segments or the same segment in different ways. Kết luận Lý giải: Using two or more marketing channels to reach one or more customer segments.

Câu 14: Disintermediation refers to the trend where:

A. Producers add new intermediaries to their marketing channels.
B. Existing channel intermediaries are cut out by product or service producers or by radically new types of intermediaries.
C. Channel members agree to cooperate more closely.
D. Marketing channels become longer and more complex.

💡 Lời giải chi tiết:

Disintermediation describes the trend of bypassing traditional intermediaries, often due to technological advancements like e-commerce, allowing producers to connect directly with consumers. Kết luận Lý giải: Existing channel intermediaries are cut out by product or service producers or by radically new types of intermediaries.

Câu 15: What is the primary benefit of an integrated logistics management system?

A. It simplifies channel design decisions.
B. It promotes maximum efficiency and cost-effectiveness across the entire supply chain.
C. It guarantees the lowest possible transportation costs.
D. It eliminates the need for inventory management.

💡 Lời giải chi tiết:

Integrated logistics management aims to coordinate all logistics activities, such as warehousing, inventory, and transportation, to achieve maximum efficiency and overall cost-effectiveness. Kết luận Lý giải: It promotes maximum efficiency and cost-effectiveness across the entire supply chain.

Câu 16: Which of the following describes a 'contractual VMS'?

A. channel where one member is dominant due to its size and power.
B. channel with single ownership of production and distribution.
C. Independent firms at different levels of production and distribution join together through contracts.
D. Two or more companies at one level join together to follow a new marketing opportunity.

💡 Lời giải chi tiết:

A contractual VMS consists of independent firms at different levels of production and distribution who integrate their efforts through contracts to obtain more economies or sales impact than they could achieve alone. Kết luận Lý giải: Independent firms at different levels of production and distribution join together through contracts.

Câu 17: What type of distribution strategy would a luxury car manufacturer most likely use?

A. Intensive distribution
B. Selective distribution
C. Exclusive distribution
D. Mass distribution

💡 Lời giải chi tiết:

Exclusive distribution is commonly used for luxury goods, giving a limited number of dealers the exclusive right to distribute the product in their territories, enhancing brand image and control. Kết luận Lý giải: Exclusive distribution.

Câu 18: company's choice of marketing channels directly impacts:

A. Only the company's manufacturing process.
B. Only the company's advertising budget.
C. Every other marketing decision, including pricing and promotion.
D. Only the product's design features.

💡 Lời giải chi tiết:

Channel decisions are among a company's most important marketing decisions because they directly affect every other marketing decision, including pricing, promotion, and product strategy. Kết luận Lý giải: Every other marketing decision, including pricing and promotion.

Câu 19: Which of the following is NOT a typical channel function performed by intermediaries?

A. Physical distribution
B. Risk taking
C. Production scheduling
D. Matching

💡 Lời giải chi tiết:

Production scheduling is typically an internal manufacturing function of the producer, not a marketing channel function performed by intermediaries. Kết luận Lý giải: Production scheduling.

Câu 20: Efficient inventory management aims to strike a balance between:

A. High inventory costs and low customer service.
B. Holding too much inventory and running out of stock.
C. High transportation costs and low warehousing costs.
D. Direct and indirect marketing channels.

💡 Lời giải chi tiết:

Effective inventory management seeks to minimize both the costs of holding excessive inventory and the risks of lost sales due to stockouts. Kết luận Lý giải: Holding too much inventory and running out of stock.

Câu 21: What is the main characteristic of a 'dealer cooperative' in a contractual VMS?

A. It's a system where one powerful member controls the others.
B. Independent retailers band together to carry on wholesaling and even some production activities.
C. The retailer operates under a license from the producer.
D. single company owns all stages of the channel.

💡 Lời giải chi tiết:

A dealer cooperative is a type of contractual VMS where independent retailers organize new, jointly owned businesses to perform wholesaling and sometimes production. Kết luận Lý giải: Independent retailers band together to carry on wholesaling and even some production activities.

Câu 22: Which of the following factors should a company analyze when setting its channel objectives?

A. Competitors' advertising strategies.
B. Competitors' product development timelines.
C. Target customer needs, company objectives, product type, and environmental factors.
D. Only the company's financial resources.

💡 Lời giải chi tiết:

When setting channel objectives, companies must consider factors such as consumer needs, the firm's own objectives, the nature of the product, and macro-environmental forces. Kết luận Lý giải: Target customer needs, company objectives, product type, and environmental factors.

Câu 23: 'marketing intermediary' refers to a firm or individual that:

A. Only manufactures products.
B. Helps the company to promote, sell, and distribute its products to final buyers.
C. Provides raw materials to manufacturers.
D. Conducts market research for other companies.

💡 Lời giải chi tiết:

Marketing intermediaries are firms or individuals that assist in the promotion, selling, and distribution of products from producers to final consumers. Kết luận Lý giải: Helps the company to promote, sell, and distribute its products to final buyers.

Câu 24: What is the primary role of a 'third-party logistics (3PL)' provider?

A. To manage a company's sales force.
B. To perform all or most of the logistics functions for a company.
C. To conduct market research for a company.
D. To provide legal advice to channel members.

💡 Lời giải chi tiết:

A third-party logistics (3PL) provider is an independent logistics provider that performs some or all of the functions required to get a client's product to market. Kết luận Lý giải: To perform all or most of the logistics functions for a company.

Câu 25: The 'matching' function of a marketing channel involves:

A. Negotiating prices with buyers.
B. Shaping offers to meet the buyer's needs, including grading, assembling, and packaging.
C. Providing information about new products.
D. Transporting products to their final destination.

💡 Lời giải chi tiết:

The matching function involves shaping offers to fit a buyer's needs by performing activities like manufacturing, grading, assembling, and packaging. Kết luận Lý giải: Shaping offers to meet the buyer's needs, including grading, assembling, and packaging.

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Trắc nghiệm Marketing căn bản Tiếng Anh có đáp án - Chương 14

Kết quả của bạn:

Câu 1: What primary function do marketing channels perform by reducing the number of contacts between producers and consumers?

Câu 2: Which type of marketing channel system involves a single company owning and coordinating successive stages of production and distribution?

Câu 3: producer of convenience goods typically chooses which type of distribution strategy to ensure widespread availability?

Câu 4: What is the term for the disagreement among marketing channel members on goals and roles?

Câu 5: Which logistics function involves choosing the most cost-effective and efficient way to move products from origin to destination?

Câu 6: When a manufacturer sells its products directly to end consumers without intermediaries, it is using which type of marketing channel?

Câu 7: What is the primary goal of marketing logistics?

Câu 8: Which of the following is an example of horizontal channel conflict?

Câu 9: Which concept emphasizes managing the entire system of value delivery, from raw materials to final consumers?

Câu 10: major disadvantage of an administered VMS is that:

Câu 11: What is the role of a 'broker' in a marketing channel?

Câu 12: Which channel function involves gathering and distributing marketing research and intelligence information about the marketing environment?

Câu 13: When a company adopts a multichannel distribution system, it means they are:

Câu 14: Disintermediation refers to the trend where:

Câu 15: What is the primary benefit of an integrated logistics management system?

Câu 16: Which of the following describes a 'contractual VMS'?

Câu 17: What type of distribution strategy would a luxury car manufacturer most likely use?

Câu 18: company's choice of marketing channels directly impacts:

Câu 19: Which of the following is NOT a typical channel function performed by intermediaries?

Câu 20: Efficient inventory management aims to strike a balance between:

Câu 21: What is the main characteristic of a 'dealer cooperative' in a contractual VMS?

Câu 22: Which of the following factors should a company analyze when setting its channel objectives?

Câu 23: 'marketing intermediary' refers to a firm or individual that:

Câu 24: What is the primary role of a 'third-party logistics (3PL)' provider?

Câu 25: The 'matching' function of a marketing channel involves:

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