Quay lại danh mục Trắc nghiệm Marketing căn bản Tiếng Anh

Trắc nghiệm Marketing căn bản Tiếng Anh có đáp án - Chương 12

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Câu 1: What term describes the network made up of the company, suppliers, distributors, and customers who partner with each other to improve the performance of the entire system?

Câu 2: From an economic view, what is the primary role of marketing intermediaries in the channel structure?

Câu 3: Which of the following functions is NOT typically performed by members of the marketing channel?

Câu 4: company that sells its cosmetic products directly to customers via its own website without using any retailers is using which type of marketing channel?

Câu 5: What type of conflict occurs between different levels of the same channel, such as a disagreement between a manufacturer and its retailer?

Câu 6: If two Ford dealers in the same city complain that the other is stealing sales by pricing too low, what type of channel conflict is this?

Câu 7: Which system consists of producers, wholesalers, and retailers acting as a unified system rather than as separate entities seeking their own goals?

Câu 8: In which type of Vertical Marketing System (VMS) does a single firm own and operate production and distribution stages, such as Zara or Luxottica?

Câu 9: What is the most common form of contractual Vertical Marketing System?

Câu 10: Walmart's immense size and power allow it to exert strong influence over the suppliers in its channel without owning them or having a contract. This is an example of which VMS?

Câu 11: When McDonald's places its 'express' restaurants inside Walmart stores, two companies at the same channel level are joining forces. What is this called?

Câu 12: What term refers to a single firm that sets up two or more marketing channels to reach one or more customer segments?

Câu 13: The phenomenon where online streaming services replaced traditional DVD rental stores is an example of what?

Câu 14: Producers of convenience products and common raw materials typically seek which type of distribution to stock their products in as many outlets as possible?

Câu 15: Luxury car manufacturers like Bentley typically use which distribution strategy, giving only a limited number of dealers the right to distribute their products?

Câu 16: Which distribution strategy involves the use of more than one but fewer than all of the intermediaries who are willing to carry the company's products, often used for furniture and home appliances?

Câu 17: When designing marketing channels, what is the first step a company should take?

Câu 18: Under which criterion for evaluating channel alternatives does a company consider the long-term commitment and flexibility of the channel to environmental changes?

Câu 19: Which concept refers to planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption?

Câu 20: What is the primary difference between Supply Chain Management (SCM) and simple logistics?

Câu 21: Which facility is designed to move goods rather than just store them, characterized by high automation and rapid order fulfillment?

Câu 22: Using 'piggyback' (rail and truck) or 'fishyback' (water and truck) transportation is an example of what logistics concept?

Câu 23: What term describes independent logistics providers that perform any or all of the functions required to get a client's product to market, such as UPS Supply Chain Solutions?

Câu 24: When a seller requires that dealers not handle competitors' products, this strategy is known as what?

Câu 25: What legal issue arises when a producer sells a strong brand to a dealer only if the dealer also takes some or all of the rest of its line?