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Trắc nghiệm Marketing căn bản Tiếng Anh có đáp án - Chương 11

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Câu 1: Which pricing strategy involves setting a high price for a new product to skim maximum revenues layer by layer from the segments willing to pay the high price?

Câu 2: company sets a low initial price for a new product to attract a large number of buyers quickly and win a large market share. What is this strategy called?

Câu 3: When a company sets price steps between various products in a product line based on cost differences and customer perceptions of value, it is using which strategy?

Câu 4: car manufacturer offers a base model car at a certain price but charges extra for a GPS navigation system and leather seats. This is an example of which pricing strategy?

Câu 5: Which pricing strategy is used for products that must be used along with a main product, such as razor blades for a razor or ink cartridges for a printer?

Câu 6: In the case of services, captive-product pricing is often called two-part pricing. What are the two parts involved?

Câu 7: zoo sells admission tickets at a lower price but charges high prices for food inside. This is an example of which pricing strategy?

Câu 8: lumber mill sells sawdust and wood chips to local paper manufacturers to recover some costs and keep the price of the main lumber competitive. What strategy is this?

Câu 9: Fast-food restaurants often combine a burger, fries, and a soft drink at a reduced price compared to buying them separately. This is known as:

Câu 10: price reduction aimed at buyers who pay their bills promptly is called a:

Câu 11: Which type of discount is offered to trade-channel members who perform certain functions, such as selling, storing, and record keeping?

Câu 12: When a company buys back an old item from a customer who is buying a new one, this price reduction is called a:

Câu 13: Museums often charge lower admission fees to students and senior citizens. This is an example of which type of segmented pricing?

Câu 14: In segmented pricing, for the strategy to be effective, which of the following conditions is NOT required?

Câu 15: Prices that buyers carry in their minds and refer to when they look at a given product are known as:

Câu 16: retailer prices a product at $9.99 instead of $10.00 to make it appear significantly cheaper. This is an application of:

Câu 17: During a 'Special Event', a department store reduces prices on selected items to draw in more customers. This strategy is called:

Câu 18: Under which geographical pricing strategy does the customer pay for the freight from the factory to the destination?

Câu 19: company charges the same price plus freight to all customers, regardless of their location. This strategy is known as:

Câu 20: Which pricing strategy involves adjusting prices continually to meet the characteristics and needs of individual customers and situations, often seen in airline tickets?

Câu 21: When companies sell a product internationally, the price in a specific country often depends on all of the following EXCEPT:

Câu 22: Which of the following is a primary reason a company might initiate a price cut?

Câu 23: major factor that drives price increases is:

Câu 24: When a competitor cuts prices, a company might respond by maintaining its price but raising the perceived value of its offer. This is done to:

Câu 25: Federal legislation on price-fixing states that sellers must set prices without: