Quay lại danh mục Trắc nghiệm Marketing căn bản Tiếng Anh

Trắc nghiệm Marketing căn bản Tiếng Anh có đáp án - Chương 9

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Câu 1: firm can obtain new products in two ways: through acquisition or through which other process?

Câu 2: Which step in the new product development process involves a systematic search for new product ideas?

Câu 3: Which term refers to inviting broad communities of people (customers, employees, independent scientists, and members of the public) into the new product innovation process?

Câu 4: The first idea-reducing stage in the new product development process, which helps spot good ideas and drop poor ones as soon as possible, is called what?

Câu 5: In the 'R-W-W' screening framework, what does the 'R' stand for?

Câu 6: detailed version of a new product idea stated in meaningful consumer terms is known as a what?

Câu 7: What involves testing new product concepts with a group of target consumers to find out if the concepts have strong consumer appeal?

Câu 8: Which stage of new product development involves a review of the sales, costs, and profit projections for a new product to find out whether they satisfy the company's objectives?

Câu 9: In which stage of the new product development process is the product concept developed into a physical product?

Câu 10: What is the stage of new product development in which the product and its proposed marketing program are tested in realistic market settings?

Câu 11: Which type of test market involves using simulated shopping environments or online laboratories to measure consumer responses to new products and marketing tactics?

Câu 12: The final step in the new product development process, where the product is introduced into the market, is called what?

Câu 13: Which new product development approach focuses on finding new ways to solve customer problems and create more customer-satisfying experiences?

Câu 14: Under which approach do company departments work closely together in cross-functional teams, overlapping the steps in the product development process to save time and increase effectiveness?

Câu 15: Which term describes the course of a product's sales and profits over its lifetime?

Câu 16: Which stage of the product life cycle is characterized by slow sales growth as the product is introduced in the market and nonexistent profits due to heavy expenses?

Câu 17: In which stage of the product life cycle does a product experience a period of rapid market acceptance and increasing profits?

Câu 18: Which stage of the product life cycle is typically the longest and poses strong challenges to marketing management, characterized by a slowdown in sales growth?

Câu 19: basic and distinctive mode of expression that may last for generations (e.g., formal clothing, colonial homes) is known as a what?

Câu 20: temporary period of unusually high sales driven by consumer enthusiasm and immediate product or brand popularity is called a what?

Câu 21: During the growth stage of the product life cycle, what is a primary marketing objective?

Câu 22: In the maturity stage, managers may try to 'modify the market' by doing what?

Câu 23: Which strategy involves keeping a product in the decline stage but reducing various costs (plant and equipment, maintenance, R&D, advertising) to improve profits?

Câu 24: What is the primary characteristic of the 'Decline' stage in the product life cycle?

Câu 25: When a company develops a new product, which part of the marketing strategy statement outlines the planned price, distribution, and marketing budget for the first year?