Trắc nghiệm Marketing căn bản Tiếng Anh có đáp án - Chương 2
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Câu 1:
Which actor in the microenvironment provides the resources needed by the company to produce its goods and services?
💡 Lời giải chi tiết:
Suppliers are essential partners in the company's value delivery system as they provide the raw materials and resources required for production. Kết luận Lý giải: Suppliers
Câu 2:
Which of the following is considered a 'marketing intermediary' that helps the company find customers or make sales to them?
💡 Lời giải chi tiết:
Resellers are distribution channel firms that help the company find customers or make sales to them. Kết luận Lý giải: Resellers
Câu 3:
The changing age structure of the population is a key factor in which macroenvironmental force?
💡 Lời giải chi tiết:
Demography is the study of human populations in terms of size, density, location, age, gender, race, and occupation. Kết luận Lý giải: Demographic environment
Câu 4:
Which generation was born between 1946 and 1964 and is often targeted for financial services and luxury travel?
💡 Lời giải chi tiết:
According to popular demographic analysis, Baby Boomers were born in the post-World War II period between 1946 and 1964. Kết luận Lý giải: Baby Boomers
Câu 5:
Economic factors such as income levels and cost of living affect consumer...
💡 Lời giải chi tiết:
The economic environment consists of factors that affect consumer purchasing power and spending patterns. Kết luận Lý giải: Purchasing power
Câu 6:
The 'Green Movement' and concerns about global warming are part of which marketing environment?
💡 Lời giải chi tiết:
The natural environment involves physical environment and natural resources that are needed as inputs or affected by marketing activities. Kết luận Lý giải: Natural environment
Câu 7:
The use of RFID technology to track products through the supply chain is an example of an influence from the...
💡 Lời giải chi tiết:
Technological forces create new technologies, creating new product and market opportunities. Kết luận Lý giải: Technological environment
Câu 8:
Which group has an actual or potential interest in or impact on an organization's ability to achieve its objectives?
💡 Lời giải chi tiết:
A public is defined as any group that has an interest in or impact on an organization's ability to achieve its goals. Kết luận Lý giải: A public
Câu 9:
Laws, government agencies, and pressure groups that influence and limit various organizations and individuals are part of the...
💡 Lời giải chi tiết:
The political environment consists of laws, government agencies, and pressure groups that limit and influence marketing. Kết luận Lý giải: Political-legal environment
Câu 10:
Core beliefs and values are passed from parents to children and are reinforced by schools, churches, and business. These are part of the...
💡 Lời giải chi tiết:
The cultural environment consists of institutions and forces that affect a society's basic values and behaviors. Kết luận Lý giải: Cultural environment
Câu 11:
Which type of customer market buys goods and services for further processing or use in their production processes?
💡 Lời giải chi tiết:
Business markets purchase goods for use in their own production processes rather than for personal consumption or resale. Kết luận Lý giải: Business markets
Câu 12:
Companies that take a 'proactive' stance toward the marketing environment tend to...
💡 Lời giải chi tiết:
A proactive stance involves taking aggressive actions to affect the publics and forces in the marketing environment. Kết luận Lý giải: Develop strategies to change the environment
Câu 13:
Media publics include which of the following groups?
💡 Lời giải chi tiết:
Media publics carry news, features, and editorial opinion through various communication channels. Kết luận Lý giải: Newspapers, magazines, and television stations
Câu 14:
Which generation is often considered the first 'digital natives', born between the late 1990s and early 2010s?
💡 Lời giải chi tiết:
Generation Z consists of people born after 1995 or the late 1990s who have grown up with digital technology. Kết luận Lý giải: Generation Z
Câu 15:
Physical distribution firms help the company to...
💡 Lời giải chi tiết:
Physical distribution firms such as warehouses and transportation firms help the company move goods to their destinations. Kết luận Lý giải: Stock and move goods from their points of origin to destinations
Câu 16:
The 'Value Delivery Network' includes the company, its suppliers, its distributors, and ultimately...
💡 Lời giải chi tiết:
The value delivery network is made up of the company and all stakeholders who partner to improve the performance of the entire system for the customer. Kết luận Lý giải: Its customers
Câu 17:
In terms of the 'Economic Environment', what does a 'subsistence economy' typically offer to marketers?
💡 Lời giải chi tiết:
Subsistence economies consume most of their own output and offer few market opportunities for outside firms. Kết luận Lý giải: Few market opportunities because people consume their own output
Câu 18:
'financial public' is concerned with which of the following?
💡 Lời giải chi tiết:
Financial publics influence the company's ability to obtain funds, including banks and investment analysts. Kết luận Lý giải: The company's ability to obtain funds
Câu 19:
Geographic shifts in population, such as 'telecommuting' or working from home, primarily affect which environment?
💡 Lời giải chi tiết:
Geographic shifts and migration patterns are key trends analyzed within the demographic environment. Kết luận Lý giải: Demographic environment
Câu 20:
Government markets consist of government agencies that buy goods and services to...
💡 Lời giải chi tiết:
Government markets purchase products to produce public services or distribute them to those in need. Kết luận Lý giải: Produce public services or transfer them to others who need them
Câu 21:
Which macroenvironmental force is characterized by rapid pace of change and the creation of 'creative destruction'?
💡 Lời giải chi tiết:
The technological environment changes rapidly and every new technology replaces an older one in a process called creative destruction. Kết luận Lý giải: Technological environment
Câu 22:
Increased government regulation of business is intended to protect companies from each other, protect consumers, and protect...
💡 Lời giải chi tiết:
Government regulations are designed to protect competing companies, consumers, and the broader interests of society. Kết luận Lý giải: The interests of society
Câu 23:
Secondary beliefs and values are different from core beliefs because they are...
💡 Lời giải chi tiết:
Secondary beliefs are more susceptible to change through marketing communication compared to deep-seated core beliefs. Kết luận Lý giải: More open to change and can be influenced by marketing
Câu 24:
Cause-related marketing is a strategy where companies link themselves to...
💡 Lời giải chi tiết:
Many companies use cause-related marketing to exercise social responsibility and build a positive brand image. Kết luận Lý giải: Worthwhile causes to build reputation and sales
Câu 25:
Internal publics of a company include which of the following?
💡 Lời giải chi tiết:
Internal publics consist of workers, managers, volunteers, and the board of directors within the organization. Kết luận Lý giải: Managers and employees
