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Trắc nghiệm Marketing căn bản Tiếng Anh có đáp án - Chương 3

Trắc nghiệm Marketing căn bản Tiếng Anh có đáp án - Chương 3

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Câu 1: Which actor in the microenvironment is responsible for providing the resources needed by the company to produce its goods and services?

Câu 2: Which of the following terms refers to the study of human populations in terms of size, density, location, age, gender, race, and occupation?

Câu 3: Firms that help the company to promote, sell, and distribute its goods to final buyers are known as what?

Câu 4: The economic environment consists of factors that affect which of the following aspects of the consumer?

Câu 5: Which generation, born between 1981 and 1996, is characterized by its comfort with digital technology and high levels of debt?

Câu 6: What is the most dramatic force now shaping our destiny by creating new markets and opportunities while replacing older technologies?

Câu 7: Core beliefs and values are characterized by which of the following traits?

Câu 8: Which type of public influences the company's ability to obtain funds, such as banks and investment analysts?

Câu 9: company's internal environment includes which of the following groups?

Câu 10: The 'Green Movement' is a part of which environmental force that focuses on environmental sustainability?

Câu 11: What is one of the primary purposes of government legislation affecting business?

Câu 12: Which marketing approach involves a company linking itself to a worthwhile cause to enhance its image and sales?

Câu 13: Resellers are marketing intermediaries that help the company find customers or make sales to them. Which of the following is a reseller?

Câu 14: proactive stance toward the marketing environment involves which of the following actions?

Câu 15: According to Engel's Laws, as family income rises, what happens to the percentage of income spent on food?

Câu 16: Which public includes consumer organizations, environmental groups, and minority groups that may question a company's marketing decisions?

Câu 17: The 'S' in the PESTEL macroenvironment analysis stands for 'Social', which often overlaps with which other environmental category in marketing?

Câu 18: Physical distribution firms are marketing intermediaries that help the company with which of the following tasks?

Câu 19: Which demographic trend is currently being observed in many developed nations regarding the family structure?

Câu 20: The 'General Public' is concerned with which aspect of a company's existence?

Câu 21: Which environment includes laws, government agencies, and pressure groups that influence and limit various organizations and individuals?

Câu 22: Secondary beliefs and values are different from core beliefs because they are what?

Câu 23: How does a more educated population typically affect the marketing environment?

Câu 24: In response to the Great Recession, many marketers shifted their focus toward which of the following strategies?

Câu 25: Which of the following is an example of a 'Media Public'?