Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án - Chương 2
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Câu 1:
What is the first phase of the value creation and delivery sequence in marketing management?
💡 Lời giải chi tiết:
According to common analysis in marketing, the value creation and delivery sequence begins with segmenting, targeting, and positioning the market, hence we reach the Kết luận Lý giải: Choosing the value
Câu 2:
According to Michael Porter's value chain, which of the following is considered a primary activity?
💡 Lời giải chi tiết:
According to Michael Porter's common analysis, activities that bring materials into the business are classified as the first step of primary operations, hence we reach the Kết luận Lý giải: Inbound logistics
Câu 3:
Which of the following is a key characteristic of a core competency?
💡 Lời giải chi tiết:
According to common strategic analysis, a true core competency must be a source of competitive advantage and fundamentally hard for rivals to copy, hence we reach the Kết luận Lý giải: It is difficult for competitors to imitate
Câu 4:
What is the highest level of strategic planning in a large organization?
💡 Lời giải chi tiết:
According to common corporate analysis, the hierarchy of planning in large organizations places the highest strategic decisions concerning overall resource allocation at the very top, hence we reach the Kết luận Lý giải: Corporate level
Câu 5:
Which of the following is the most important characteristic of a good mission statement?
💡 Lời giải chi tiết:
According to common management analysis, effective mission statements must be concise and avoid being overly broad to provide clear direction, hence we reach the Kết luận Lý giải: It focuses on a limited number of goals
Câu 6:
What is a primary characteristic of a Strategic Business Unit (SBU)?
💡 Lời giải chi tiết:
According to common organizational analysis, a Strategic Business Unit operates semi-independently in the market and faces its own distinct rivals, hence we reach the Kết luận Lý giải: It has its own set of competitors
Câu 7:
In the Ansoff Matrix, a strategy of increasing sales of current products in current markets is known as what?
💡 Lời giải chi tiết:
According to common analysis using the Ansoff Matrix, gaining more share with existing products in existing markets is a specific foundational growth strategy, hence we reach the Kết luận Lý giải: Market penetration
Câu 8:
If a company decides to introduce entirely new products into completely new markets, which strategy is it pursuing?
💡 Lời giải chi tiết:
According to common strategic analysis, stepping outside current product and market boundaries carries the highest risk and requires a specific expansion approach, hence we reach the Kết luận Lý giải: Diversification
Câu 9:
How is corporate culture broadly defined in the context of organizational strategy?
💡 Lời giải chi tiết:
According to common organizational analysis, the intangible fabric of a company consists of its collective mindset and behavioral patterns, hence we reach the Kết luận Lý giải: The shared experiences, stories, beliefs, and norms that characterize an organization
Câu 10:
In a SWOT analysis, a favorable trend in the external environment that a company can exploit to generate profit is called what?
💡 Lời giải chi tiết:
According to common SWOT analysis, external environmental trends that offer a high probability of profitability and alignment with buyer needs are positive factors, hence we reach the Kết luận Lý giải: An opportunity
Câu 11:
How is an environmental threat accurately defined in marketing strategy?
💡 Lời giải chi tiết:
According to common SWOT analysis, external challenges that could negatively impact commercial performance without defensive actions are classified as risks, hence we reach the Kết luận Lý giải: A challenge posed by an unfavorable trend or development that would lead to lower sales or profit
Câu 12:
For a company's objectives to be highly effective and manageable, they should follow criteria often summarized by which acronym?
💡 Lời giải chi tiết:
According to common management analysis, objectives must be Specific, Measurable, Achievable, Relevant, and Time-bound to be effective, hence we reach the Kết luận Lý giải: SMART
Câu 13:
Which generic strategy involves a company working hard to achieve the lowest production and distribution costs so it can underprice competitors?
💡 Lời giải chi tiết:
According to common analysis of Porter's generic strategies, achieving the most efficient operational scale enables a firm to win market share through pricing, hence we reach the Kết luận Lý giải: Overall cost leadership
Câu 14:
If a business concentrates on achieving superior performance in an important customer benefit area valued by a large part of the market, it is using which strategy?
💡 Lời giải chi tiết:
According to common strategic analysis, setting a brand apart by offering unique and highly valued benefits defines a specific competitive approach, hence we reach the Kết luận Lý giải: Differentiation
Câu 15:
When two companies join forces to create a new, independent entity for a specific strategic market opportunity, what is this called?
💡 Lời giải chi tiết:
According to common business analysis, when organizations share ownership and control to build an entirely separate business entity, they form a specific alliance, hence we reach the Kết luận Lý giải: A joint venture
Câu 16:
What is the primary purpose of a marketing plan in an organization?
💡 Lời giải chi tiết:
According to common marketing analysis, the central instrument for guiding both strategic positioning and tactical execution is the core plan, hence we reach the Kết luận Lý giải: To direct and coordinate the marketing effort
Câu 17:
Which section of a formal marketing plan presents a brief overview of the main goals and recommendations for senior management?
💡 Lời giải chi tiết:
According to common document structuring analysis, a marketing plan opens with a concise summary designed for quick reading by top-level decision makers, hence we reach the Kết luận Lý giải: Executive summary
Câu 18:
What is the term for the specific set of measures that helps marketers quantify, compare, and interpret marketing performance?
💡 Lời giải chi tiết:
According to common performance analysis, the numerical parameters that allow organizations to assess the true effects of their campaigns are essential, hence we reach the Kết luận Lý giải: Marketing metrics
Câu 19:
What specific tool provides a real-time visual display of essential information and metrics related to achieving a marketing objective?
💡 Lời giải chi tiết:
According to common analytical practices, a visual interface that synthesizes data helps management monitor performance towards objectives at a glance, hence we reach the Kết luận Lý giải: A marketing dashboard
Câu 20:
The continuous process of evaluating the results of marketing strategies and plans and taking corrective action to ensure objectives are achieved is known as what?
💡 Lời giải chi tiết:
According to common management analysis, monitoring outcomes and adjusting tactics ensures that original marketing goals are successfully attained, hence we reach the Kết luận Lý giải: Marketing control
Câu 21:
Which type of marketing control specifically focuses on examining where the company is making and losing money by product, territory, or channel?
💡 Lời giải chi tiết:
According to common financial analysis in marketing, dissecting revenue and costs across different operational dimensions represents a specific financial oversight method, hence we reach the Kết luận Lý giải: Profitability control
Câu 22:
A comprehensive, systematic, independent, and periodic examination of a company's marketing environment, objectives, strategies, and activities is defined as what?
💡 Lời giải chi tiết:
According to common strategic analysis, an external and thorough review of the entire marketing function is a major long-term evaluation tool, hence we reach the Kết luận Lý giải: A marketing audit
Câu 23:
Value exploration, value creation, and value delivery are three key management questions related to which comprehensive marketing framework?
💡 Lời giải chi tiết:
According to common modern marketing analysis, addressing the entire spectrum of value from discovery to delivery simultaneously is central to a unified approach, hence we reach the Kết luận Lý giải: Holistic marketing
Câu 24:
Among the core business processes, the process of building deeper understanding, relationships, and tailored offerings for individual consumers is called what?
💡 Lời giải chi tiết:
According to common core business process analysis, managing individual buyer interactions and personalization is essential for long-term loyalty, hence we reach the Kết luận Lý giải: Customer relationship management process
Câu 25:
If a manufacturing company acquires its primary supplier to gain more control over its raw materials, which type of growth strategy is this?
💡 Lời giải chi tiết:
According to common supply chain analysis, moving upstream in the production cycle to secure resources is a specific integrative growth strategy, hence we reach the Kết luận Lý giải: Backward integration
