Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án - Chương 3
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Câu 1:
What is the primary purpose of a Marketing Information System (MIS)?
💡 Lời giải chi tiết:
The primary purpose of a Marketing Information System is to assess information needs, develop the needed information, and Distribute relevant, timely, and accurate information to marketing decision makers.
Câu 2:
Which component of an internal records system is considered the heart of the system for most companies?
💡 Lời giải chi tiết:
For most companies, the core of the internal records system that tracks sales and collections is The order-to-payment cycle.
Câu 3:
Extracting useful insights about consumer behavior from massive databases is best described as what process?
💡 Lời giải chi tiết:
The process of extracting useful insights about consumer behavior from massive databases is best described as Data mining.
Câu 4:
How does a marketing intelligence system differ from an internal records system?
💡 Lời giải chi tiết:
While the internal records system supplies results data, a key difference of the marketing intelligence system is that It provides happenings data rather than results data.
Câu 5:
Which term describes an unpredictable, short-lived event without social, economic, or political significance?
💡 Lời giải chi tiết:
An unpredictable, short-lived event without significant social, economic, or political impact is defined as a Fad.
Câu 6:
In demographic analysis, which concept refers to groups of individuals born during the same time period who travel through life together?
💡 Lời giải chi tiết:
In demographic analysis, groups of individuals born during the same time period who travel through life together are referred to as Cohorts.
Câu 7:
What is the main characteristic of a megatrend compared to a regular trend?
💡 Lời giải chi tiết:
The main characteristic that distinguishes a megatrend from a regular trend is that It is a large social, economic, political, and technological change that is slow to form but heavily influences us for seven to ten years or longer.
Câu 8:
When examining the economic environment, marketers must be aware that total purchasing power depends on what factors?
💡 Lời giải chi tiết:
Marketers must pay close attention to the economic environment because total purchasing power depends heavily on Current income, prices, savings, debt, and credit availability.
Câu 9:
Which type of cultural belief is highly resistant to change and passed on from parents to children?
💡 Lời giải chi tiết:
In the socio-cultural environment, cultural values that are highly resistant to change and passed on from parents to children are known as Core beliefs.
Câu 10:
The corporate response to growing environmental concern, leading to products that are safe and environmentally friendly, is often referred to as what?
💡 Lời giải chi tiết:
The corporate response to growing environmental concern, leading to products that are safe and environmentally friendly, is often referred to as Green marketing.
Câu 11:
Which factor is a critical element of the political-legal environment that impacts marketing decisions?
💡 Lời giải chi tiết:
A critical factor in the political-legal environment that significantly impacts marketing decisions is The growth of special-interest groups and consumerist movements.
Câu 12:
In demand measurement, what describes the set of consumers with a sufficient level of interest in a market offer?
💡 Lời giải chi tiết:
In demand measurement, the set of consumers who profess a sufficient level of interest in a specific market offer is called The potential market.
Câu 13:
Which market consists of consumers who have interest, income, access, and qualifications for a particular market offer?
💡 Lời giải chi tiết:
The set of consumers who have interest, income, access, and qualifications for a particular market offer constitute The qualified available market.
Câu 14:
The part of the qualified available market that the company decides to pursue is known as what?
💡 Lời giải chi tiết:
The specific portion of the qualified available market that a company decides to pursue is known as The target market.
Câu 15:
What represents the set of consumers who are already buying the company's product?
💡 Lời giải chi tiết:
The specific set of consumers who are already buying and using the company's product represents The penetrated market.
Câu 16:
Market demand is not a single number but rather a function of what?
💡 Lời giải chi tiết:
Market demand is not a single number but rather a function of The stated conditions, particularly the level of industry marketing expenditure.
Câu 17:
The expected level of company sales based on a chosen marketing plan and an assumed marketing environment is called what?
💡 Lời giải chi tiết:
The expected level of company sales based on a chosen marketing plan and an assumed marketing environment is called The company sales forecast.
Câu 18:
What term describes the sales goal set for a product line, company division, or sales representative?
💡 Lời giải chi tiết:
The specific sales goal set for a product line, company division, or sales representative to stimulate effort is called A sales quota.
Câu 19:
Which method calculates total market potential by multiplying a base number by several adjusting percentages?
💡 Lời giải chi tiết:
The technique that calculates total market potential by multiplying a base number by several adjusting percentages is The chain-ratio method.
Câu 20:
What does a low Brand Development Index (BDI) relative to a high Category Development Index (CDI) indicate?
💡 Lời giải chi tiết:
A low Brand Development Index (BDI) relative to a high Category Development Index (CDI) clearly indicates that The product category is doing well, but the specific brand is underperforming.
Câu 21:
Which forecasting method relies heavily on asking consumers directly what they plan to purchase in the future?
💡 Lời giải chi tiết:
The forecasting method that relies heavily on asking consumers directly what they plan to purchase in the future is the Survey of buyers' intentions.
Câu 22:
What is a major disadvantage of using the composite of sales force opinions for forecasting?
💡 Lời giải chi tiết:
A major disadvantage of using the composite of sales force opinions for forecasting is that Sales representatives might be systematically overly optimistic or pessimistic.
Câu 23:
Forecasting based on time-series analysis, exponential smoothing, and statistical demand analysis falls under which category?
💡 Lời giải chi tiết:
Forecasting future demand by using time-series analysis, exponential smoothing, and statistical demand analysis falls under Past-sales analysis.
Câu 24:
When buyers do not plan their purchases carefully or experts are unavailable, which forecasting method is most appropriate for a new product?
💡 Lời giải chi tiết:
When buyers do not plan their purchases carefully or experts are unavailable for a new product, the most appropriate forecasting approach is the Market-test method.
Câu 25:
What is the primary function of a marketing dashboard?
💡 Lời giải chi tiết:
The primary function of a modern marketing dashboard is to Display a concise set of interconnected performance drivers to be viewed in common throughout the organization.
