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Trắc nghiệm Từ vựng giao tiếp APTIS (Marketing) - Bộ 10

Trắc nghiệm Từ vựng giao tiếp APTIS (Marketing) - Bộ 10

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng giao tiếp APTIS (Marketing) - Bộ 10 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: To stand out in a highly competitive market, the marketing team must clearly communicate the product's 'USP' to potential buyers. What does 'USP' stand for?

Câu 2: When customers consistently choose one company's products over those of competitors due to positive experiences, they are demonstrating which marketing concept?

Câu 3: Which communication tool is a written statement sent to the media to announce a newsworthy product launch or company update?

Câu 4: During the marketing pitch, the director asked for data on 'demographics' to better understand the audience. What does this term refer to?

Câu 5: The team is analyzing the 'conversion rate' of the latest digital marketing campaign. What does this metric measure?

Câu 6: What type of marketing occurs organically when satisfied customers tell their friends and family about their positive experiences with a business?

Câu 7: company decides to focus its communication efforts on a highly specialized, small segment of the total market. What is this segment called?

Câu 8: An effective marketing email must include a clear 'CTA' to guide the recipient on what step to take next. What does 'CTA' mean?

Câu 9: When a famous athlete publicly supports a brand's sports drink in an advertisement, this is an example of what marketing strategy?

Câu 10: To gather qualitative feedback on a new logo design, the marketing firm should organize a small, diverse group of people for an interactive discussion. What is this research method?

Câu 11: marketing agency specializes in campaigns for software companies that sell services exclusively to other corporations. Which sector does this agency operate in?

Câu 12: Which term describes the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 13: company attempts to increase sales of its existing products in its current markets through more aggressive advertising and promotional campaigns. Which growth strategy is this?

Câu 14: What term is used for a marketing technique that induces websites or users to pass on a promotional message to others, creating exponential growth in its visibility?

Câu 15: If a digital marketer wants to increase organic traffic to a website without paying for advertisements, which strategy should they focus on?

Câu 16: In a marketing team meeting, the manager emphasizes the need for 'lead generation'. What is the primary objective of this process?

Câu 17: major bank provides financial support for a local music festival in exchange for having its logo prominently displayed on all event materials. This is an example of what?

Câu 18: Displays, posters, and signs placed near the checkout counter in a retail store to trigger impulse buys are referred to as what type of marketing material?

Câu 19: What is the marketing and sales practice of contacting potential customers who have had no prior contact with the company or salesperson?

Câu 20: To determine which email subject line performs better, the team sends Version A to half the audience and Version B to the other half. What is this method?

Câu 21: What is the pre-packaged set of promotional materials about a company or product distributed to members of the media for promotional use?

Câu 22: What is the process of dividing a broad consumer or business market into sub-groups based on shared characteristics like behaviors or demographics?

Câu 23: An agency designs a low-cost, highly unconventional marketing campaign in a public space to grab maximum attention and spark curiosity. What is this style of marketing?

Câu 24: While customer acquisition is important, the director notes that keeping existing clients is more cost-effective. What marketing metric focuses on keeping existing clients?

Câu 25: The web analyst reports a high 'bounce rate' on the new landing page. What does this indicate?