Quay lại danh mục Từ vựng giao tiếp APTIS (Marketing)
Trắc nghiệm Từ vựng giao tiếp APTIS (Marketing) - Bộ 6

Trắc nghiệm Từ vựng giao tiếp APTIS (Marketing) - Bộ 6

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng giao tiếp APTIS (Marketing) - Bộ 6 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: To measure how well consumers recognize our brand name, we need to track our level of ______.

Câu 2: An effective email campaign always concludes with a clear ______ that urges recipients to take immediate action, such as clicking a link.

Câu 3: Before launching a promotional campaign, marketers must identify their ______ to ensure the communication is relevant and effective.

Câu 4: Organic communication where satisfied customers tell their friends about a product is known as ______ marketing.

Câu 5: The public relations department sent a detailed ______ to several media outlets to officially announce the new product launch.

Câu 6: Utilizing popular social media figures to endorse products is a common practice in modern ______ campaigns.

Câu 7: During the market research phase, the team conducted a ______ with ten selected consumers to gather qualitative feedback on the new prototype.

Câu 8: The agency presented a persuasive ______ to the client, outlining their creative strategy for the upcoming campaign in hopes of winning the contract.

Câu 9: Dividing a broad consumer market into sub-groups based on shared characteristics is called ______.

Câu 10: Instead of competing in a crowded mainstream arena, the startup focused on a ______ to serve a highly specialized group of customers.

Câu 11: Many modern sales representatives prefer inbound strategies over ______ because unsolicited phone calls often have low success rates.

Câu 12: Managing communication to maintain a positive public image and build strong relationships with stakeholders is the main goal of ______.

Câu 13: When a creative video spreads rapidly across the internet through social sharing, it is a successful example of ______.

Câu 14: When analyzing the target market, the team looked at ______ data, such as age, gender, and household income.

Câu 15: short, memorable phrase used in advertising to attract attention and summarize a brand's value proposition is a ______.

Câu 16: The digital marketing team wants to optimize the website to increase the ______, which is the percentage of visitors who complete a desired purchase.

Câu 17: The company signed a long-term contract with a famous athlete to act as their ______ and represent the brand globally.

Câu 18: high ______ on a landing page indicates that visitors are leaving the website almost immediately without interacting with the content.

Câu 19: Excellent ______ is essential for creating compelling advertising texts that persuade consumers to take action or purchase products.

Câu 20: formal statement of approval or support for a product from a trusted celebrity is known as a brand ______.

Câu 21: To maintain ongoing communication with existing subscribers, the brand sends out a weekly ______ containing helpful tips and exclusive deals.

Câu 22: Reward points and exclusive perks are designed to encourage ______, ensuring customers return to purchase again rather than switching brands.

Câu 23: The process of designing a brand's image so that it occupies a distinct and valuable place in the target customer's mind is ______.

Câu 24: By launching an aggressive pricing campaign, the company hopes to capture a larger ______ from its main competitors.

Câu 25: To create a persuasive sales pitch, a marketer must first identify the customer's ______ and then offer a matching solution.