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Trắc nghiệm Từ vựng giao tiếp APTIS (Marketing) - Bộ 5

Trắc nghiệm Từ vựng giao tiếp APTIS (Marketing) - Bộ 5

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng giao tiếp APTIS (Marketing) - Bộ 5 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: When drafting a press release, what is the term for the brief standard paragraph at the very end that provides background information about the company?

Câu 2: In SEO copywriting, which metric describes the percentage of visitors who leave a website after viewing only a single page without performing any action?

Câu 3: What is the marketing term used when a company introduces a new product under an established brand name to leverage the existing brand equity?

Câu 4: Which term refers to any point of interaction between a potential customer and a brand throughout the customer journey, from social media ads to customer service?

Câu 5: marketing team wants to gather qualitative feedback on a new packaging design by conducting an interactive group discussion led by a moderator. What is this research method called?

Câu 6: What term is used to describe an email that is returned to the sender because the recipient email address is permanently invalid or does not exist?

Câu 7: Which form of paid advertising matches the form and function of the platform upon which it appears, making it look like organic editorial content?

Câu 8: To create anticipation before a major product launch, a brand shares cryptic social media posts and short sneak-peek videos. What type of promotional strategy is this?

Câu 9: What term refers to high-value, informative content such as a free ebook or template that businesses offer to users in exchange for their contact information?

Câu 10: In SaaS marketing, what metric calculates the total revenue a business can expect to earn from a single customer account throughout their relationship?

Câu 11: What is the process of monitoring digital conversations to understand what customers are saying about a brand, product, or industry online?

Câu 12: In B2B marketing, what term refers to a highly prominent speaker, often an industry expert or celebrity, who delivers the opening address at a major marketing conference?

Câu 13: What is the term for a prospective customer who has been researched and vetted by both marketing and sales teams and is deemed ready for the direct sales pipeline?

Câu 14: Which pricing strategy involves setting a high initial price for a premium product to target early adopters, then gradually lowering the price over time?

Câu 15: When a brand deceptively communicates that its products are environmentally friendly and sustainable to appeal to green consumers, what is this practice called?

Câu 16: Which marketing communication method involves directly reaching out to carefully targeted individual consumers to obtain an immediate response, often via personalized mail or catalogs?

Câu 17: What is the performance-based marketing system where a business rewards external partners or influencers with a commission for driving sales through their unique referral links?

Câu 18: When a customer service representative suggests that a buyer purchase a higher-end, more expensive model of a smartphone instead of the basic model, what marketing technique is being used?

Câu 19: Which term describes the practice of a manufacturer cutting out intermediaries in the distribution channel to sell products directly to consumers online?

Câu 20: What is the marketing term for a memorable, catchy phrase used in advertising campaigns to quickly summarize the core message and identity of a brand?

Câu 21: When a product defect is discovered, a public relations team works quickly to minimize negative publicity and protect the company's reputation. What is this practice called?

Câu 22: What marketing term refers to a distinctive factor that makes a product or service stand out from its competitors, explaining why customers should choose it?

Câu 23: In website optimization, what is the term for a user experience test where two versions of a webpage with a single varying element are compared to see which performs better?

Câu 24: In paid search advertising (SEM), what is the term for a specific search query that a marketer excludes from a campaign so that their ads do not appear for irrelevant searches?

Câu 25: Which customer experience metric measures customer loyalty by asking a single question: 'How likely are you to recommend our company/product/service to a friend or colleague?'