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Trắc nghiệm Từ vựng giao tiếp APTIS (Marketing) - Bộ 7

Trắc nghiệm Từ vựng giao tiếp APTIS (Marketing) - Bộ 7

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng giao tiếp APTIS (Marketing) - Bộ 7 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: Which marketing term refers to an instruction designed to prompt an immediate response from the audience, such as 'Click here' or 'Buy now'?

Câu 2: What term describes the unique value a business promises to deliver to customers, explaining why they should choose its product over competitors?

Câu 3: Which formal written communication is sent to members of the media to announce newsworthy events, product launches, or company updates?

Câu 4: When segmenting a market, statistical data relating to the population such as age, gender, income, and education level are referred to as what?

Câu 5: In digital marketing analytics, what term represents the percentage of visitors who enter a website and leave rather than continuing to view other pages?

Câu 6: salesperson needs to deliver a brief, persuasive speech to spark interest in an organization or product during a short meeting. What is this communication format called?

Câu 7: When a famous athlete publicly recommends a brand's running shoes in a television commercial, this marketing tactic is known as a brand what?

Câu 8: What is the term for the practice of making unsolicited telephone calls to potential customers in an attempt to sell goods or services?

Câu 9: During the discovery phase of marketing, identifying the specific, real-world problems faced by target customers is referred to as uncovering their what?

Câu 10: Which term describes a consumer's positive association with a particular product, demonstrated by their consistent repeat purchases despite competitor efforts?

Câu 11: If 5,000 users visit an online store and 100 of them complete a purchase, which key performance metric is used to measure this specific ratio?

Câu 12: What marketing arrangement involves a business paying commission to external websites or influencers for traffic or sales generated from their referrals?

Câu 13: Before a major product launch event, a company prepares a package of promotional materials, bios, and high-resolution images for journalists. What is this package called?

Câu 14: Instead of targeting the entire footwear industry, a company decides to specialize solely in vegan, handmade running shoes. This highly specialized segment is called a what?

Câu 15: When a digital marketer runs two slightly different versions of an email campaign simultaneously to see which one performs better, this experimental method is called what?

Câu 16: Which field of marketing communication focuses primarily on establishing and maintaining a positive public image and reputation for an organization?

Câu 17: marketing team launches a social media campaign with the primary goal of making sure target customers recognize and remember their company logo. What are they trying to increase?

Câu 18: What digital metric is calculated by dividing the number of users who click on a specific link by the total number of users who viewed the page or advertisement?

Câu 19: What is the term for paid advertising that matches the visual form, style, and function of the platform content upon which it appears?

Câu 20: Before launching a new beverage, a company gathers a diverse, small group of consumers to discuss their feelings, reactions, and opinions about the taste. What is this research method called?

Câu 21: When an advertising campaign is designed to encourage consumers to share a marketing message or video rapidly, mimicking the spread of a virus, it is called what?

Câu 22: When social media, email campaigns, and retail promotions work together to produce a combined effect greater than the sum of their individual parts, they exhibit what?

Câu 23: Which term describes a company's ability to keep its existing clients over a specified period, preventing them from defecting to competitors?

Câu 24: What is the term for the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 25: What marketing methodology attracts customers by creating valuable content and experiences tailored specifically to them, rather than buying ads or cold calling?