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Trắc nghiệm Từ vựng giao tiếp Tiếng Anh (Marketing) - Bộ 4

Trắc nghiệm Từ vựng giao tiếp Tiếng Anh (Marketing) - Bộ 4

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng giao tiếp Tiếng Anh (Marketing) - Bộ 4 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: When pitching to potential investors, which term refers to the unique value a business promises to deliver to customers, making its product more appealing than competitors?

Câu 2: During the quarterly review, the director asked for the percentage of subscribers who discontinued their service subscriptions over the last quarter. What communication term describes this?

Câu 3: The team is discussing an unconventional, low-cost promotional strategy that relies on high energy and imagination to grab attention in public spaces. What is this tactic called?

Câu 4: Overextending a prestigious brand name to a wide range of low-quality products can cause consumers to lose respect for the brand. What is this communication concept known as?

Câu 5: In a copywriting meeting, the lead designer emphasizes the need for a prominent 'Sign Up Now' button. Which marketing term refers to this specific instruction designed to provoke an immediate response?

Câu 6: Before launching the social media campaign, the marketing analyst presented a semi-fictional representation of our ideal customer based on data and research. What is this profile called?

Câu 7: To build authority in the B2B tech sector, our executives want to publish insightful white papers and host webinars. Which marketing communication strategy are they utilizing?

Câu 8: While analyzing the e-commerce store's web traffic, the webmaster notes a high percentage of visitors who leave the site after viewing only one page. What is this metric called?

Câu 9: During a media relations briefing, the PR manager highlights that newspaper articles and social media mentions written by third parties are highly credible. What category of media is this?

Câu 10: brand manager negotiates a deal to have their energy drink consumed by characters in a popular Netflix series. Which marketing communication term describes this?

Câu 11: When crafting an email marketing sequence, the copywriter must address the specific problems or frustrations that prospective customers are experiencing. What are these issues called?

Câu 12: To evaluate the immediate effectiveness of a newly launched banner ad, which metric compares the number of users who clicked on the ad to the total number of impressions?

Câu 13: The team wants to compare two versions of an email subject line to see which one yields a higher open rate. Which marketing methodology should they use?

Câu 14: An online retailer serves personalized ads to users who previously abandoned their shopping carts without purchasing. What is this advertising practice called?

Câu 15: The retail VP wants to ensure customers have a seamless shopping experience whether they are shopping online from a mobile device, a laptop, or in a physical store. What approach is this?

Câu 16: In a content strategy meeting, the manager suggests creating blog posts that remain relevant and valuable to readers over a long period, rather than focusing on temporary trends. What is this content type?

Câu 17: Our cosmetic brand is partnering with social media creators who have a dedicated following in the beauty niche to promote our new lipstick. What marketing strategy is this?

Câu 18: company decides to lower its prices significantly to attract a large number of buyers quickly and win a large market share for its new product. What strategy is this?

Câu 19: software company offers a basic version of its app for free but charges users for advanced features or ad removal. What pricing and communication model is this?

Câu 20: When consumers are willing to pay a premium price for a Rolex watch compared to a generic watch with the same technical features, they are demonstrating the power of which concept?

Câu 21: The marketing director recommends placing paid content on a news site that matches the visual design, editorial style, and function of the platform's organic articles. What is this format?

Câu 22: In B2B marketing communication, what is the term used for individuals or organizations that have expressed interest in a product or service, typically by providing their contact details?

Câu 23: Out of 10,000 visitors to our landing page, 500 completed the registration form. What metric represents the percentage of visitors who took this desired action?

Câu 24: Which marketing term describes the theoretical journey that a consumer takes from learning about a brand to making a purchase, often divided into awareness, consideration, and decision phases?

Câu 25: Our brand wants to repost photos and videos created by actual customers showcasing how they use our backpacks in daily life. What is this type of content called?