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Trắc nghiệm Từ vựng giao tiếp VSTEP (Marketing) - Bộ 2

Trắc nghiệm Từ vựng giao tiếp VSTEP (Marketing) - Bộ 2

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng giao tiếp VSTEP (Marketing) - Bộ 2 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: When presenting the new campaign's reach, the marketing director emphasized targeting a specific 'demographic' rather than the general public. What does 'demographic' mean in this communication context?

Câu 2: To address the recent product defect rumors transparently, the PR team drafted a formal 'press release' for immediate distribution. What is the primary purpose of a 'press release' in corporate communication?

Câu 3: During the rebranding workshop, the consultant clarified that while 'brand identity' is how the business wants to be perceived, 'brand image' is actually how consumers currently perceive it. Which option best represents 'brand image'?

Câu 4: The copywriter suggested that the landing page needs a more compelling 'call to action' to convert visitors into leads. What does 'call to action' refer to?

Câu 5: The agency spent weeks preparing an energetic 'pitch' to secure the account of a major beverage brand. In this marketing context, what does a 'pitch' mean?

Câu 6: Despite the rise of digital platforms, the retail company still relies on 'direct mail' to reach older, loyal consumers. Which of the following is an example of 'direct mail'?

Câu 7: The viral campaign succeeded because it generated organic 'word of mouth' among college students. What is the key characteristic of 'word of mouth' communication?

Câu 8: By securing a 'sponsorship' deal with the champion football team, the sportswear brand gained massive brand exposure during the tournament. What does 'sponsorship' involve?

Câu 9: Before the international product launch event, the PR coordinator distributed a comprehensive 'press kit' to all attending journalists. What is typically contained in a 'press kit'?

Câu 10: In the executive meeting, the CMO stated that our communication must clearly articulate our 'value proposition' to differentiate us from rivals. What is a 'value proposition'?

Câu 11: The cosmetic brand decided to shift its budget from traditional ads to 'influencer marketing' on video-sharing platforms. What does 'influencer marketing' rely on?

Câu 12: While advertising is paid media, 'public relations' (PR) focuses primarily on earned media to manage reputation. What is a core activity of 'public relations'?

Câu 13: During the brand alignment discussion, the creative lead remarked that while our logo represents our visual symbol, our 'slogan' represents our vocalized message. What is a 'slogan'?

Câu 14: The sales team was trained on handling rejection because their primary task was 'cold calling' prospective business clients. What is 'cold calling'?

Câu 15: To test the communicative impact of the new television commercial, researchers gathered a 'focus group' of target consumers. What does a 'focus group' involve?

Câu 16: The PR agency was hired to 'create a buzz' before the electric car was officially unveiled. What does 'creating a buzz' mean in marketing communication?

Câu 17: When an Olympic athlete signed a multi-million dollar 'endorsement' deal, her social media posts instantly boosted the brand's credibility. What is a product 'endorsement'?

Câu 18: The e-commerce store sends a weekly 'newsletter' to its subscribers. What is the typical purpose of a marketing 'newsletter'?

Câu 19: The graphic designer was asked to design an eye-catching 'banner ad' for the tech website. What is a 'banner ad' in digital communication?

Câu 20: Including positive customer 'testimonials' on the home page significantly improved the software company's conversion rates. What is a 'testimonial'?

Câu 21: The advertising agency is hiring a senior 'copywriter' to lead the creation of verbal content for global campaigns. What is the primary responsibility of a 'copywriter'?

Câu 22: Decades later, consumers still remember the brand's catchphrase because of its memorable 'jingle'. What does 'jingle' refer to in advertising communication?

Câu 23: The founders prepared a 10-slide 'pitch deck' to present to potential venture capital investors. What is a 'pitch deck' in corporate marketing communication?

Câu 24: Unlike brand awareness campaigns, 'direct response' advertising is designed to elicit immediate action from the consumer. Which of the following is a classic characteristic of 'direct response' copy?

Câu 25: When the security breach was discovered, the PR team immediately initiated their 'crisis communication' protocol. What is the primary objective of 'crisis communication'?