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Trắc nghiệm Từ vựng giao tiếp VSTEP (Marketing) - Bộ 1

Trắc nghiệm Từ vựng giao tiếp VSTEP (Marketing) - Bộ 1

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng giao tiếp VSTEP (Marketing) - Bộ 1 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: We need to identify our ________ before crafting the promotional messages, ensuring we target the most receptive group.

Câu 2: To build sustainable relations, a marketer must understand the ________, which represents the total journey a customer goes through from awareness to post-purchase.

Câu 3: During the meeting, Sarah proposed a ________ campaign, which encourages existing customers to recommend our services to their friends in exchange for discounts.

Câu 4: The marketing team decided to use ________ by placing their energy-efficient bulbs in eco-friendly magazines to appeal to environmentally conscious buyers.

Câu 5: When launching the new smartphone, the company adopted a ________ strategy, setting a high initial price to target early adopters before gradually lowering it.

Câu 6: Our brand needs to establish a unique ________ in the minds of consumers, distinguishing us clearly from our main competitors.

Câu 7: The PR manager emphasized that maintaining a positive ________ is crucial for restoring public trust after the product recall.

Câu 8: Instead of using traditional ads, they launched a ________ campaign, using unconventional and low-cost tactics in public spaces to generate maximum buzz.

Câu 9: To measure the effectiveness of our online banner, we should track the ________, which shows the percentage of users who clicked on the ad.

Câu 10: We are sending free samples to key digital ________ who have large followings on social media, hoping they will review our beauty line.

Câu 11: The sales representative tried to ________ the client by offering a premium package with more features than the basic one they initially selected.

Câu 12: Our company uses ________ to gather qualitative insights by inviting a small, diverse group of consumers to discuss their opinions on the new logo.

Câu 13: By using ________, the retailer sends personalized product recommendations to customers based on their past browsing history.

Câu 14: The marketing director recommended a ________, which involves lowering the prices of popular items below cost to attract shoppers into the store.

Câu 15: To improve our website's organic traffic, we need to focus on ________ by optimizing our content with relevant keywords.

Câu 16: The executive board is concerned about our declining ________, which represents our percentage of total sales in the smartphone industry.

Câu 17: During the sales pitch, the presenter highlighted the product's ________, explaining why it is superior to what competitors offer.

Câu 18: Our new strategy focuses on ________, which aims to retain existing customers and build long-term loyalty rather than just acquiring new buyers.

Câu 19: We should run an ________ to compare two versions of our landing page and see which one yields a higher conversion rate.

Câu 20: well-known athlete agreed to give their ________ to our new line of sports drinks, which will boost our brand credibility.

Câu 21: The agency suggested a ________ to create viral content that consumers will naturally want to share with their social networks.

Câu 22: Instead of forcing our messages onto consumers, we use ________, creating valuable content that naturally pulls interested leads to our brand.

Câu 23: To gain a deeper understanding of consumer behavior, we need to collect ________, which explores the motivations, opinions, and feelings of our audience.

Câu 24: The distributor agreed to a ________, which allows them to purchase a larger quantity of goods at a lower unit price.

Câu 25: Many luxury brands rely on ________, deliberately limiting their distribution channels to a few select retailers to maintain high prestige.