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Trắc nghiệm Từ vựng giao tiếp VSTEP (Marketing) - Bộ 3

Trắc nghiệm Từ vựng giao tiếp VSTEP (Marketing) - Bộ 3

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng giao tiếp VSTEP (Marketing) - Bộ 3 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: During the client meeting, Sarah delivered a brief, persuasive presentation designed to spark interest in their new digital marketing campaign. What is this type of speech commonly called?

Câu 2: To maintain a reliable brand image, the marketing director emphasized that all social media posts and emails must use the same tone and visual elements. Which term describes this practice?

Câu 3: The email newsletter ended with a bold button saying 'Register Now for 50% Off' to encourage immediate action from readers. What is this communicative element called?

Câu 4: When designing the new campaign, the team analyzed demographics and consumer habits to identify the specific group of buyers they want to reach. What is this group called?

Câu 5: company wants to increase its sales volume of existing products in its current markets through more aggressive advertising and promotional efforts. What strategy are they using?

Câu 6: The marketing manager explained that the premium price of their products is justified by the strong positive perception and consumer recognition of their brand. Which concept is being described?

Câu 7: To promote their new skincare line, the PR team initiated communications with popular social media creators to build collaborative partnerships. What is this communicative strategy?

Câu 8: During the quarterly review, the team discussed why a high percentage of subscribers had cancelled their monthly service plans. What metric measures this loss?

Câu 9: The communications department sent an official, written statement to news agencies to announce the launch of their eco-friendly product line. What is this document called?

Câu 10: clear statement on a company's homepage explains exactly how their software solves a client's problem, delivers specific benefits, and outperforms competitors. What is this statement?

Câu 11: Instead of targeting the entire population, the clothing brand divided its market into distinct groups based on age, lifestyle, and spending habits. What is this process?

Câu 12: The digital marketing specialist noticed that many visitors left the e-commerce website after viewing only the landing page without taking any action. What metric is high in this case?

Câu 13: The startup used low-cost, unconventional promotional methods like flash mobs and street art to generate high public awareness. What marketing style is this?

Câu 14: Before pitching their consulting services, the sales representative researched the specific operational problems and inefficiencies currently troubling the client. What are these problems called?

Câu 15: The marketing campaign automated a series of personalized educational emails to guide new prospects from initial awareness to a final purchase decision. What is this process?

Câu 16: The design team created two different versions of the subscription landing page to see which color scheme would result in more sign-ups. What method are they using?

Câu 17: The copywriter focused on adding relevant keywords and optimizing website structure to ensure their articles rank higher on Google search results. What practice is this?

Câu 18: new salesperson spends the morning calling potential corporate clients who have never expressed prior interest in the company's services. What is this communication technique?

Câu 19: The humorous video campaign was designed to be so entertaining that viewers would naturally want to share it with their friends, spreading the brand message rapidly. What is this strategy?

Câu 20: The article sponsored by the technology firm was written in the exact editorial style of the hosting news website so that it blended in with organic articles. What is this form of promotion?

Câu 21: To improve customer relations, the marketing team created a visual diagram detailing every single interaction a client has with the brand from discovery to post-purchase. What is this diagram?

Câu 22: Out of 10,000 visitors who clicked on the online ad, exactly 300 users completed the registration form to download the free e-book. What metric is calculated here?

Câu 23: popular blogger earns a 10% commission every time a reader clicks on a unique link in their post and purchases a product from an online retailer. What is this marketing model?

Câu 24: Even when cheaper alternatives became available, Sarah continued to buy only Apple products because of her deep trust in the brand. What concept does this show?

Câu 25: By publishing insightful, research-backed white papers on the future of renewable energy, the consulting firm established themselves as the primary authority in their field. What is this approach?