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Trắc nghiệm Từ vựng VSTEP (Marketing) - Bộ 9

Trắc nghiệm Từ vựng VSTEP (Marketing) - Bộ 9

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Câu 1: When a company divides its market based on variables such as age, gender, income, and education, which segmentation strategy is it using?

Câu 2: Which marketing term describes the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 3: In the modern customer-centric marketing model, which of the following '4Cs' directly corresponds to the traditional 'Price' in the 4Ps framework?

Câu 4: manufacturer focuses its promotional efforts directly on intermediaries like wholesalers and retailers to induce them to stock and sell the product. What strategy is being applied?

Câu 5: During which stage of the Product Life Cycle (PLC) do sales growth rate slow down, profits stabilize or decline due to increased competition, and marketers focus on defending market share?

Câu 6: When a company attempts to increase sales of its existing products in its current target markets through more aggressive promotion and pricing, which growth strategy is it pursuing?

Câu 7: highly specialized, small market segment that focuses on a unique target audience with specific needs is best described as a:

Câu 8: Which term refers to an unconventional, high-impact marketing strategy that relies on creativity, low-cost tactics, and surprise to grab consumer attention?

Câu 9: What metric calculates the total net profit that a company expects to earn from a customer over the entire duration of their relationship?

Câu 10: What digital marketing practice focuses on optimizing website content and structure to rank higher on organic search engine results pages without paying for ads?

Câu 11: Marketers often collaborate with social media users who have a smaller but highly engaged following (usually 1,000 to 100,000 followers) because of their high conversion rates. These individuals are known as:

Câu 12: technology firm launches a revolutionary smart device and sets a high initial price to maximize revenue from early adopters before gradually lowering it. Which pricing strategy is this?

Câu 13: When consumers share their positive experiences with a brand directly with friends, family, or colleagues, they are engaging in which highly trusted form of marketing?

Câu 14: The specific factor or feature that makes a product or service stand out from its competitors and explains why customers should buy it is called the:

Câu 15: What is the term for marketing products or services based on their environmental benefits or sustainable manufacturing practices?

Câu 16: Which metric measures the percentage of customers who stop doing business with a company or cancel their subscriptions during a specific timeframe?

Câu 17: Which marketing concept refers to the strategic act of designing a company's offering and image to occupy a distinctive place in the mind of the target market?

Câu 18: company publishes free, valuable e-books, blogs, and videos to attract and engage a clearly defined target audience, aiming to drive profitable customer action. This is called:

Câu 19: Which marketing approach provides consumers with a fully integrated, seamless shopping experience across all channels, whether shopping online, from a mobile device, or in a brick-and-mortar store?

Câu 20: Which type of digital advertising matches the form and function of the platform upon which it appears, making it look like a natural part of the media feed?

Câu 21: In web analytics, what term describes the percentage of visitors who enter a website and leave rather than continuing to view other pages within the same site?

Câu 22: Compared to Business-to-Consumer (B2C) marketing, Business-to-Business (B2B) marketing typically involves:

Câu 23: What risk does a brand face when it extends its name to too many product categories, causing the brand image to weaken and lose its original focus in the minds of consumers?

Câu 24: In digital marketing, a button or phrase such as 'Buy Now' or 'Sign Up Today' that is designed to prompt an immediate response from the user is called a:

Câu 25: When evaluating the attractiveness of a market segment, marketers analyze the size, growth rate, and structural force of competitors. This analysis is crucial for determining: